PG 2024 Grocery Tech Trends Study-PREGATE Retailer, Technology, Trends, In-Store Experience, Demographics, Pain Points, Consumer Attitudes, Checkout, Online Shopping, Obstacles, Survey, Growth Drivers, Implementation, Investment

BY JENNY McTAGGART

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PG’s second annual “Grocery Tech Trends Study” stresses that retailers must find the right balance between tech and the human element as they roll out new solutions to woo shoppers.

Equation

HUMAN

The

STUDY HIGHLIGHTS

As consumers increasingly rely on the latest tech to improve their shopping experience, they’re still looking for a human element as they navigate the aisles. That’s one of the major findings in Progressive Grocer’s latest Grocery Tech Trends Study. To be sure, trends such as smart carts, electronic shelf labels and frictionless checkout are all gaining ground in-store, while online ordering continues to grow. Yet plenty of shoppers report frustrations with their experiences, especially when a product is out of stock or they can’t find help to resolve issues.

Grocery Tech Trends Study

66% of retailers expect to increase tech spending in next 12-18 months.

72% of shoppers generally enjoy the in-store shopping experience.

52% of shoppers now use online shopping with delivery regularly or occasionally.

71% of retailers feel confident that their company is well positioned to succeed in the digital future of grocery.

77% of shoppers say they’re open to trying new grocery tech.