With many convenience retailers reporting declines in foot traffic this year, it has become more important than ever for operators to get the most out of the customers already on their lots. Read on for an in-depth perspective on how to maximize marketing along the customer journey, including an exclusive interview with two senior executives from The Imagine Group, a visual communications agency that partners with many of the biggest consumer brands in the business.
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With many convenience retailers reporting declines in foot traffic this year, it has become more important than ever for operators to get the most out of the customers already on their lots. Read on for an in-depth perspective on how to maximize marketing along the customer journey, including an exclusive interview with two senior executives from The Imagine Group, a visual communications agency that partners with many of the biggest consumer brands in the business.
Maximize Marketing Along the Customer Journey
by Linda Lisanti
It’s imperative that c-store retailers get the most out of the customers on their lots
Maximize Marketing Along the Customer Journey
by Linda Lisanti
It’s imperative that c-store retailers get the most out of the customers on their lots