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The Largest consumer-voted award for product innovation
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The votes have been tabulated — and the winners of 2024 Product of the Year (POY) Awards demonstrate the role innovation plays in bringing exciting new products to market, giving consumers unprecedented access to cutting-edge items in the myriad categories that comprise the Consumer Packaged Goods (CPG) universe. “The marketplace has become dynamic and multifaceted, with retailers leveraging strategic partnerships, harnessing the increasing influence of retail media to amplify their products' reach and impact,” notes Mike Nolan, Global CEO of Product of the Year Management. This year, the complex and very competitive landscape has propelled the significance of the awards to new heights, Nolan adds. “Winning Product of the Year Award gives creative CPG companies the privilege of using our iconic POY Seal, which not only recognizes innovation but also signifies a powerful endorsement in the modern retail era, enhancing the winners' visibility and credibility in the marketplace.”
2024 Product of the Year Winners Lead the Way with Innovative Offerings
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Be sure to enter the sweepstakes here for a chance to win a selection of the 2024 winning products.
“Product of the Year is an established and increasingly relevant resource for CPG companies, helping them showcase their newest, trending products to consumers.” —Mike Nolan, Global CEO of Product of the Year Management
Product of the Year accepts entries every year from CPG companies that demonstrate innovation in function, design, packaging, or ingredients. Entered products are placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study conducted by Kantar, the world’s leading marketing data, insight and consultancy company. Winning products, announced in February of each year, are included in Product of the Year’s national marketing program, and receive the right to use the Product of the Year honor and logo in their own marketing and sales communications for two years.
The votes have been tabulated — and the winners of 2024 Product of the Year Awards show how taking innovative approaches to product development can help companies tap into trends that are driving supermarket sales. Not only did many of the winners’ products dovetail with trends Forbes predicted would drive the industry in 2023; they also exemplify several trends Whole Foods predicts will drive sales in 2024. “Our Product of the Year award winners demonstrate how innovative companies are ahead of the curve when it comes to tapping trends US shoppers are embracing,” says Mike Nolan, Global CEO of Product of the Year Management. “As a company we’re thrilled to be at the forefront of recognizing these products for top performing function, design, packaging, or ingredients.” Forbes’ list of 9 Grocery Categories Hot With Consumers for 2023, for example, included Vitamins and Supplements and Fancy Pet Foods. POY winner 501 Nutrition’s Vyral Defense Carbonated Crystal Children’s Cold Remedy, All Natural Nasal Spray and Zinc Plus Carbonated Crystals, Nature’s Way’s Sambuccus Immune Gummy, and Pet’s Best Life’s Yummy Combs Flossing Dog Treat are examples of products winners created that coincided with 2023 industry trends. Several 2024 award winners also proved prescient about future trends, too, with products that fit into four categories on Whole Foods’ list of Top 10 Food Trend Predictions for 2024: Kinder Chocolate in the Little Luxuries category; Finish Ultimate Automatic Dishwasher Detergent and all® Sensitive Fresh in the Clean & Conserve Water Stewardship category; Playtex’s Sport Tampon in the Women’s Health category; and Blender Bites in the A Better Boost category. Product of the Year — the largest consumer-voted award for product innovation — was established more than 30 years ago in France and now operates in more than 40 countries. The goal is the same today as it was at its inception: to guide consumers to the best products in their market and reward manufacturers for quality and innovation. In the U.S., the Product of the Year seal is backed by the votes of 40,000 consumers. For shoppers, it is a shortcut that can save time and money while shopping; for manufacturers of the winning products, it communicates a powerful marketing message proven to increase product trial, awareness, distribution, and sales. Nolan says Product of the Year is as valuable as ever considering the speed with which trends come to market.
The Winners Weigh In Product of the Year — the largest consumer-voted award for product innovation — was established more than 30 years ago in France and now operates in more than 40 countries. The goal is the same today as it was at its inception: to guide consumers to the best products in their market and reward manufacturers for quality and innovation. For shoppers, it is a shortcut that can save time and money while shopping; for manufacturers of the winning products, it communicates a powerful marketing message proven to increase product trial, awareness, distribution, and sales. This year’s winners “reflect the ever-changing trends in the American market but also highlight outstanding features in function, design, packaging, or ingredients,” Nolan says. Stand-out examples include Black Magic Graphene Wheel & Tire Cleaner from ITW Global Brands, DialⓇ Body Wash from Henkel Corporation, and Absolut Vodka and Ocean Spray Vodka-Cranberry Ready To Drink (RTD) Range from Pernod Ricard. “Product of the Year serves as a crucial platform for these companies to showcase their products' excellence in quality and innovation,” Nolan notes. Winners recognize the important role the awards play. “With our longstanding history in the tire and wheel appearance category, Black Magic has always focused on consumer needs. We pride ourselves on delivering accessible, easy-to-use products to transform and enhance the appearance of your wheels and tires,” Javier Dominguez, Black Magic brand manager, says. “It is an honor and privilege to be chosen among an elite group of trusted brands and products. It also continues to prove out that Black Magic is delivering what consumers need.” DialⓇ Senior Brand Manager Namrata Nigam echoes that sentiment. “At DialⓇ, we are constantly looking for ways to improve consumers’ daily routine with formulas that are effective and leave skin looking healthy. We recently relaunched the brand — which has been America’s trusted brand for over 75 years — with some exciting new ingredients that continue to deliver healthy feeling skin and effective yet gentle cleansing,” Nigam explains. “Winning Product of the Year for innovation is testament to all the great work being done by our teams.” Natalie Accari, Vice President, RTD & Convenience at Pernod Ricard, explains how critical innovation is for growth in Spirits, and even more so for RTDs. “At Pernod Ricard and Absolut we have dedicated teams responsible for Innovation development and a robust learning agenda to ensure we prioritize purposeful innovation that has sticking power with consumers and retailers,” Accari says. Knowing that, in the U.S., the Product of the Year seal is backed by the votes of 40,000 consumers is especially important, they add. “We see the value of being chosen among the crème de la crème of product of the year by everyday consumers,” Dominguez of Black Magic says. “We will be activating a holistic marketing campaign leveraging the product of the year assets. This award increases our ability to bring focus to how the world sees tire and wheel care. It also strengthens trust, credibility and drives consumers to our retail partners.” “The fact that Product of the Year is an award that is voted on by a robust panel of real consumers and that the survey is conducted by a reputable research agency like Kantar is important,” Nigam of DialⓇ says. “The fact that thousands of consumers have chosen our innovation to be interesting and relevant for them is heartening and gives us encouragement to keep working hard to delight them. The Product of the Year award helps us to communicate about our new products in a relevant manner to our consumers.” Accari says Pernod Ricard also appreciates the fact that the award is a reflection of consumers’ impressions of the products. “At Pernod Ricard and Absolut we have dedicated teams responsible for Innovation development and a robust learning agenda to ensure we prioritize purposeful innovation that has sticking power with consumers and retailers,” Accari says. Nolan says Product of the Year is more valuable than ever, given the speed with which trends come to market. The award, he adds, continues to grow in importance for CPG companies. “It serves as a crucial platform for these companies to showcase their products' excellence in quality and innovation. As a company, we are enthusiastic about maintaining our position at the forefront of recognizing and celebrating these remarkable products,” he concludes. How to Enter Product of the Year accepts entries every year from CPG companies that demonstrate innovation in function, design, packaging, or ingredients. Entered products are placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study conducted by Kantar, the world’s leading marketing data, insight and consultancy company. Winning products, announced in February of each year, are included in Product of the Year’s national marketing program, and receive the right to use the Product of the Year honor and logo in their own marketing and sales communications for two years.
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2024 PRODUCT OF THE YEAR
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Bread ALDI-exclusive Specially Selected Sliced Italian Loaf ALDI Inc. MRSP: $3.99 ALDI-exclusive Sliced Italian Loaf is baked using authentic small batch artisan methods, including extended natural fermentation and 100% traceable seeds from grain to loaf. This Italian-style sourdough bread has no artificial ingredients, preservatives or colors and it is non-GMO. This way, consumers can feel good about enjoying bread made from just 3 main ingredients: flour, water, and salt. Perfect for your favorite sandwich creations or toasted with breakfast. The Specially Selected Italian Loaf is nutritious and delicious, making it a pantry staple the whole family will love. FIND HERE
Breakfast Quaker Fruit Fusion Instant Oatmeal PepsiCo MRSP: $6.29 Quaker Fruit Fusion Instant Oatmeal is a unique fusion of real fruit pieces for a burst of flavor, color and nutrition. The all-natural color comes from real fruit, while each flavor is packed with a distinct bundle of vitamins. Delicious varieties include Blueberry Blackberry with a good source of antioxidants; Strawberry Peach with a good source of vitamin D, C & Zinc to support a healthy immune system; and Raspberry Strawberry to support bone health. Delicious! FIND HERE
Cereal Quaker Chewy Granola PepsiCo MRSP: $5.49 Quaker Chewy Granola is a delicious new granola for kids from the family-favorite Quaker Chewy brand. Designed with kids in mind, this breakfast cereal has light and crispy granola clusters and comes in two fun flavors: Chocolate and Strawberry. Quaker Chewy Granola also helps to make mornings nutritious with 34g of whole grains and 5g of protein per serving, no colors from artificial sources, no artificial preservatives, and no artificial flavors. FIND HERE
chocolate Kinder Chocolate Ferrero MRSP: $1.69 Kinder Chocolate is a delicious sharable treat that is crafted for kids, loved by all! It features an outer layer of smooth milk chocolate with a creamy milky filling that comes in small, individually wrapped bars, making it great for kids and perfect for families to enjoy together anytime. With no artificial colors or preservatives, Kinder Chocolate is meant to be shared by everyone, anytime, anywhere. FIND HERE
Cooking Essentials ALDI-Exclusive Simply Nature Spray Oil ALDI Inc. MRSP: $4.19 ALDI-exclusive Simply Nature Spray Oils are available in Olive Oil, Avocado Oil and Grape Oil varieties. Each oil is organic and non-GMO, making them the perfect option for healthier cooking. The Extra Virgin Olive Oil Spray has a medium heat smoke point, while the Avocado and Grape Oil Sprays have high heat smoke points. All three are made of 100% pure oil with no other added ingredients. These sprays create a more convenient and mess-free cooking experience. You can even use them to make your own all-natural dressings or substitute them when baking or frying. FIND HERE
Healthy Snack Del Monte Fruit Refreshers Del Monte Foods Inc. MRSP: $3.99 Del Monte® Fruit Refreshers® are a go-to, portable refreshing snacking option. They offer a one-two punch of great flavor and each 7 oz. cup serving provides an excellent source of vitamin C. Del Monte® Fruit Refreshers® are real fruit snacks that help quench your thirst while satisfying your tastebuds. These refreshing snack cups are rich in antioxidant vitamin C, have no artificial sweeteners and are non-GMO– non-BPA. FIND HERE
Meal Ingredient Take Root Organics Take Root Organics MRSP: $1.34 - $2.89 Take Root Organics™ are accessibly priced, organic tomatoes packed at the peak of freshness for delicious, flavorful tomatoes sure to amplify any meal. These tomatoes are Non-GMO Project Verified, USDA Organic, and vine-ripened. Our tomatoes are grown by farmers with generations of expertise in farming to ensure goodness that’s tasted in every harvest. FIND HERE
Meat Entree Boar's Head® FireSmithTM Flame Grilled Chicken Breast Frank Brunckhorst Co, LLC (Boar's Head Brand) MRSP: $12.99 Boar’s Head has harnessed the power of fire to create an unparalleled taste sensation. The NEW FireSmith Flame Grilled Chicken Breast is an expertly charred, flame-grilled masterpiece that unlocks an intense new flavor to take your senses to new heights. Without ever firing up the grill, you’ll delight in genuine grilled flavor in every mouthwatering bite because FireSmith Flame Grilled Chicken Breast is expertly seasoned with chef-selected spices and perfectly charred over an open flame. FIND HERE
Non-Chocolate Candy SKITTLES Littles Mars MRSP: $2.29 This year, SKITTLES introduced its newest and littlest innovation, SKITTLES Littles, which puts an impossibly tiny twist on the classic candy fans know and love. SKITTLES Littles is bursting with the five iconic fruity flavors of SKITTLES Originals — strawberry, lemon, lime, grape and orange — but now in a smaller, more poppable experience that make it even easier to enjoy on-the-go. FIND HERE
Pasta ALDI-Exclusive Priano Hearty Ravioli ALDI Inc. MRSP: $5.49 ALDI-exclusive Priano Hearty Ravioli is a convenient meal option that cooks in less than five minutes. Avoid the hassle of meal prepping with these ready-to-go raviolis. The Mushroom variety has a classic mix of roasted portabella mushroom and creamy cheese in the thinly rolled pasta. Or you can choose the Italian Sausage Ravioli with a traditional blend of Italian sausage and cheeses. Enjoy on their own or with your favorite pasta sauce and sides for an easy and delicious meal. FIND HERE
Salty Snack Pringles Harvest Blends Kellogg Company (Pringles) MRSP: $2.89 Introducing Pringles® Harvest Blends — an entirely new collection starring two new ingredients — the goodness of multigrain and the wholesome taste of sweet potato. New Pringles® Harvest Blends boast a blend of ingredients and crispy, crunchy texture for a deliciously complex tasting experience unlike one you've ever had from Pringles. The new collection of potato-based crisps is available in four irresistible Pringles® Harvest Blends flavor varieties: Multigrain Farmhouse Cheddar, Multigrain Homestyle Ranch, Sweet Potato Sea Salt, and Sweet Potato Smoky BBQ. FIND HERE
Healthy Beverage Blender Bites Blender Bites (Holdings) Limited MRSP: $7.99 Give your day a jump-start with the Power Berry 1-Step Smoothie packed full of certified organic ingredients, such as strawberries, blueberries, cherries and greens. Each serving packs an energizing blend of B-vitamins and antioxidants from vitamins A, C & E, and a blend of 7 organic & detoxifying greens: barley grass, spirulina, wheatgrass, broccoli, chlorella, kale, spinach. Power-Berry is made with certified organic ingredients, a specialized blends of fruits & veggies, plus 12 essential vitamins & minerals derived from whole foods, and does not include any added sugars or sweeteners, is entirely plant-based, dairy-free, and non-GMO. Additional flavors include Liquid Sunshine and Daily Defen-C. FIND HERE
Hard Seltzer Truly Red, White & Tru Boston Beer Company MRSP: $18.99 When the sun is shining and the beaches are open — it's time to officially celebrate summer with the new limited-edition TRULY Hard Seltzer Red, White and TRU Party Pack! Shoppers who are looking for something new and different, will fall in love with this new Limited Time Offering from Truly. This pack combines uniqueness and excitement with the familiarity and comfort of Truly; more refreshing and a “better for you” alternative this summer! FIND HERE
RTD Cocktail Absolut Vodka and Ocean Spray Vodka-Cranberry RTD Range Pernod Ricard USA MRSP: $10.99 - $18.99 Introducing Absolut Vodka and Ocean Spray® Vodka Cranberry Sparkling Cocktails — a new ready-to-drink canned cocktail line inspired by one of America’s favorite serves, the Vodka Cran. This iconic collaboration is delivered by two trusted brands. It combines premium Vodka from the #1 Premium Imported Vodka, Absolut, real Cranberry Juice from the #1 Cranberry Juice Brand, Ocean Spray, crisp sparkling water, and other natural flavors of four combinations: Absolut Vodka and Cranberry, Cran-Pineapple, Cran-Raspberry and Cran-Grape. FIND HERE
Juice ALDI-exclusive Nature's Nectar OJ Blends ALDI Inc. MRSP: $2.49 ALDI-exclusive Nature's Nectar Orange Juice Blends are available in both the Orange Peach Mango and Orange Strawberry Banana varieties. These delicious juices are an excellent source of Vitamin C and made from 100% juice, helping consumers reach their daily fruit intake. Both varieties are made from a blend of 6 different juices and can be enjoyed in a glass at breakfast or used in your favorite smoothies for even more nutritional benefits. FIND HERE
Spirits Buchanan's Pineapple Diageo North America PLC MRSP: $29.99 THE PERFECT BALANCE OF SCOTCH WHISKY WITH A PINEAPPLE TWIST! Buchanan’s Pineapple combines the extraordinary smoothness of Scotch Whisky from the house of Buchanan's with the vibrant taste of pineapple. The result is a uniquely sophisticated drink with aroma of luscious, juicy pineapple and a hint of zesty citrus perfectly paired with the light caramel and vanilla notes, finishing with lingering, bright tropical flavors. FIND HERE
Specialty Dairy Organic Valley Reduced Fat Eggnog Organic Valley MRSP: $5.49 Organic Valley Reduced Fat Eggnog is a holiday favorite and this year, features a new look and a new, made-from scratch recipe that delivers a delicious, creamy taste but with reduced fat — there is nothing like it on the market! Like all Organic Valley products, the new eggnog is made with high-quality, organic milk sourced from small family farms where the cows are raised without the use of antibiotics, synthetic hormones, toxic pesticides, or GMOs. FIND HERE
wine ALDI-Exclusive Belletti Prosecco ALDI Inc. MRSP: $8.99 ALDI-exclusive Belletti Prosecco is an extra dry sparkling white wine imported from Italy. When you take your first sip, you will experience soft and fruity peach and pear notes at first, followed by hints of breezy apple peel and lemon zest. With its bubbly and fresh palate, this wine pairs well with seafood, chicken, pasta with cream sauce, spicy Asian dishes, and mild cheeses. Make sure to grab it on your next ALDI run for under $10. FIND HERE
Functional Health BareOrganics Superfood Coffee Diya Beauty & Wellness MRSP: $16.99 We start with USDA Organic, artisan roasted 100% Arabica beans. Then pair with the world's most beneficial ingredients, including heart-healthy superfoods, adaptogens, and some probiotics and present you with the smoothest tasting “good for you” cup of coffee you have ever had. Try our delicious Superfood Coffee any style you like, hot or cold! • No Harsh Chemicals • Non-GMO • Gluten Free • Low Acid • Boosted by Probiotics FIND HERE
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Car care Black Magic Graphene Wheel & Tire Cleaner ITW Global Brands MRSP: $12.99 Black Magic® is taking your tire and wheel care to a whole new level with the new Graphene Wheel & Tire Cleaner. Spray this powerful multi-purpose formula to your tires and wheels, let it foam and sit for 1-2 minutes and watch the dirt and grime “melt” away. Scrub and wipe off for a renewed finish. And with Black Magic’s proprietary Graphene Armor Nanotechnology your tires and wheels will be clean and protected for weeks. FIND HERE
Bathroom Essentials Charmin Ultra Soft Smooth Tear Procter & Gamble MRSP: $8.19 For the first time in more than 100 years, Charmin changed something fundamental about toilet paper by reinventing the square. By replacing the traditional perforation line with a wavy edge, new Charmin Ultra Soft Smooth Tear provides a cleaner, smoother tear every time and a more enjoyable go no matter how you tear! FIND HERE
Floor Cleaning Swiffer Powermop Procter & Gamble MRSP: $29.94 The new Swiffer PowerMop is the ultimate all-in-one cleaning tool that gives you a mop and bucket clean in half the time*. The innovative pad design features 300+ scrubbing strips combined with a breakthrough cleaning solution that tackles tough messes while leaving a long-lasting, clean scent. Upgrade your cleaning game with the Swiffer PowerMop. *vs. mop and bucket – includes cleaning and drying time FIND HERE
Dish Detergent Finish® Ultimate Automatic Dishwashing Detergent Reckitt MRSP: $4.94 New Finish® Ultimate Automatic Dishwasher Detergent is engineered to cut grease, boost shine and tackle burnt-on stains in the toughest conditions — including old machines and hard water — even without the pre-rinse. It is the only dishwasher detergent tab with CycleSync™ Technology that releases the right ingredient* at the right time. With Finish® Ultimate, you can skip the rinse and save 20 gallons of water every time you run your dishwasher. *enzyme FIND HERE
Home Protection TAMKO Building Products Titan XT TAMKO Building Products LLC MRSP: $43/per bundle of shingles Designed to weather extreme conditions, Titan XT® shingles feature some of the most innovative technology available in a roofing product. Including a first-ever 160 mph high wind warranty, inspired by the combined performance of the unique AnchorLock™ layer polyester reinforcing fabric and Advanced Fusion™ sealants to help the shingle hold fast to the roof even in cooler weather, plus Class 3 impact rating from Underwriters Laboratories (UL 2218) to help homeowners potentially qualify for property insurance discounts. FIND HERE
Hand Soap Dial® Hand Soap Portfolio Henkel MRSP: $1.25-$5.99 Dial Up Your Day with new & improved Dial Hand Soap, featuring liquid and foaming formulas now in ergonomically improved bottles with 100% PCR plastic. Dial Antibacterial Defense™ Hand Soap with aloe, kills more than 99.99% of bacteria*, while being gentle on skin. Plus, New Antibacterial + Sensitive™ is hypoallergenic, pH balanced, and suitable for sensitive skin. Dermatologist tested, free from parabens and approved as cruelty-free under the Leaping Bunny program. FIND HERE
Laundry Detergent all® sensitive fresh Henkel MRSP: $4.97 From the makers of all® free clear, the #1 Dermatologist recommended detergent brand for sensitive skin, all® sensitive fresh™ laundry detergent is formulated with a hypoallergenic scent and is 100% free of dyes, offering a fresh smelling, yet gentle and effective clean. The product is designed to tackle impurities without leaving irritating residues so that you can confidently embrace the cleanliness AND fresh scent you want without worrying about skin irritations. FIND HERE
Kitchen Essentials Finish® Jet Dry Rinse Aid Reckitt MRSP: $7.47 Finish® Jet Dry Rinse Aid is a dishwasher additive that helps to dry dishes (even hard-to-dry plastics) and prevents your dishes from getting spots and residues during the rinse cycle. It works with your detergent to rinse away stubborn food and film leftovers for sparkling dishes, glasses, and utensils. Finish® Jet-Dry solves three problems at once — it dries, prevent spots and removes residues what detergent alone can’t! FIND HERE
Pest Control STEM Flying Insect Light Trap S.C. Johnson MRSP: $19.99 The STEM Flying Insect Light Trap is a people and pet friendly, insecticide-free solution to attract and trap pesky flying insects in your home. The soft UV-light attracts fruit flies, mosquitoes, gnats, and moths, and it is easy to use and mess free — just plug in to activate and it starts working for 24/7 continuous attraction. Use it in your kitchen, bathroom, garage or anywhere you see flying insects. FIND HERE
mattress Cloverlane Hybrid Firm Mattress Resident Home MRSP: $1499.00 Cloverlane is a luxury mattress made with handcrafted details. This chiropractor-approved mattress, with a Signature Spinal Support System, was created as a solution for sleepers with back pain. Cloverlane features a triple zoned Ache Alleviation Euro Top, therapeutic gel memory foam, and Lumbar Relief Latex, for restorative rest. Customize your comfort with three firmness options in hybrid or foam builds. Cloverlane comes with free White Glove Service, a 365-night trial, and a Forever Warranty.™ FIND HERE
Small Appliance VIVID 7 QT Full Color Display Air Fryer Legacy Companies MRSP: $169.99 You won’t believe how the Kalorik® VIVID 7 Quart Air Fryer transforms the way you cook! It features a vivid, full-color display and intuitive touch selector that makes cooking fun and easy. The visual display lets you choose what to cook with precision and provides 202 presets with 12 food categories. Chicken dinner? Because different cuts of food require different settings, VIVID lets you select between wings, thighs, tenders, and even a half chicken. Whatever you choose to cook, Kalorik’s got you covered. FIND HERE
School Supplies BIC Break-Resistant Mechanical Pencil BIC Corporation MRSP: $4.98 - $15.99 No more broken leads! BIC Break Resistant mechanical pencils have 75% stronger lead* and an innovative shock-absorption mechanism that helps prevent lead breakage. Each BIC Break Resistant mechanical pencil comes with extra strong No.2 0.7mm lead, as well as an easy to use twist-up jumbo-size eraser for clean corrections. *vs leading competitor FIND HERE
Wiper Blade Rain-X® Rugged Truck & SUV Wiper Blades ITW Global Brands MRSP: $29.99 There are hundreds of different kinds of trucks and SUVs on the road. Meet the Rain-X® premium wiper blade designed with all of them in mind. Rain-X® Rugged Truck & SUV wiper blades. They’re bigger, badder, and rugged weather tough. They’re the high performing blades our high performing trucks and SUVs deserve. Its flexible design contours to the windshield and features graphene technology for extended durability. Includes a blade size ID imprinted on the spoiler! FIND HERE
Home solutions ZEROWATER READY-READ WATER FILTER DISPENSER Zero Technologies LLC. MRSP: $34.99 The 22 Cup Ready-Read 5-stage Water Filtration Pitcher is perfect for home or small office usage, holding more than enough water for family and friends. Get peace of mind knowing you're always getting the purest tasting water with the new integrated TDS meter. This upgraded model with Ready-Read Technology gives an instant TDS readout of water as it passes through the device’s body. The 5-stage water filtration removes virtually all dissolved solids from tap water. FIND HERE
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Baby Care Boudreaux’s Butt Paste® Butt Barrier Ointment Prestige Consumer Healthcare MRSP: $9.00 Boudreaux’s Butt Paste® Butt Barrier Ointment helps prevent diaper rash by providing a sheer barrier to seal out moisture for instant protection. With its 98% plant-based* formula made for sensitive skin and endorsed by the National Eczema Association, our Butt Barrier Ointment ensures daily protection. It's designed for easy application at every diaper change, creating a moisture-blocking shield to safeguard your baby's bottom from diaper rash. From a trusted brand that is pediatrician-recommended, Boudreaux's Butt Paste Butt Barrier Ointment provides both protection for your baby and peace of mind for parents. FIND HERE
Allergy Astepro Allergy Bayer MRSP: $14.99 Astepro® Allergy is a first-of-its-kind, steroid-free antihistamine allergy spray. While other allergy sprays take hours, Astepro starts working in 30 minutes. No other OTC allergy spray is faster. And Astepro® doesn’t take several days of regular use to build up to full effectiveness like other allergy sprays can. Astepro® provides full-prescription-strength relief of nasal congestion, runny and itchy nose, and sneezing for up to 24 hours. Astepro and Go! FIND HERE
Digestive Health Zantac 360° Maximum Strength Cool Mint Tablets Sanofi MRSP: $8.79 Zantac 360° Maximum Strength Cool Mint tablets is the first in our portfolio to offer heartburn sufferers both an instant minty cooling sensation AND fast relief. With Zantac 360° you get maximum strength. Its Triple Action prevents heartburn when taken in as little as 10 minutes before, relieves heartburn fast, and lasts up to 12 hours*. It’s all in one cooling, minty pill! *Refers to acid control. Acid control does not correlate with symptom relief. FIND HERE
Children's Health Vyral Defense Carbonated Crystal - Children's Cold Remedy 501 Nutrition, LLC MRSP: $12.99 Vyral Defense Carbonated Crystal Children's Cold Remedy is a new delivery system with an efficacious dose of vitamins and minerals and key clinically proven ingredients to help support your family’s health. New innovation for children of all ages with two new offerings: Immunity and Zinc Plus. FIND HERE
Functional Health Vyral Defense All Natural Nasal Spray 501 Nutrition, LLC MRSP: $12.97 Vyral Defense All Natural Nasal Spray is your nasal spray alternative to high cost non effective sprays. Over 20 years of homeopathic relief, and Phenylephrine Free. Proven relief in all areas of nasal congestion. Vyral Defense strengthens immunity, provides relief from cough/cold, and combats allergies. It is powered by liposomal Pureway-C™, Silver, and Capsicum 4. Aloe Vera is used to moisten the nasal passageways to prevent irritation. FIND HERE
Feminine Care Playtex Sport Tampon Edgewell Personal Care LLC MRSP: $7.99 Playtex Sport Triple Absorbency Packs feature three absorbencies in one box, because no one needs just one absorbency during their cycle. The Light, Regular and Super pack offers protection for lighter periods, while the Regular, Super and Super+ is perfect for heavier flows. Choose one or both and get the trusted 360° Sport Level Protection with our unique applicator design for a smooth and gentle insertion and long-lasting comfort, freshness and all-around protection. FIND HERE
Immediate Relief Vyral Defense Carbonated Crystals 501 Nutrition, LLC MRSP: $8.99 At Vyral Defense, we pride ourselves on being a step above the rest. While others offer generic ingredients, our Immunity items boast patented and clinically tested ingredients, ensuring you get the best in immune support. We offer unique delivery systems to get product into your system and family friendly formulas for both kids and adults. Proudly made in the USA, our formula not only provides essential vitamins and minerals like Vitamin C, Zinc, and Magnesium but also introduces groundbreaking elements such as Pureway-C® and BetaVia® to offer unparalleled benefits. FIND HERE
Hair Treatment Schwarzkopf Keratin Blonde Henkel MRSP: $11.99 Designed for all hair textures, Schwarzkopf Keratin Blonde’s Platinum Blonde can take the darkest hair 9 levels lighter leaving hair looking strong and renewed. Discover our 3-step Bond Enforcing System which creates bonds and strengthens your hair, leaving your hair 5X* stronger after coloring. With Schwarzkopf’s professional expertise in blonde, now you can dare to go blonde at home, free from worries about damage or brassy results. FIND HERE
Pain Relief Motrin Dual Action with Tylenol Kenvue MRSP: $5.47- $15.97 For the first time, MOTRIN® and TYLENOL® brands are united in overcoming pain. MOTRIN Dual Action with TYLENOL® combines the pain-targeting strength of MOTRIN® united with the pain-blocking power of TYLENOL® for up to 8 hours of powerful pain relief. MOTRIN® Dual Action with TYLENOL® provides fast powerful relief for minor aches and pains due to headaches, backaches, muscle aches, toothaches, menstrual cramps, and minor pain of arthritis. Use product only as directed. FIND HERE
Immunity Nature's Way Sambucus Immune Gummy Nature's Way MRSP: $20.99 Delicious gummies, bursting with benefits. Sambucus Immune Gummy and Sambucus Kids Immune Gummy are made with a unique black elderberry extract and support your family’s immune health with a dream team of vitamin C and an excellent source of zinc.* Our black elderberry extract is made from berries that are hand-picked and harvested at their peak in select locations across Europe. The extract contains naturally-occurring antioxidants from anthocyanins, and every lot is tested to ensure we’re bringing you the best.* *This statement has not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. FIND HERE
Personal Hygiene Dial Cocoa Butter & Orange Extract Exfoliating Body Wash Henkel MRSP: $3.97 New Dial® Exfoliate & Restore™ Cocoa Butter & Orange Extract body wash gently lifts away dead skin cells and polishes dull, uneven skin to reveal visibly smoother skin in 1 shower. This carefully crafted formula contains rich cocoa butter and Vitamin E. It cleanses deep while being gentle on your skin, leaving it feeling soft & healthy. Dermatologist tested & Leaping Bunny cruelty free program approved. For naturally radiant, glowing, and healthy-looking skin — everyday! FIND HERE
Personal Grooming BIC EasyRinse Anti-Clogging Disposable Razors BIC Corporation MRSP: $6.97 Say goodbye to razor clog, thanks to BIC EasyRinse. BIC’s latest razor innovation features patented anti-clogging technology designed with the optimal amount of space between the blades for easy rinsing, and 100% more skin support* for less irritation**. Each razor boasts four longer-lasting blades, a pivoting head and dual lubricating strips enriched with aloe vera and vitamin E. Experience breakthrough technology and a smoother, frustration-free shave at a price you’ll love, starting at $6.97. *For 100% more skin support: Based on having 2x the amount of skin contact points vs. standard four-blade flexible razor head **For smoother/less irritation/longer lasting: vs. BIC Sensitive/Silky Touch FIND HERE
Wellness Supplement Neuriva Ultra Reckitt MRSP: $64.99 Neuriva Ultra is a non-caffeinated brain health supplement specially formulated to support SEVEN indicators of brain health when taken daily: mental alertness, reasoning, memory, focus, concentration, learning and accuracy. Our clinically tested Cognivive™ help consumers experience mental alertness from one serving!* Our ingredients are naturally sourced and carefully selected to help support healthy brain function. *Neuriva is a dietary supplement that is intended to be taken daily to achieve the product benefits. FIND HERE
Dog Treat Yummy Combs Flossing Dog Treat Pet's Best Life LLC MRSP: $24.99 Yummy Combs® dog treats are so revolutionary, they earned 8 patents, the VOHC Seal of Acceptance for Tartar Control and are clinically proven to REMOVE hardened tartar from teeth and freshen breath. Elevate your pet by supporting long-term health and wellness at the cellular level with veterinarian recommended oral care, superior nutrition (44% protein & under 8% starch) and advanced safety (ingredient Slick 'M™). Great taste dogs love for a healthier, happier and longer life! FIND HERE
Cat Litter Purina Tidy Cats Tidy Care Comfort Nestle Purina MRSP: $20.98 Tidy Care Comfort is setting a new standard in cat care by providing the outstanding performance you’d expect from Tidy Cats litter, putting cat’s wellbeing and preferences first. Designed with your cat’s needs — and paws — in mind, Tidy Care Comfort is made with smaller granules for a cat-preferred paw feel and is available unscented or in a cat-selected bright & natural scent to encourage regular litter box usage — which ultimately supports cat health and happiness. FIND HERE
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