Flipz
Fueled by Fame
STAR POWER
MEETS
SNACK POWER
GROW YOUR SNACK SALES
BITE-SIZED
WINS
The Power of Snacking in Today’s Convenience Market
Convenience store shoppers have diverse snacking needs—whether grabbing a quick bite, indulging in a treat, or replacing a meal on the go.
Over 42% of convenience store customers purchased a salty snack or candy
in a c-store in the past month.
Salty snacks were the number one shopped
food item
at a c-store.
New flavors and strategic campaigns drive excitement and sales.
pladis has a playbook packed with high-impact marketing, meaningful partnerships, exceptional store execution
and must-have new products,
to bring more shoppers to
c-store aisles.
1
2
Momentum Builds as Buzz Grows for
Flipz, the leader in chocolate-covered pretzels, is introducing its latest flavorful product: Flipz Blueberry Donut.
Already gaining traction at 7-Eleven, this sweet-and-salty treat blends blueberry, fried dough flavors, and Flipz’s signature crunch — and is rolling out nationwide.
Flipz Blueberry Donut serves consumer cravings:
Flipz is a staple at gatherings—from sports watch parties to movie nights. This tasty snack is set to win over even more fans.
Delivers on consumers’ quest for bold, unique flavors.
Drives new trial and repeat purchases for retailers.
Attracts valuable shoppers to drive incremental sales.1
From Barkley to Breland,
Flipz is in front of your customers.
Ahead of Super Bowl 59, Eagles star Saquon Barkley flipped for Flipz to a song written and performed by Grammy-nominated country star Breland. Called the Flipz Anthem, the tune ties together the link between the salty and sweet snack with sporting and entertaining occasions.
pladis will continue its marketing support of sports events, like The Super Bowl, to build brand awareness and deliver shoppers to c-stores.
The proof is in the results:
People are taking notice:
The campaign behind Flipz generated
that translate into retailers’ sales.
Sha’Carri Richardson—the world’s fastest woman—is embracing the power of slowing down, with Turtles.
Flipz’s dollar and unit sales in convenience stores are rising, and both are up 9% compared to a year ago.2
Milk Chocolate 5-ounce and White Fudge sales rose 16% and 13% in dollars, respectively.3
TURTLES IS READY TO BREAK OUT OF ITS SHELL
93%
of Millennials and Gen Z say they live a hectic lifestyle with little time to relax.4
Fountain Drinks Meet Flipz for
Some combos are classics:
Burgers & fries
Cookies & milk and now
Flipz & fountain drinks
It’s time to Flipz the snack promotion script.
Flipz & Sipz is a fresh way to highlight the perfect pairing of Flipz and soft drinks. With this promotion, shoppers who purchase a bag of Flipz receive a free medium soft drink—boosting both snack and beverage sales.
Sources: 1. Numerator, 2. Circana for the 52-weeks ended 2/23/25. 3. Circana for the 52-weeks ended 2/23/25. 4. Turtles Research. 5. Turtles Research. 6. Suzy Survey. 7. Suzy Survey. 9. IRI/Circana 2019-2024. 10. Circana Chocologic Consumer Attitudes and Perceptions. 11. Suzy Survey.
Millennials and Gen Z Are Craving Calm—Turtles Offers a Tasty Way to Pause
GET BOTH ON YOUR SHELF! learn more here.
It’s a slam dunk:
Flipz already
over-indexes in baskets with beverages—
51% vs. 45%.
Soda is the #1 beverage choice alongside Flipz.
Convenience retailers can tap into this natural synergy with a strategic, customizable promotion. pladis provides pre-store and in-store support, helping retailers maximize impact and drive incremental sales.
LEARN MORE HERE
TWO SNACK FAVORITES
High-profile partnerships
and bold innovation
drive growth, foot traffic, and strong returns for retailers.
As the face of "It’s Slow Good,"
Turtles’ bold new campaign,
she’s bringing an authentic voice
to a new era for the heritage brand
to help connect a culture obsessed with speed and hustle to the joys
of living in the moment.
Growing up, Turtles was always a treat—something we celebrated with. Every time I have Turtles, it takes me back, keeps me grounded and reminds me to slow down and celebrate wins, both big and small.”
— Sha’Carri Richardson
“
83%
feel happier, calmer, or more present when they do take time to slow down.5
Turtles – with layers of decadent chocolate, creamy caramel and crunchy pecans – can’t be eaten fast. Each bite is a delicious reminder to pause and enjoy.
Retailers can turn moments into momentum with Turtles—a brand leveraging its 100+ years of experience for today’s consumer.
56% dollar growth over last 5 years (2019-2024).10
5 year growth
Our 3pc bar is #5 in dollar velocity among 1-2oz bars with > 20 avg weekly ACV for 2024.9
The Sweet Spot of Indulgence & Value
A favorite indulgence, chocolate is enjoyed by 9 out of 10 consumers at least once a week.10
Turtles has the recipe for growth.
With over a century of tradition, Turtles combines quality ingredients, rich taste, and an irresistible slow-gooey bite—
so you can indulge in the present.
Turtles’ biggest campaign in years is poised to accelerate this growth even further.
pladis is going big to bring Turtles to a new generation with a major marketing push:
Celebrity partnership
Online video, connected TV, digital
Times Square Billboard
Paid social and influencer campaigns;
organic social
Eye-catching in-store displays
Coupons and rewards
Retail media
It's
slooooooow
good
TURTLES
FLIPZ & TURTLES
Don't miss out on the momentum as pladis teams star power with snack power.
®
The true, one and only, Turtle Nut Cluster since 1916.
77% consider it a premium product.11
A broad portfolio to fit c-store needs with bags, bars, boxes and seasonal options.
56%
dollar growth over last 5 years9
Unit growth ranking
#10
in unit growth among top 30 brands7
Dollar Velocity ranking
#5
in dollar velocity (3 pc bar)6
