Uptown Cocktails
The Ready to Drink audience is ready to trade up to handcrafted cocktails. Retailers can capture incremental sales in the RTD category by offering premium, wine-based cocktails.
Uptown Cocktails is part of the success story in an already booming category:
Sophisticated Sips:
RTD Wine
based category sales are up
Source: Nielsen, total US Conv, total combined liquor, total US XAOC, Wine-based cocktail, 52-weeks, ending 1/1/2022.
The category posted a
Uptown Cocktails, in less than
2 years, is the
40%
241%
growth rate
#6
RTD brand in the nation.
Uptown Cocktails fill a gap in the market for customers who want easy, no-mix choices of real libations concocted with natural ingredients. Capture these busy consumers on a quest for a little “me time,” who want to kick back and relax with a refreshing and effortless cocktail.
Attract New Consumers
years of age
35
50
to
male
68%
32%
female
$75,000
Average household incomes exceed
Live in affluent, suburban areas
They shop Grocery stores to stock up
These shoppers are social and like to enjoy cocktails with friends or as a way to unwind after a whirlwind day
Americans are socializing again Uptown Cocktails are the perfect libation for any occasion.
Make Memories; Drive Trips
Source The Wall Street Journal
Group get togethers
Game nights
Pool parties
Just chillin’ at home
Uptown Cocktails are perfectly premixed cocktails minus the hassle of bartending. Crafted for socializing, the sleek and cool vibe is perfect as Americans return to social activities.
Give Them Choices They Deserve
All products are Kosher, Gluten free and with no high fructose corn syrup.
Blue Hawaiian
Pina Colada
Rich coconut, fresh pineapple juice and citrus combine in a playful cocktail that tastes like a tropical getaway.
A smooth, sweet flavor of real cream, pineapple juice and coconut in this premium, premixed pina colada.
Margarita
strawberry
Margarita
Margarita
Mango
All-natural, berry-infused cocktail. Indulge in the fragrant, bold flavor of strawberry and lime.
Beautifully crafted with natural lime and fruit flavors, this bold, fresh cocktail pairs perfectly with warm nights and heavy spices.
Full of zesty citrus flavor and refreshing, crisp tea, this cocktail pairs perfectly with savory, smoky flavors.
Pure cream and rich, chocolate combine to create a smooth, decadent sip perfect for an after-dinner treat.
This crisp, fresh cocktail is packed with real grapefruit juice and natural flavors to serve up the perfect, subtly sweet sip.
Crisp, citrus flavor and sweet, juicy mango combine to make a fresh, bold cocktail.
grapefruit
ruby red
chocolatini
Lemon tea
Uptown Cocktails are available in 1.5 sleek, frosted glass bottles and just launched convenient 750 ML and 2-serving 375 ML PET cans.
Share the Possibilities
Get your share of the booming premium RTD market by going Uptown.
delicious flavor options
6
13.9%
alcohol made with real fruit juices, creams and natural flavors
750 ML bottles
375 ML PET cans
Since launching in 2020, the Woman-Owned® Uptown Cocktails have won numerous awards, including 2021 Product of the Year in the Alcoholic Beverage Category*
Uptown Cocktails are proven to build incremental sales in the RTD segment while also filling a need for more sophisticated RTD assortments.
Upsell with
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* Survey of 40,000 people by Kantar Winner of Alcoholic Beverage Category
