Virtual learning is out; in-person school is in. The lunch box takes on a new importance for kids—a link to home in a back-to-school like no other
Gear Up
for A Banner
Time for class pictures, renewing and making new friendships and the anticipation of lunch time with snacks packed with care
Frigo® Cheese Heads® Cheese makes the grade as protein-packed nourishment with a side of love. Easy and nutritious solution for lunch and after-school snacking
Say Cheese:
Kids are ready to return to school
Stock Up for Pent-Up Demand
Frigo® Cheese Heads® cheese offers a variety of snacks that are FUN, convenient, tasty and nutritious for every member of the family
Ahead of the Class
Frigo Cheese Heads Brand
Never snack fatigue with Frigo Cheese Heads cheese available in:
A Choice for Every Day of the Week
Frigo Cheese Heads Combo Packs:
Combo Pack Sales Combine for Growth Chart
Combo Packs Volumes Sales % change
There’s going to be a whole lot of chomping, peeling and pairing!
8th year of national Build a Bright Future Contest
Snack Your Way to $10,000
Frigo® Cheese Heads® Cheese: Loved by Tastebuds and Teachers.
Frigo® Cheese Heads® brand has donated
Proud Supporter of Make-A-Wish
®
Cheddar and Beef
V 2020
*Top 2 SKUS in combos
173%
Report Card
2017
2018
2019
2020
2021
Back-to-School Season
Total Back-to-School spending expected to
Eye-opening sales growth year over year based on actual invoiced quantity lbs for Frigo Cheese Heads Combos
2.5%
3.9%
5.1%
6.1%
On the Go Snacking Combos
Portable
on-the-go, smaller snacking sizes are
Prep for the shopping
Plenty of Potential: Natural dairy cheese sales
Demand for convenience and healthy choices drives refrigerated snack sales. Projected to
Moms and caregivers already juggling multiple roles can trust Frigo® Cheese Heads® cheese for easy, good-for-you and delectable solutions
For more information: CheeseHeadsBrightFuture.com
Supported more than
Granted more than
400
Wishes
30
$200,000
Local
Make-A-Wish Events
annually to
Make-A-Wish
RISE 9.4%
Spending to TOP
pre-pandemic levels
HIGH
SURGE
SOARED 18.7%
EXPAND 5.1%
GAGR growth from 2021 to 2028
High-quality cheese
www.frigocheeseheads.com
String Cheese Brand in America
Cheese and Meat Make the perfect snacking pair anywhere, anytime.
The Best Duo Since Lunch and Recess
Everyday Snacking
Smart Snacking
®
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®
Individually wrapped to enjoy together or separately
Twice the Snack in Just One Pack
V 2020
185%
Colby Jack and Turkey
V 2020
V 2020
52%
String and Salami
V 2020
56%
String and Pepperoni
V 2020
9
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Make Sure Your Customers Go Back to School with Frigo Cheese Heads Cheese This Year
®
Promotion runs now through December 19, 2021
More than 13,000 schools participated over the past 7 years
Supported by in-store POS, email campaign, social platforms, digital offer via coupons.com, FrigoCheeseHeads.com/FunTab and digital Banner Ads
Public votes for winning school that receives $10,000 prize 10 runner up schools receive $2,000 prize
on shopping lists
1.National Retail Federation and Prosper Insights and Analytics Annual 2021 Back-to-School/College Survey
2. NRF
3. Packaged Facts U.S. Food Market Outlook 2020: Home Cooking, Grocery Shopping &. Foods Trends in the Age of Coronavirus 4. Refrigerated Snacks Market Forecast to 2028
5. “What’s in Store 2021 IDDBA
6. IRI Saputo Custom Database
7. Cheese Awareness and Usage Study 2020
8. IRI Saputo Custom Database
9. IRI 52-weeks ended 12/2/2020
1
out of
6
Found in
households in America
Made with real milk
Creamy and delicious; stringy and fun
Part of the Saputo Family of Award-Winning Products
Variety of flavors and options to please the whole family
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