The Largest consumer-voted award for product innovation
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2025
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Food
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Home essentials
Health, Beauty, Wellness
PET
2025 winners embrace evolution, variety and innovation in new CPG products
The number of products hitting store shelves is continually evolving, presenting consumers with more choices than ever before. But that rapid, ongoing evolution can overwhelm shoppers trying to navigate the plethora of products entering the Consumer Packaged Goods (CPG) marketplace. Product of the Year is here to help. The largest consumer-voted award for product innovation, it is the industry’s trusted, globally established seal of approval guide — one that helps shoppers discover the best new products on the market, both online and in-store.
How to Enter Product of the Year accepts entries every year from CPG companies that demonstrate innovation in function, design, packaging, or ingredients. Entered products are placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study conducted by Kantar, the world’s leading marketing data, insight and consultancy company. Winning products, announced in February of each year, are included in Product of the Year’s national PR and marketing program, and receive the right to use the Product of the Year honor and logo in their own marketing and sales communications for two years.
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Be sure to enter the 2025 sweepstakes here for a chance to win a bundle of the 2025 winning products.
“We felt that our products offered something unique that would resonate with consumers, and we wanted to share that with as many pet parents as possible,” Frederiksen said. “What really stood out to me was that this was a consumer chosen award done by a very reputable and know entity, Kantar.” Because CPG manufacturers need consumer feedback both before and after launching a product, participating in Product of the Year is a prime opportunity for companies looking for ways to market new products. “Consumer feedback has shown that once people discover Nutella B-ready and experience its great taste and convenience, they keep coming back,” Ward reports. “The product has resonated strongly with both parents and kids, particularly as an afternoon snack or a quick, satisfying treat on-the-go. Conversion rates have been impressive, aligning with some of the top cookie brands in the market.” Social media feedback has been a major plus for The Pink Stuff, a product Albers says has cultivated and nurtured one of the largest social media presences in the household cleaning category. “Our scale, in large part, is a testament to the power of word-of-mouth advertising and user testimonials shared over social,” he notes. “This learning has been instrumental in shaping our marketing strategy and why social media continues to be the backbone of our marketing mix.” Input about who your customer is and what they want your product to accomplish is the kind of valuable information Supreme Source always looks for “to help inform our innovation pipeline,” Frederiksen says. “From our conversations with consumers about Supreme Source Savory Jerky Cuts we knew consumers needed a premium jerky with powerful ingredients like seaweed and high-quality proteins.” A Marketing Perk Not only does Product of the Year offer insight into what consumers want from the CPG industry; for the winners, the credential serves as a valuable marketing tool that allows brands to build overall awareness and drive purchase interest within their respective spaces. It is a perk companies recognize and appreciate. “We’re hopeful that this award will help generate greater awareness for Nutella B-ready, driving more people to try this exciting new product,” Ward says. “As a brand that’s both nostalgic and beloved, this recognition offers an opportunity to introduce a new generation to Nutella in an exciting, convenient format.” “We plan to utilize this award on pack, in our marketing, and in our communications to consumers,” Frederiksen reports. “We believe we will see a sales boost on these items in addition to new distribution opportunities around the county.” Ultimately, the 2025 winners said Product of the Year recognition is an incredible honor that their respective companies value because it shows they’re delivering the kind of CPG products consumers want and need. “It not only validates The Pink Stuff brand in the highly competitive household cleaning category, but also our company, stakeholders, and employees who work tirelessly to deliver the most innovative product solutions enabling consumers to experience The Power of Pink,” Albers says. “It not only affirms Nutella B-ready as a standout innovation but also highlights the uniqueness of this offering in the U.S. market,” Ward echoes. “Consumers can trust that this new product brings something fresh and exciting, while maintaining the high-quality and delicious taste that Nutella is known for.” “When we built these new Supreme Source Savory Jerky Cuts we spent a lot of time and resources talking to consumers about what they were looking for in those categories,” Frederiksen says. “It is an awesome sense of accomplishment to know that by listening to consumers we were able to develop two high quality product lines that consumers love to feed their dogs!” Product of the Year was established nearly 40 years ago in France and now operates in more than 45 countries. Today, it remains a valuable tool for shoppers and brands alike — one that will continue to highlight the best in CPG innovation. “We’re proud and excited to recognize this year’s winning products and look forward to what the future holds,” Nolan concludes.
“We’re thrilled to celebrate these 2025 Product of the Year Award Winners, voted on by 40,000 American shoppers in partnership with Kantar, for the unique value, quality, and innovation the recognition brings to households nationwide,” Nolan says.
The Pink Stuff Cleaning Paste, a vegan product developed to provide high performance without the need for harsh chemicals. A winner in the highly competitive Household Cleaning category, the paste answers customers’ calls for cleaning products made with more natural ingredients.
Nutella B-ready, a crunchy wafer shell filled with signature Nutella® hazelnut spread. Individually wrapped in an on-the-go format, this winner in the Food & Beverage category is an innovative option for the growing number of consumers seeking convenient snacking options.
Supreme Source Savory Jerky Cuts, a premium jerky with ingredients like superfood seaweed and high-quality proteins. The product stood out in the Pet category because it appeals to today’s pet owners, who are increasingly looking for pet foods that promote overall health and wellness, with an emphasis on natural ingredients. The winning Supreme Source line also includes Premium Mix-Ins, a topper that adds variety and enhances a dog’s food routine.
What sets this award apart is its clear endorsement of innovation and quality. It provides a straightforward way for consumers to identify products that stand out for their creativity and excellence, which builds trust and confidence in their purchasing decisions.
—Heather Ward, Senior Brand Manager, Nutella B-ready
Connecting with Consumers Entering products in the Product of the Year competition obviously takes time. So, why do companies do it? “We entered because we truly believe Nutella B-ready is a groundbreaking product, blending the best of both a bar and a cookie, delivering a premium treat in an accessible, everyday format. We wanted to share its innovation and quality with a wider audience,” Heather Ward, senior brand manager, explains. “What sets this award apart is its clear endorsement of innovation and quality. It provides a straightforward way for consumers to identify products that stand out for their creativity and excellence, which builds trust and confidence in their purchasing decisions.” Chris Albers, chief marketing officer of The Pink Stuff, says Product of the Year enables the company to get the product in front of consumers who can provide input on what he calls a “miracle cleaner with unmatched efficacy and cleaning versatility. “What is special about Product of the Year is that it’s voted on by actual consumers vs. an entity,” Albers continues. “At the end of the day, it is ultimately the consumer that drives us. Therefore, it feels great to have earned their recognition.” Kyle Frederiksen, senior brand manager of American Pet Nutrition, echoes the other winners’ comments.
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“In a highly crowded and dynamic marketplace, Product of the Year plays a crucial role in linking consumers with the latest innovative products across various industries including food, beverage, personal care, pet care, household, and more," says Mike Nolan, Global CEO of Product of the Year Management. The distinctive red seal serves as a beacon to help consumers cut through the masses of products on shelves to locate the best new products that demonstrate innovation in their function, design, packaging, or ingredients, Nolan notes. The 2025 POY winners represent consumers’ top-rated selections in myriad categories. And while each product is distinct, all share a common bond: they tap into trends that drove the industry in 2024 and are predicted to continue driving sales this year. Examples include:
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PRODUCT OF THE YEAR
Better-For-You Snack ALDI-Exclusive Savoritz Cheese Crisps ALDI, Inc. MRSP: $2.55 The ALDI-Exclusive Savoritz Cheese Crisps are perfect for cheese lovers and snack enthusiasts alike. These versatile crisps are baked to perfection, offering a satisfying crunch that can be enjoyed on its own or paired with your favorite dips for a delicious combination of flavors. Crafted from 100% real cheese, each serving packs a punch with 13 grams of protein. Choose from either cheddar or parmesan crisps to suit your flavor preferences. FIND HERE
FOOD
Dessert ALDI-Exclusive Specially Selected Premium Cookie Dough ALDI, Inc. MRSP: $3.29 ALDI's Specially Selected Premium Cookie Dough is a convenient treat for satisfying your sweet cravings. Choose from two delicious flavors: Sea Salt Caramel or classic Chocolate Chip. Each ready-to-bake option is packed with rich chocolate chunks or decadent sea salt caramel, delivering flavor in every bite. With only 160 calories per cookie, they’re a guilt-free indulgence perfect for any time. The pre-portioned dough makes baking easy—just break it up, place it on a baking sheet, and bake in the oven. In just 12 minutes, enjoy warm, gooey cookies fresh from the oven! FIND HERE
Frozen Entree ALDI-Exclusive Kirkwood Chicken Nuggets ALDI, Inc. MRSP: $7.49 The ALDI-Exclusive Kirkwood Chicken Nuggets is the perfect quick and convenient meal option. These chicken nuggets, reminiscent of our popular "red bag chicken" breaded fillets, are crafted from fresh chicken breast and rib meat to ensure a delicious and satisfying dining experience. Ideal for busy weeknights or lunchtime cravings, these chicken nuggets are a versatile option that can be enjoyed on their own or paired+D4 with fresh produce for a well-balanced meal. FIND HERE
gluten free New York Bakery Gluten free texas toast T. Marzetti MRSP: $6.99 New York Bakery’s Gluten-Free Texas Toast is crafted with passion for flavor and texture. Unlike other gluten free breads, which are made from batter, our recipe uses a patent-pending dough formula. The result is garlic bread that is crispy on the outside and soft and chewy on the inside. And of course, delivers maximum flavor. Available in Garlic and Five Cheese flavors, this Texas toast truly is zero compromise. FIND HERE
Bakery Side Dish Texas Roadhouse Mini Rolls T. Marzetti MRSP: $5.49 Texas Roadhouse Mini Rolls make every meal exciting. Inspired by Texas Roadhouse's legendary made-from-scratch bread, these mini rolls are a nod to our famous recipe. Paired with a mouth-watering honey cinnamon glaze, simply pop the ready-to-bake pan into the oven for a legendary experience that is down right delicious. Founded in 1993, Texas Roadhouse has served legendary food nationwide for over 30 years. Now you can recreate the experience in the comfort of your home. FIND HERE
Breakfast Veggies Made Great Loaded Breakfast Potato Bakes Veggies Made Great MRSP: $5.99 Savor the rich, indulgent taste of our Loaded Breakfast Potato Bake! Inspired by the classic loaded baked potato, it’s baked until perfectly crispy on the outside and creamy on the inside. This hearty bake features smoky pinto beans that perfectly mimic the flavor of bacon, combined with diced potatoes, real cheddar cheese, green onions, and a touch of sour cream. Loaded Breakfast Potato Bakes are gluten-free, veggie-rich, and ready in minutes from your air fryer. FIND HERE
cheese Organic Valley Flavor Favorites Spicy Cheddar Organic Valley MRSP: $6.99 Organic Valley Flavor Favorites are a new line of expertly crafted and seasoned cheeses that melt beautifully, offering a boldly-delicious and convenient way to elevate mealtime. Flavor Favorites are natural, organic cheeses crafted with pasture-raised organic dairy from cows that are raised without antibiotics, synthetic hormones, toxic pesticides, or GMOs. Spicy Cheddar Slices: Habanero and paprika deliver a depth of flavor with a gradual build to family-friendly heat centered around a smooth and creamy cheddar. Ingredients: Organic cultured pasteurized milk, salt, organic paprika powder, organic habanero powder, vegetarian enzyme. FIND HERE
Convenience Meal Minute Rice Cups Riviana Foods Inc. MRSP: $2.30 Minute Rice Cups offer convenient, single-serve portions of flavorful varieties in classic and bold options, like Butter & Sea Salt, and more. Ready in just 60 seconds in the microwave, they’re perfect for quick meals, snacks, or sides. Whether enjoyed alone or customized with your favorite ingredients, these cups are adaptable to all diets and cuisines. Ideal for on-the-go lifestyles, Minute Rice Cups make a versatile, time-saving pantry staple. FIND HERE
dip snack Castello Whipped Dips Castello Cheese MRSP: $3.99 Castello Whipped Dips are made from imported Danish cheese and carefully selected herbs and spices offering an extra creamy, light, airy and delightfully fluffy texture for improved dipping, snacking and recipe pairings. Available in three flavors—Garlic & Herb, Cracked Pepper, and Paprika & Chili—Castello Whipped Dips are made with simple, natural ingredients and contain no stabilizers, gums, preservatives or artificial flavors. Castello Whipped Dips provide a clean label product with versatile year-round use cases. FIND HERE
fruit snack ALDI-Exclusive Simply Nature Chocolate Covered Freeze Dried Fruit ALDI Inc. MRSP: $3.49 The ALDI-Exclusive Simply Nature Chocolate Covered Freeze Dried Fruit is the ideal guilt-free treat to keep on hand when you are craving a little something sweet. Available in strawberry or banana, both varieties come coated in a delicious dark chocolate, and are made with non-GMO ingredients to ensure a wholesome snacking experience. The sweet taste of the fruit combined with the decadent dark chocolate creates a harmonious and irresistible combination that is sure to please your taste buds. FIND HERE
Seafood ALDI-Exclusive Specially Selected Snow Crab Legs ALDI, Inc. MRSP: $16.99 The ALDI-Exclusive Specially Selected Snow Crab Legs are the perfect addition to elevate your dining experience. These delectable crab legs are sustainably wild-caught in the Northwest Atlantic, ensuring the highest quality meat for your enjoyment. Their easy preparation makes them a convenient choice for busy weeknights or leisurely weekends. Simply steam, boil, or bake them to perfection and pair with your favorite dipping sauces. FIND HERE
Meal Ingredient ALDI-Exclusive Park Street Deli Pickle Chips ALDI, Inc. MRSP: $4.49 The ALDI-Exclusive Park Street Deli Pickle Chips are available in two delicious flavors to suit your taste preferences. Choose from the classic Dill flavor or the exciting new Spicy Atomic flavor for those who crave a kick of heat. These freshly-sliced deli pickle chips are a versatile addition to any meal, whether topping off a burger or sandwich, or enjoyed on their own as a zesty and satisfying salty snack. FIND HERE
Sweet Snack Nutella B-Ready Ferrero MRSP: $4.29 Nutella® B-ready is a delicious, on-the-go snack that combines creamy Nutella® with a crispy wafer. With Nutella's legacy of quality and flavor, this snack brings its craveable taste in a portable pack—each bite offering a delightful contrast between the smooth filling and crunchy outer layer. It’s a treat the whole family can enjoy together—anytime, anywhere. Be ready for anything with Nutella® B-ready. FIND HERE
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beverage
Healthy Beverage ALDI-Exclusive Summit Popz Prebiotic Sodas ALDI, Inc. MRSP: $1.69 The ALDI-Exclusive Summit Popz Prebiotic Sodas are the perfect combination of refreshment and wellness. Crafted with prebiotic fiber and apple cider vinegar, these sparkling beverages are a delicious way to nourish your body for only $1.69 making them the most affordable soda alternative on the market. Breaking new ground for private-label offerings, each can offers equal nutritional benefits at an unbeatable price. Enjoy 4 unique flavors: Strawberry Lemon, Lemon Lime, Raspberry Rose, and Cherry Lime, exclusively at ALDI! FIND HERE
coffee Folgers Coffee Instant Flavored Latte Mix The J.M. Smucker Company MRSP: $4.00 Folgers Buttery Caramel Latte lets you enjoy a rich, creamy caramel-flavored latte at home with ease. This artificially flavored instant latte mix blends convenience with buttery caramel notes for a smooth, aromatic coffee experience. Just mix with hot or cold water or milk and enjoy the signature flavors Folgers is known for. Customize with creamer or sweetener, or enjoy it as is for an "indulgent treat that elevates any part of your day. FIND HERE
Wine ALDI-Exclusive Specially Selected Sparkling Brut Rose ALDI, Inc. MRSP: $10.99 The ALDI-Exclusive Specially Selected Sparkling Brut Rose is a premium wine imported from France and offers a well-balanced, round, and fresh taste that is enhanced by its elegant bubbles and a lingering fruity finish. It is identified by its beautiful delicate pale pink color with flattering and subtle aromas of red & white fruits and candy notes. Pair this exquisite wine with creamy risotto or burrata for a delightful culinary match that enhances the flavors of both the wine and the food. Whether enjoyed over appetizers or during gatherings with family and friends, this wine is sure to elevate any occasion with its charm and sophistication. FIND HERE
Spirits American Single Malt Bulleit Frontier Whiskey MRSP: $59.99 Aged in charred white oak barrels, Bulleit's American Single Malt is distilled from 100% malted barley and bottled in Kentucky. This whiskey offers an aroma of sweet vanilla and toasted oak, light and fruity on the palate with hints of red fruit and pear, which follow into a smooth finish of oaky caramel and subtle cocoa notes. The bottle has a striking and unique green hue due to its post consumer recycled glass content. FIND HERE
Health, beauty
& wellness
Body Wash Dial Healthy Hydration Body Wash Henkel MRSP: $4.97 NEW Dial Healthy Hydration deeply hydrates the skin's top layers without any greasy residue feeling. Enjoy a deep yet gentle clean that reveals clean and soft skin after one shower, thanks to 50% more moisturizing ingredients (compared to Dial Spring Water). Choose from three varieties: Shea Butter Extract, Coconut Milk, or Hyaluronic Acid. Dermatologist tested, pH balanced, paraben-free, and approved under the Leaping Bunny cruelty-free program. FIND HERE
Beauty Schwarzkopf Keratin Root Henkel MRSP: $9.99 Get up to 100% gray coverage instantly with this Schwarzkopf® Keratin Root 2-in-1 Color and Thickening Spray! This product provides up to a 37% increase in volume vs. untreated hair without leaving hair feeling stiff or sticky. The lightweight formula works on all hair textures and types. Expertly crafted with precision for you, Keratin Root Temporary sprays evenly and finely for a smooth color result, dries quickly, and is transfer resistant so you can look your best in seconds without the mess! FIND HERE
Immediate Relief PBZ OTC Kingsway Pharmaceuticals MRSP: $7.98 Say goodbye to itchy skin with PBZ OTC! This game-changing itch relief product brings back a trusted ingredient in a soothing, topical cream. You won’t find any other OTC cream in the U.S. that contains our ingredient, tripelennamine. Unlike steroid creams, PBZ OTC is gentle enough for the whole family (ages 2+) but tough on itches. Enjoy fun-filled days and comfortable nights with PBZ OTC—because life's too short to keep scratching! FIND HERE
Cough & Cold MUCINEX® InstaSoothe® Cough Relief Reckitt MRSP: $4.99 MUCINEX® InstaSoothe® Cough Relief - Sugar Free Mixed Berry New from Mucinex® Instasoothe® is the Sugar Free Mixed Berry lozenge, medically formulated with Dextromethorphan HBr to help provide cough relief for up to 4 hours. Mucinex® Instasoothe® is one of the only brands that offers medically formulated sore throat lozenges, which is why consumers turn to Instasoothe® for powerful, fast-acting sore throat and cough relief and can now benefit from a sugar free option. FIND HERE
Insect Repellent OFF! Clean Feel Mist SC Johnson MRSP: $14.99 Introducing OFF! Clean Feel Mist—a revolutionary way to apply mosquito repellent! This innovative misting format offers effortless, 360-degree application without the noise of traditional aerosols. With variable control, you can easily transition between targe and wide coverage, and the safety lock ensures no leaks while you’re on the go. Part of the trusted OFF! Clean Feel Line, this product provides the same non-sticky, fragrance-free, and long-lasting protection from mosquitoes that consumers love. scratching! FIND HERE
Immunity AIRBORNE® Effervescent Tablets Reckitt MRSP: $7.99 Airborne just launched our most complete immune support formula yet! Help fill the holes your immune system may have with our effervescent and chewable tablets, packed with 7 key ingredients for immune support: Vitamin C, NEW Vitamin D, even more Zinc, Vitamins A + E, Selenium, and Manganese*. Airborne is the #1 Immune Support effervescent and chewable brand† bringing you more immune supporting ingredients for the entire family in Zesty Orange and Very Berry flavors. *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. †Based on unit sales from Nielsen L52W w/e 10/19/24 FIND HERE
Pain Relief Balm Biofreeze Dry Stick Reckitt MRSP: $11.99 Introducing the NEW Biofreeze Dry Stick! This innovative pain relief stick offers a mess-free application that goes on dry without needing to be rubbed in. Its unique solid formula with a vanishing menthol scent leaves no residue and goes on clear. The slim, portable design fits easily in a pocket, purse, or bag for on-the-go use. With 15% menthol, the highest concentration from Biofreeze, it delivers powerful, long-lasting relief exactly where and when you need it. FIND HERE
Nasal Decongestant MUCINEX® 2-in-1 Saline Nasal Spray Reckitt MRSP: $8.99 MUCINEX® 2-in-1 Saline Nasal Spray New Mucinex® 2-in-1 Saline Nasal Spray is the first ever drug-free saline product with an innovative 2-in-1 nozzle that makes it possible to switch between two sprays settings with an easy twist. The “Gentle Mist” setting helps clear everyday congestion and soothe the nose, and the “Power Jet” setting helps clear tough nasal congestion—so consumers never have to compromise on nasal relief. FIND HERE
VMS Natural Vitality CALM® Piping Rock Health Products MRSP: $26.99 As the #1 Magnesium Powder Brand, Natural Vitality CALM® brings you the power of magnesium to help calm your mind and promote a sense of relaxation.†* With its refreshing raspberry-lemon flavor, CALM® is delicious, and delivers essential magnesium carbonate to support a healthy response to stress.* Simply mix with water for a calming, fizzy experience and to find a moment of peace as you support your mood, your mind, and your rest. †In all time periods Nielsen xAOC L13W, 26W, and 52W ending 10/05/24. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. FIND HERE
HOME essentials
Laundry Persil Activewear Henkel MRSP: $12.99 Persil® Activewear Clean is designed for activewear and works on all fabrics. The formula actively fights body oil and sweat, while helping maintain fabric shape and stretch, and actively removes body odor. Activewear Clean laundry detergent provides an advanced clean on performance fabrics and has fabric care ingredients to keep whites and colors vibrant. Persil® laundry detergent helps keep clothes looking newer, longer*, so you can look and feel your best, wash after wash. FIND HERE
Household Cleaning Essential The Pink Stuff, The Miracle Cleaning Paste GSD Distribution LLC MRSP: $5.97 The Miracle Cleaning Paste is the ultimate multi-purpose cleaner with unmatched versatility. It has a tough, but gentle vegan-friendly formula with 99% natural ingredients, that effortlessly removes stubborn stains and grime with a unique fruity scent. Simply apply a small amount to a damp sponge or cloth, rub the stained area, and rinse with warm water. Use it throughout the home and beyond on ovens, sinks, grills, cookware, outdoor furniture, white sneakers, and more! FIND HERE
Home Solutions TAMKO StormFighter FLEX TAMKO Building Products LLC MRSP: $45.00 StormFighter FLEX™ by TAMKO: Designed to withstand the harshest conditions, StormFighter FLEX™ shingles offer some of the most innovative technology in roofing. They come with a 160-mph wind warranty, made possible by AnchorLock™ reinforcement and Advanced Fusion™ sealants, ensuring a secure hold even in extreme weather. The revolutionary ForceFX™ polymer blend allows for the first-ever cold-weather installation down to 25º F, while providing a Class 4 impact rating (UL2218), potentially qualifying homeowners for insurance discounts and enhanced protection. FIND HERE
Car Care Valvoline Restore & Protect Valvoline MRSP: $40.00 Introducing Restore & Protect—the first motor oil that removes up to 100% of deposits—restoring your engine to run like new. From the moment it starts for the very first time, critical parts of your engine begin building up deposits that are nearly impossible to reverse—until now. With continuous use, Valvoline Active Clean Technology removes up to 100% of deposits while Liqui-Shield Technology helps prevent future deposits. (Up to 100% piston deposit removal when used as directed for four or more consecutive oil changes. Based on adapted sequence IIIH testing.) FIND HERE
Multi-Purpose Cleaner Pinalen Luxury Scents AlEn USA, LLC MRSP: $3.99 Elevate your cleaning experience with Pinalen Luxury Scents multi-surface cleaners. Crafted by Master Perfumers using essential oils, our scents—Opulence Bloom and Sunrise Memories—bring a touch of luxury to your home. Turn tough chores into a pleasure with rich, long-lasting fragrances. Swiftly tackle stains, deodorize, and cut through grease with a biodegradable formula that is gentle on both the environment and your home to make every cleaning moment delightful for just $3.99 per bottle. FIND HERE
Mattress Puffy Lux Hybrid Mattress Puffy LLC MRSP: $899.00 The award-winning Puffy Lux Hybrid Mattress delivers cloudlike comfort with its innovative 8-layer design. Cooling-infused foams and contour-adapt coils provide temperature regulation and pressure relief, while the medium-plush feel suits all sleeper types. Designed to help alleviate back pain, it was awarded Best Mattress for Back Pain 2024 by Healthline and is endorsed by the American Chiropractic Association. Every Puffy includes a 101-night trial, lifetime warranty, free shipping, and free luxury bedding gifts. FIND HERE
Paper Towel Brawny® 3-Ply Paper Towels Georgia-Pacific MRSP: $11.79 Introducing NEW Brawny 3-Ply Paper Towels, the ONLY premium 3-Ply paper towels and the STRONGEST. They are STRONGER, MORE ABSORBENT, and MORE DURABLE than Bounty. With Tear-A-Square sheet sizes, you can choose quarter, half, or full-size sheets to tackle any mess, from everyday spills to the toughest tasks. Whether your toddler spills food on the floor, or your pet tracks in the outdoors, it's time to call on the strength of Brawny 3-Ply. COMING SOON
Outdoor Living BIC EZ LOAD BIC MRSP: $6.46 The BIC EZ LOAD Multi-Purpose Lighter is BIC's first reloadable lighter, reloadable up to 10 times with a BIC Maxi lighter. It’s also the longest-lasting lighter**, so you can keep it around for longer. Each BIC utility lighter is 100% safety tested and meets top safety standards. Ideal for candles, camping, or grilling, the BIC EZ LOAD Multi-Purpose Lighter is your reliable go-to for any lighting needs! No lighter is child-proof. There is no substitute for proper adult supervision. Read all warnings before using this lighter. **Based on reloading BIC EZ LOAD up to 10x with BIC Maxi vs. any BIC Pocket Lighters FIND HERE
Surface Cleaner Windex® Fast Shine Foam SC Johnson MRSP: $3.49 Windex® Fast Shine Foam Glass Cleaner offers fast, deep cleaning foam and a satisfying streak-free shine. Windex’s quick clean foam removes 2x more dirt and grime than the leading foaming competitor. Foam gets to work fast which means less time wiping and less foam needed to clean. Twist, shake and spray! No more messing with hard to remove caps and annoying spray nozzles. This ergonomic cap makes cleaning easier by giving you full control. FIND HERE
Pest Control Hot Shot Flying Insect Trap Spectrum Brands MRSP: $6.49 The new Hot Shot Flying Insect Trap attracts, captures, and traps houseflies and fruit flies with 27/4 continuous action. With our hassle-free trap, there's no mess and no plug-in required—just remove the foil and place wherever there are flies in the home. It was designed to be discreet and compact, fitting in with any room decor. Plus, it's safe for pets & kids when used and stored as directed. FIND HERE
Sustainable Kitchen Compost Genie® Compost Genie MRSP: $84.99 Introducing Compost Genie®—the ideal solution for first-time or seasoned composters! Crafted from stainless steel, it's designed for everyday use in modern homes. Its proprietary ventilation and carbon filter enhance odor control, while the aeration system keeps air fresh and minimizes humidity. With a hands-free foot pedal, managing food waste is effortless. Compost Genie’s large capacity accommodates significant amounts of household waste, including vegetable scraps, making it a sustainable choice for eco-friendly living. FIND HERE
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Cat Food SHEBA Gravy Indulgence Mars, Inc. MRSP: $1.18 SHEBA® GRAVY INDULGENCE™ is mouthwatering wet cat food made with extra gravy goodness for added moisture and flavors your cat will adore. Cats love gravy and these gourmet entrees not only indulge your cat’s selective tastes, but also are 100% complete and balanced. Made from high-quality protein sources, they’re free of artificial flavors, grains, corn, or soy. Easy-to-peel twin packs allow you to serve your cat a gourmet serving every time without any messy leftovers. FIND HERE
Cat Care Petivity Smart Litter Box Monitor System Petivity (Powered by Purina) MRSP: $149.99 The Petivity Smart Litter Box Monitor System consists of an app and litter box monitor that captures data about a cat’s weight and litter box behaviors and turns it into actionable insights that help owners proactively care for their cat. The monitor uses artificial intelligence to learn each cat’s unique litter box patterns and can alert you to meaningful changes that may be associated with a health condition requiring veterinary attention. FIND HERE
Dog Treat Supreme Source Savory Jerky Cuts American Pet Nutrition MRSP: $9.99 More than just a delicious, high-protein treat, Supreme Source Jerky Cuts feature gut-healthy organic Super Seaweed to support healthy digestion. Our real meat jerky treats are packed with North American-sourced salmon that your pup will crave again and again. With a rich source of Omega-3 fatty acids, alongside the digestive benefits of Super Seaweed, Supreme Source Jerky Cuts have raised the bar in dog treats. FIND HERE
Dog Food Supreme Source Premium Mix-Ins American Pet Nutrition MRSP: $9.99 Make mealtime the highlight of your dog’s day with Supreme Source Mix-Ins! Perfect for picky eaters, this tasty topper is packed with real salmon, turning ordinary kibble into a crave-worthy feast. Each scoop is loaded with premium ingredients to boost nutrition and spark excitement at every meal. Watch as your dog’s tail wags in anticipation! Choose Supreme Source Salmon Mix-Ins and make every meal an adventure they can’t wait for. FIND HERE
PEt Health NaturVet Advanced Probiotics & Enzymes NaturVet MRSP: $24.99 NaturVet’s Advanced Probiotics & Enzymes line helps ease sensitive stomachs and digestive upsets and promotes optimal digestive health for your dog. Containing a blend of vet-strength PB6 probiotics, prebiotics and natural digestive enzymes, it helps maintain balanced gut flora, improves digestion and supports nutrient absorption. Made in the USA, these vet-formulated supplements come in soft chews, powders, and bite-size, food mix-ins so there's a delivery method to suit every dog's preference. NaturVet Advanced Probiotics & Enzymes are ideal for dogs experiencing digestive upsets, transitioning food, or requiring daily gut health maintenance. FIND HERE
