The Value Proposition:
The
1
Product of the Year (POY) is the largest GLOBALLY RECOGNIZED consumer-voted award for product innovation where 4,000 Canadian consumers cast a vote for their favorite new products. It was created to champion new product innovation and give shoppers a shortcut to the hottest new products on the market. It’s not only an internationally recognized award but a proven ROI tool, too.
Both shoppers and retailers know what Product of the Year stands for — which means it can build awareness of your new products and elevate your entire brand. You’ll increase sales. Expand distribution. Oh, and it pays for itself. Please read on.
Why Enter?
of shoppers overall agree they would be more likely to purchase or learn more about a new product if it was endorsed by the Product of the Year logo.
It is so great to receive this consumer validated award on Tetley Super Teas, which we can showcase on all our consumer communication from our packaging and in-store display to our consumer advertising. We believe this award is a powerful differentiator for consumers when deciding between different products.
Tetley Super Teas, 2021 Product of the Year Canada Tea category winner
“
”
Now take a minute to review the “why” of POY!
The benefits of garnering a Product of the Year Award extend to consumers, retailers and CPG companies alike.
Winners have reaped benefits from POY in many ways over the past 3 decades. Here are the unbeatable benefits all Product of the Year winners receive — guaranteed.
What are the benefits?
It pays for itself.
Winning brands are included in a POY-
executed plan that
delivers expansive,
ongoing national
media coverage.
The Core Benefit:
A two-year licensing agreement granting unlimited usage of the POY seal on all marketing materials — a perk with a proven track record of lifting sales and distribution growth.
For the 2025 awards, entries are accepted from products launched between January 1, 2023 - October 31, 2024. Products must demonstrate meaningful consumer innovation in one of the following areas: function, design, packaging, ingredients.
What products qualify?
Select the category below to explore past winners:
Home
Baby Products
Beauty
Personal care & wellness
Food & Bev
OTC
EARLY BIRD DEADLINE: JUNE 30, 2024
WHEN is the DEADLINE?
What is it?
#
2
#
78%
Sources:
1 Kantar
2 2022 Product of the Year PR Stats
1
3
#
4
#
5
#
enter now!
productoftheyear.ca
of Product
5 W'S
Year
OF the
enter
enter
Build consumer trust just by using our logo:
Placement in a national broadcast and digital consumer campaign
2
ALL FINALISTS WILL receive a robust analysis of 7 innovation performance metrics from the independent consumer survey conducted by Kantar.
back to top
2024 Winners
“Winners have found myriad ways to benefit from POY over the past 37 years.”
—Andrea Phills, CEO, Product of the Year
—Director of Marketing, Tata Consumer Products
Pets
CONTACT Andrea Phills FOR MORE INFO
Placements in national trade media outlets
Social media and influencer campaigns
Product giveaways... and more.
Watch Videos
LEARN MORE
Don't miss your chance to experience all the excitement being a POY winner brings!
Sustainable Products
Technology
Private label
Delivery Services
Financial Services
Does your product fall under one of these categories or a potential new category?
Enter your innovation today!
Cavendish All-Day Breakfast Mini Quick Cook Hash Brown Patties, 2023 Product of the Year Breakfast Foods Category Winner
—Director of Marketing, Cavendish
It is a really proud moment because our product was voted on by Canadian Consumers and has delivered on what we aim to do, which is trying to make Canadians’ lives easier. Trying to make it easier in the kitchen, trying to make it easier to have a quick snack, and trying to deliver on taste in a quick and easy way. Consumers have told us that’s what they want, and this win has really validated that. It’s a proud moment for us, and we are honoured to carry the Product of the Year Award.
“
”
Country Harvest Everything Bread, 2023 Product of the Year Bread Category Winner
—Brand Manager, Country Harvest at Wonderbrands
We are thrilled to be the Bread category winner for Product of the Year 2023 and for us it is a tribute to our brand being an innovator and coming out with tasty innovations that our consumers love.
“
”
TEMPUR-Align Mattress, 2023 Product of the Year Mattress Category Winner
—Brand Manager, Tempur-Pedic at Tempur Sealy Canada
Our brand is dedicated to innovation and because Product of the Year is voted based on innovative products; I feel this is the perfect match between the two brands to come together and really support our innovations and help shoppers recognize how amazing this product is.
“
”
—Senior Assistant Brand Manager, Dove Hair Unilever Canada
We’re honoured to receive the 2022 Product of the Year Award in the hair care category. We’re thrilled Dove Hair Therapy Breakage Remedy has won the hearts of our consumers and this award is a true testament to Dove’s commitment to impactful innovation.
“
”
Dove Hair Therapy Breakage Remedy range, 2022 Product of the Year Canada Hair Care category winner
Watch Video
Save $1,000 off the finalist fee
Entry Deadline: September 30, 2024
—Vice President Marketing, Bel Group Canada
We are honoured that Boursin Minis, The Laughing Cow Mix, and Boursin Dairy-Free have respectively been awarded the 2022 Product of the Year Award. It’s important for us to keep innovating by offering products that satisfy the needs of every Canadian, be it through a practical format for busy, on-the-go consumers, or an unexpected flavour experience for our most adventurous snackers, and though dairy plays a significant part of Bel’s history, we want to be agents of change by producing quality plant-based alternatives, like Boursin Dairy-Free, that are just as tasty as our original puck.
“
”
Boursin Minis Garlic & Fine Herbs, Boursin Dairy Free and The Laughing Cow® Mix Chickpea with Herbs, 2022 Product of the Year Award Winners
—Senior Brand Manager – NIVEA Face Care, Beiersdorf Canada Inc.
We are super proud to be the Skin Care Category winner for Product of the Year 2024. This is an incredible honour. For us, this shows the credibility of NIVEA in skincare and our expertise as well. Nivea is the World’s #1 skincare brand and this is the continuity in Canada; to make our brand well-known and to make our franchise Q10 known as well.
“
”
NIVEA Q10 Anti-Wrinkle Specialist™ Targeted Wrinkle Filler, 2024 Product of the Year Skin Care Category Winner
—Associate Brand Manager, General Mills Canada
For me, this was the first product launch I ever worked on in my career, it was super big milestone personally but I had such a great team to work on it with, there was just so much hard work and love that went into this launch and I’m just so happy that consumers thought that too, it’s honestly just so rewarding and I’m really glad they love it because that was the goal.
“
”
Reese’s Puffs Minis, 2024 Product of the Year Cereal Category Winner
Calling All
Now is Your Chance to Become a
2025 Product of the Year Award Winner
ENTER TODAY
Innovators
CPG Product
Watch Video
enter
Over 4 Million Impressions Winners PR Campaign
