With this new design, Treasure Cave Blue and Gorgonzola cheeses will elevate your deli case.
Cheese-loving customers know and love Treasure Cave.
Brand Power
— the highest level of brand trust among competitive sets
voted most appealing based on appearance and veining
Treasure Cave ’s
Blue Cheese Crumbles =
(A&U Study, September 2020)
(Blue Cheese Competitive Benchmark Sensory, The National Food Lab, March 2023)
(IRI pull – IRI MULO L52 Wks 10.22.23)
Most customers shopping for premium cheese expect to find it in the deli/specialty cheese case, not in the dairy aisle — and that’s where they expect Treasure Cave® cheese to be.
expect Blue Cheese and Gorgonzola crumbles/cups to be in the deli/specialty case vs. the dairy aisle.
(Kantar Pack eValuate Screening)
Meet Cheese Customers Where They Shop
expect Blue Cheese and Gorgonzola wedges to be in the deli/specialty case vs. the dairy aisle.
The new research-backed, updated brand design — included across the entire Treasure Cave portfolio — highlights features that make it stand out to shoppers looking for premium cheese products.
New Design = New Opportunities to Reach Customers
A revamped brand logo that leans into the brand’s cave-aged heritage
Information that reveals how and where the brand is crafted
A refreshed color pallete that appeals with elevated, modern colors
Larger windows that allow for better product visibility
Prominent flavor and age claims that entice consumers and deliver on taste expectations
The new design best-resonated with blue cheese consumers and outperformed the competitive set!
Visit www.treasurecavecheese.com
Want to explore how Treasure Cave ’s new premium packaging can lead to premium sales in your specialty cheese case and deli?
73%
1
#
Best Selling SKU in Dollar Sales
66%
81%
highest purchase intent
Our brand story is our heritage — one that began with an American soldier’s love for French cheese during WWI. He returned to the US from France with one mission in mind: to produce the same high-quality, flavorful cheese in America.
The Back Story
He learned the trade and found caves in Faribault, Minnesota with the right temperature and environment to make authentic cave-aged cheese.
In 1936, he became the first Blue Cheese maker in America with his Treasure Cave brand — a name inspired by Robert Louis Stevenson’s novel, “Treasure Island.”
#1 selling Blue Cheese in America!
It quickly became the
(Kantar Pack eValuate Screening)
(Kantar Pack eValuate Screening)
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New Premium Packaging
Born in caves. Today, our cheeses are aged in a state-of-the-art facility in Wisconsin.
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