Is Your Grocery eCommerce Solution Stealing Your
Chances are, the pandemic drove you to quickly implement an eCommerce solution to accommodate the dramatic move to online grocery shopping. That solution may have done its job, but now that pandemically induced changes are here to stay, consider a different technology option.
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a white label solution that preserves your brand identity and let you own the entire customer experience.
500%.
Brand Identity?
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The best bet:
For one grocery retailer, such a solution — NCR Freshop — helped boost sales by more than
Like the way you operate your stores, the way you run your eCommerce business impacts your brand’s identity. But third-party grocery eCommerce solutions — such as those deployed by many grocers as COVID-19 took hold — aren’t designed to support individual brands.
Same for software solutions that are “bolted on” (integrated) with existing technology. And neither of these options offers access to the data you need to see what’s truly happening behind the scenes in your eCommerce operation — and differentiate your brand from the pack. With online grocery shopping here to stay, that’s a must.
So, it’s time to re-evaluate your grocery eCommerce technology and possibly replace it with a more effective solution — or, if you haven’t introduced eCommerce, do it now with the right technology in place.
An effective grocery eCommerce solution gives grocers:
The two “Cs”
1
so they can focus on their brand, store, and prices
Control of the retail narrative —
2
to keep up with other grocers and customers’ changing spending habits
Competitive edge —
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