Flipz from pladis sparks impressive growth.
C-Store Snack Growth Takes Center stage
the Numbers:
The Irresistible Allure of Snacks
C-stores are increasingly becoming even bigger destinations for shoppers searching for a tasty snack.
Flipz—the delight from pladis, known for favorites like Godiva and Turtles —produces sales gains outpacing overall category averages.
pladis is boosting its marketing spend by 30%, releasing craveable new products and sparking impulse sales with compelling displays to keep the momentum going.
Flavor Fusion Shoppers Will For
Hot off the Press:
Introducing Flipz
Peanut Butter Flavored
Fudge Covered Pretzels.
When peanut butter meets pretzel, retailers win incremental sales.
Delivery services like and
are redefining the
C-store landscape offering the ultimate in convenience. Snacks are among the top items ordered from convenience stores via delivery services.
Snacking occasions are driven by many levers—hunger, a mood-boost, or as a reward. Well-placed, compelling off-shelf displays inspire purchase and new product discovery. pladis offers a menu of displays to capture shoppers in the aisle.
As one of the world's leading snacking companies, pladis Global is committed to the C-store channel.
Learn how pladis can help you gain a larger share of the growing snack business here.
Delights Delivered
Happiness in Every Bite
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SWEET
SALTY
CRUNCHY
yum
$
$172.2 million
up 21%
rose 8%
Flipz sales are up 21%
Category sales rose 8%
FLIP
FUDGE
PEANUT
BUTTER
A Pairing with Potential
Peanut butter is
more new households year-over-year, capping off consistent increases in household penetration over the past 3 years
of peanut butter shoppers are increasing consumption
Flipz pretzels are the
pretzel and chocolate-covered salty snack brand, growing 17%
#1 enrobed
50% PLUS
GAINING 35%
THE PAYOFF:
Pairing the flavors together presents endless opportunities to entice new consumers and add-on sales.
There is the potential to add 17.8 million households and $172.2 million in sales from new customers for peanut butter-flavored sweet snacks.
Sweet Repeat: New Flipz Peanut Butter Flavored Fudge Covered Pretzels leverage consumers' loyalty to peanut butter and Flipz.
13.7% of peanut butter buyers also purchase Flipz.
Little cannibalization: Consumers
increase purchases rather than replace when selecting peanut butter flavored sweet snacks.
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pladis is nearly doubling its investment in delivery services
to help convenience stores remain competitive while building add-on sales.
SPOTLIGHTING SNACKS
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Hot off the Press:
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Sources: 1. Circana 52-weeks ended 12.03.23; 2. Circana 52-weeks ended 12.03.23; 3. Circana 52 Weeks Ending 07.16.23 Total US & Numerator Insights, Lapsed, Repeat, New – Peanut Butter Sweet Snacks; 52 Weeks Ending 7.02.2023, 4. Circana 52 weeks ending 12.03.23; 5. Circana 52 weeks ending 12.03.23; 6. Numerator, 2023; 7. Numerator, 2023.
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