The largest consumer-voted award for product innovation
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Established over 30 years ago in France, Product of the Year currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. In the US, the Product of the Year seal is backed by the votes of 40,000 consumers, serving as a shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase product trial, awareness, distribution and sales.
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2021
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One-on-one with Product of the Year CEO Mike Nolan
As Product of the Year USA prepared to unveil its 2021 honorees, Mike Nolan, CEO of Product of the Year, sat down with Joe Territo, executive vice president of content for EnsembleIQ, to discuss how the honorees are selected, how they reflect shopper needs and lifestyles, and what it’s like to have a bird’s eye view of product innovation around the globe.
Why Innovation Matters:
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Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study conducted by Kantar.
‘There’s just nothing more meaningful than a recommendation from a fellow shopper to help you find the best, most innovative new products on the shelves.’ – Mike Nolan, Product of the Year
Joe Territo: Hello everyone! I’m Joe Territo, executive vice president of content for EnsembleIQ. We are the leading provider of business intelligence for grocery, drug, convenience and product marketing professionals. Our platforms include Progressive Grocer, Convenience Store News, Drug Store News, and Path to Purchase IQ–among many others. Today I’m very pleased to be interviewing Mike Nolan, CEO of Product of the Year, about the 41 consumer products that Product of the Year USA has recognized as the most innovative in their categories for 2021. Thank you for joining us today, Mike! Mike Nolan: You’re welcome. It’s a pleasure to be here. Joe Territo: Now, I know Product of the Year is not a contest–that it’s a research-rooted, broad consumer panel evaluation of many consumer products, to identify the most truly innovative offerings in each of your categories. Can you tell our audience more about how Product of the Year has worked with the global research company Kantar to rigorously evaluate which consumer products are your 2021 U.S. standouts? Mike Nolan: Research is at the heart of everything we do. We see ourselves almost as an America’s Got Talent for supermarket products. Kantar independently finds those 40,000 individuals coast-to-coast, and they vote on the products entered into the awards--using criteria such as innovation, recommendation and satisfaction. And there’s just nothing more meaningful than a recommendation from a fellow shopper to help you find the best, most innovative new products on the shelves. It’s that relatively simple independent process that allows Product of the Year to flourish in 40 countries around the world. But most crucially, it allows manufacturers, retailers and so importantly the shoppers to trust us. Joe Territo: I see Mike that many of your 2021 U.S. honorees exemplify larger industry trends. Perhaps it’s no coincidence that in this age of, shall I say, heightened sanitation–the products you are honoring include a sanitizing spray, and hygienic laundry pods. As use of cannabis and its derivatives becomes more prevalent, your honorees include three CBD products. You’ve also selected a host of beauty, personal care, wellness, food, and pet care products in an era when most of us are spending much more time at home. Can you tell us about how the 2021 Product of the Year honorees in the United States reflect the needs of how we’re living today? Mike Nolan: One of the great strengths of Product of the Year is that we react to the market every year. The manufacturers put forward the products, and so we reflect the trends really quickly, and we’re always stunned how fast those trends emerge. So, obviously right now, everybody is struggling through this horrific pandemic. The first thing to note is how we saw manufacturers stepping up, just like you mentioned there, trying to do their small part to provide shoppers with what they wanted, and needed. We saw that people do definitely still want new, original products–perhaps even more so now that they’re stuck at home. So we’re excited with people like Schwarzkopf and Remington producing new home care hair-looking-after kits, more sophisticated oral care in the home from Crest, and from Colgate. But other longer-term trends were also reflected. Free-from and sustainability–they just aren’t going anywhere as trends, nor should they. Across not just the most obvious areas, such as laundry–where we had all free-from and clear–but also Mucinex, which is children’s free-from cold care, in the health sector. What’s interesting is even in this awful pandemic, 70 percent of people still want and pay more for new and original products. Joe Territo: Your point about consistency in trends from year-to-year makes sense to me, as I attended last year’s awards event, and I did notice some consistency between who was honored last year and who was honored this year relevant to what’s happening in the marketplace. Now, Product of the Year is not just in the U.S. You are an international operation performing consumer research and selecting new annual honorees in countries around the globe. It must be fascinating to have a global view of product innovation trends, consumer responses, and how they vary from one country to another. Could you please tell us what trends you are seeing globally, and which of them are most important for the North American product marketers and retailers in our audience to have on their radar? Mike Nolan: I guess what I find fascinating in a global sense is how much is similar rather than now much is different. Families all still want to have healthy, well-fed kids who have clean clothes to go to school in. That’s the same from Mumbai to New York. It’s why one of the great staples of CPG advertising is the clean white shirt on your way to school. And that unites everybody around the world. So that insight is global, but it’s necessarily delivered in a local way. For example, there’s a huge trend we see in authenticity, especially in food and drink. Back to the old, back to the local, but delivered in a modern setting. What I mean by that is people increasingly celebrating and embracing the real, but looking for it on a local level. So, all over the world, people are looking for real Greek yogurt, for real Indian curry flavors and recipes–but they want them delivered locally. And also I think something which is being picked up all around the globe, and I would suggest is inexorable, really, is the rise of private-label. And the pandemic has only just increased that, all around the world. And this is moving beyond private-label just for food and drink. This is moving private-label into the aisles of every single supermarket around the country. So, there’s a couple of trends there that we see globally coming out, but that we think are hugely relevant in the North American Market as well. Joe Territo: Yeah, we’re very aware here at EnsembleIQ of the rise of private-label and the growing sophistication of the private-label marketplace through our publication Store Brands. Mike this has all been very informative. It’s always a pleasure to talk to you, and Product of the Year, and it’s always enlightening. We greatly appreciate your insights, and congratulations on identifying new and exciting products that no doubt will inspire, as I mentioned, the product marketers in our audience, and draw interest from the retailers we serve most especially. We’re looking forward to more to come, as later this year you’ll make the turn into fielding entries for your 2022 program, and you’re probably already thinking ahead to that. So, thanks for your time today–we greatly appreciate it. Mike Nolan: You’re welcome. Thank you.
As Product of the Year USA prepared to unveil its 2021 honorees, Mike Nolan, CEO of Product of the Year, sat down with Joe Territo, executive vice president of content for EnsembleIQ, to discuss how the honorees are selected, how they reflect shopper needs and lifestyles, and what it’s like to have a bird’s eye view of product innovation around the globe. Here’s the Q and A.
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Bounce Pet Hair and Lint Guard Mega Dryer Sheets
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Dawn Powerwash Dish Spray
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Dawn Powerwash™ Dish Spray allows you to clean as you cook to stay ahead of the mess. The spray-activated suds eliminate the need for soaking by clinging to food soils and loosening caked-on messes, leaving dishes clean with a simple spray, wipe, and rinse. Available in three scents, featuring a reusable sprayer and easy-to-swap refill bottles, Powerwash makes doing dishes that much easier, while saving time, money, and minimizing waste!
Give your furry friends a hug and put a leash on excess pet hair with Bounce Pet Hair and Lint Guard Mega Sheets! One Bounce Mega Sheet repels pet hair from your clothes and has 3x more hair and lint fighting ingredients than the leading dryer sheet*. Thanks to Bounce Pet Hair and Lint Guard Mega Sheets, you can love your pet without wearing them and lint roll less. *based on Nielsen category sales data
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all® free clear Pure
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Rain-X Glass Water-Repellent
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Microban 24 Sanitizing Spray
Microban 24 Sanitizing Spray kills 99.9% of bacteria and continues working throughout the day to provide long-lasting protection for surfaces in your home.* This 3-in-1 cleaner sanitizes for 24 hours* disinfects and eliminates odors. It is also approved to initially kill the virus that causes COVID-19**. It can be used on a variety of hard, non-food-contact surfaces such as doorknobs, light switches and stair railings. It can also be used on soft surfaces such as couches, backpacks and coats.
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3M™ CLAW Drywall Picture Hanger
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Snuggle® SuperCare™ Scent Booster
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Downy® Intense Scent + Freshness, Spring Rush
A scent lovers dream, Downy Intense Scent + Freshness Scent-Boosting Liquid Fabric Softener protects clothes from stretching, fading, and fuzz. Specially formulated to bring the “WOW,” this fabric enhancer delivers the can’t-miss freshness and long- lasting euphoric fragrance you love. Every sniff of Spring Rush brings you a fresh spring-scented boost that keeps going.
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Tide Hygienic Clean Heavy Duty 10X Power PODS®
Designed to clean fabrics down to the microscopic level, Tide Hygienic Clean Heavy Duty 10X Power PODS removes both visible and invisible dirt from your garments. Containing 10 concentrated cleaning actives, Tide Hygienic Clean Heavy Duty is not only the #1 Stain and Odor Fighter detergent*, it also gets between fibers to clean hidden dirt you didn’t even know was there. Available in Tide’s beloved Original scent that infuses your laundry with floral and vibrant notes. *among liquid laundry pacs
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H2O e3 Natural Cleaning System
The H2O e3 Cleaning System is the multi-purpose super sanitiser that creates an endless supply of independently lab tested cleaning solution, proven to kill 99.9% of germs, bacteria & viruses (including E.coli, Salmonella, H1N1 Influenza & Coronavirus). Using salt, tap water & electricity the H2O e3 creates a powerful solution called S-Water. As effective as bleach but safe around pets and children, S-Water saves money, is eco-safe and perfect for use everywhere around the home.
Thane Direct, Inc MSRP: $99.99
Carbona Pro Care Oxy Powered Outdoor Cleaner
Carbona® Pro Care Oxy Powered Outdoor Cleaner is the first outdoor cleaner with a built-in brush applicator engineered to spot clean several outdoor living surfaces, including: outdoor rugs, patio furniture, and decks. The oxy powered formula with active foam™ technology and innovative 2 in 1 stain removal system treat stains caused by mold, mildew, algae, dirt, and grime. The product is ready-to-use, chlorine bleach free, and can safely be used around plants, grass, and pets.
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Hefty ECOSAVE™
Hefty ECOSAVE™ tableware is 100% compostable and 100% Hefty® strong. The Hefty ECOSAVE™ line includes plates, bowls, platters and compartment trays that are made from bagasse, a by-product of sugar cane. The line also includes cutlery, straws and hot cups – all made from plant based materials.
Reynolds Consumer Products MSRP: $3.29
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2021 Product of the year:
dish care
dryer sheet
green laundry
car care
Hard Surface Cleaning
Home improvement
Laundry Enhancer
Liquid Fabric Conditioner
Laundry PACS
Natural Cleaning System
outdoor Cleaning
Tableware
Tide Hygienic Clean Free & Gentle Liquid Heavy Duty
Designed to give your fabrics a gentle, hypoallergenic clean at the microscopic level, Tide Hygienic Clean Heavy Duty 10X Free liquid laundry detergent removes both visible and invisible dirt from your garments while remaining kind to your skin, giving you a clean you can trust. Containing 10 concentrated cleaning actives, Tide Hygienic Clean Heavy Duty 10X Free is not only clinically tested to be gentle on sensitive skin, but it also gets between fibers to clean hidden dirt you didn’t even know was there.
Liquid Laundry
cbd
Gummies are one of the most popular ways to take CBD, and at cbdMD we’ve kept tweaking the formula to pack more CBD into every bite. Our most powerful CBD gummies contain 50 mg of CBD per piece, or 1500 mg per 30-count bottle, with the same delicious mix of fruit flavors as our other gummies. And it’s not just CBD – our Superior Broad Spectrum formula also includes other cannabinoids and terpenes for maximum benefits, but with undetectable levels of THC.
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cbdMD CBD GUMMIES
Medterra Pain Cream + CBD
Medterra’s Pain Cream combines some of the most advanced natural ingredients with efficacious amounts of Menthol and Arnica. In both 500mg and 1,000mg concentrations, Medterra’s Pain Cream contains significant amounts of Medterra’s renowned Hemp. In addition, this powerful blend has been carefully formulated with soothing natural ingredients like peppermint oil, jojoba oil, and aloe. Free of plasticizers, artificial preservatives, and synthetic ingredients, Medterra’s Pain Cream will provide you powerful results without any concern.
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Paw CBD treats offer a convenient, crunchy way to serve up Superior Broad Spectrum formula CBD extracts. Dogs go nuts for the peanut butter flavor and you’ll feel good giving them a tasty treat made with hemp that’s THC-free* and ISO-certified lab tested for safety. Not all CBD pet products are created equal, and Paw CBD goes beyond the trend with wholesome ingredients and veterinarian-formulated options you can trust – and your pets will love!
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Paw CBD 300 mg Peanut-Butter Hard Chews
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CBD Personal Care
CBD Pet
beauty
With Color Boost from Schwarzkopf, our 1st customizable, color-vibrancy booster, you can boost or tone your hair color in a pinch! Just incorporate Color Boost into your favorite conditioner in-between full colorations to achieve show-stopping color. Customize your color intensity with 1-5 drops. Color Boost is free from ammonia, peroxide and alcohol.
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Schwarzkopf Color Boost
Remington® Pro 1" Multi-Styler with Twist & Curl Technology
STRAIGHTEN OR CURL IN ONE STEP with the Remington® Pro 1" Multi-Styler with Twist & Curl Technology. The unique Twisted Plates & round design guides and cools hair to set lasting curls, waves or straight styles. This combined with a Heat Control Sensor that protects color treated hair from damage leaves hair with long lasting results and color.
Spectrum Brands MSRP: $37.99
Hair color
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Mucinex® Children’s FreeFrom™ is a line of powerful multi-symptom relievers that parents can trust to do the job safely and effectively, day or night. These special formulas offer parents relief for their children’s cold and flu symptoms. They contain no unwanted additives: that means no alcohol, no sugar, no high fructose corn syrup, and no artificial colors or dyes.
RB Health MSRP: $13.99 / $22.96 (Combo pack)
Mucinex Children's FreeFrom
hum by Colgate® Smart Rechargeable Electric Toothbrush
The hum by Colgate range of Smart Toothbrushes with Bluetooth connectivity guide you to brush better by tracking the frequency, duration, and coverage of your individual brushing style to help you target spots that need extra love. With a brush that knows you and an app that shows you, hum makes seriously good oral care something to smile about with fun activities and challenges that help you improve your brushing, while earning points toward rewards.
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"Give your dry eyes a boost of hydration. New SYSTANE® HYDRATION PF lubricant eye drops help restore moisture to dry eyes with the soothing relief of HydroBoost Technology. Whether your eyes feel dry and irritated from extensive digital screen time, or from natural changes associated with aging, SYSTANE® HYDRATION PF can provide real relief. Available in 30 count single use vials."
Alcon Laboratories, Inc. MSRP: $16.99
Systane Hydration PF
Lotrimin Daily Prevention
From the #1 Antifungal OTC Brand comes Lotrimin Daily Prevention, your daily solution to fight foot odor, keep your feet dry, and prevent most athlete’s foot. So, before your next shift, workout, or long day on your feet, use Lotrimin Daily Prevention so you can conquer every day with confidence!
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Claritin® Cool Mint Chewables is the only allergy product with relief of your worst symptoms plus an immediate blast of cooling flavor sensation you can feel in your throat. Made with CoolFusion™ technology, a unique blend of cooling flavor ingredients including menthol, in a convenient chewable form – no water needed for on-the-go convenience! Claritin® provides relief of symptoms that can be triggered by over 200 different indoor & outdoor allergens.* From the #1 Doctor recommended Non-Drowsy Oral Allergy OTC Brand.
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Claritin Cool Mint Chewables
The makers of Aleve® introduce our latest advancement with a topical pain reliever – AleveX™. AleveX provides Fast, Powerful, and Long-Lasting topical pain relief. With AleveX, we’ve designed a unique blend to deliver a combination of powerful pain-fighting ingredients for a nearly instant cooling sensation that won’t just wear off quickly. AleveX works hard like you do! Experience a variety of forms, including our mess-free Massaging Stainless Steel Roll-On. Aleve it…and see what’s possible. Use as directed. Contains Menthol and Camphor.
Bayer Consumer Health MSRP: $11.94
AleveX
Crest Whitening Emulsions with Wand Applicator
From the brand that invented the at-home teeth whitening category comes Crest’s first-ever leave-on teeth whitening treatment nearly 20 years in the making. Unlike toothpastes and paint-on gels which wash away quickly, Crest Whitening Emulsions features 5X more active peroxide droplets to deliver 100% whiter teeth with virtually no sensitivity. It is enamel-safe and stays on your teeth 10X longer, with no need to rinse or brush off. Just apply & go for whiter teeth!
P&G MSRP: $60.00
Patchology Little Helpers
Meet our melt-in-your-mouth Sleep Little Helper® Supplement Strip. Think breath strip, but with a dreamy Honey Lavender flavor and 5mg of Melatonin to help lull you gently to sleep. No need for pills, powders and potions, these 0-calorie strips are purse and travel friendly AND require no water. Need to [dis]solve more problems? Our Energy and Calm Little Helper® Supplement Strips will step in when your energy and stress levels need a little help.
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Americans throw away one billion plastic toothbrushes every year - that’s equal to more than 15 billion plastic straws. Colgate Keep is a new kind of manual toothbrush that is designed to create less plastic waste, with an aluminum handle that lasts a lifetime. When it’s time to replace your toothbrush, you keep the aluminum handle and just replace the head, which means you’re throwing away 80% less plastic. New Colgate Keep toothbrush. Designed for keeps.
Colgate-Palmolive MSRP: $9.99
Colgate® Keep Replaceable Head Manual Toothbrush
Children's Wellness
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EYe Care
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Health & Wellness
Oral care
Oral Hygiene
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Available June 2021
ALDI-exclusive Friendly Farms Almondmilk Coffee Creamer
ALDI-exclusive Aunt Maple's Protein Pancake Mix
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ALDI-exclusive Aunt Maple's Protein Pancake Mix is a good source of protein with 14 grams per serving. Available in Original and Oat varieties.
ALDI-exclusive Friendly Farms Almondmilk Coffee Creamers are a great dairy-free alternative to enjoy with your morning coffee. Available in Vanilla or Caramel varieties, add a splash of your favorite flavor to your mug.
ALDI Inc. MSRP: $2.29
ALDI Inc. MSRP: $2.99
ALDI-exclusive Stonemill Everything Bagel Seasoning
ALDI-exclusive Stonemill Everything Bagel Seasoning adds the perfect extra seasoning to any dish. Try it on eggs, avocado toast or even your next grilled cheese!
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ALDI-exclusive Emporium Selection 1,000 Day Gouda & 4 Year Cheddar
Emporium Selection 1,000 Day Gouda is aged for 1,000 Days while in the care of a master cheesemaker, the 4 Year Cheddar is aged for four years for a sharp cheddar flavor.
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ALDI-exclusive Simply Nature Bean Chips
ALDI-exclusive Simply Nature Bean Chips are gluten free chips that are high in fiber and made from whole beans and rice. Each serving has 5 grams of plant based protein.
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Del Monte® Veggieful Pocket Pies
Veggieful™ Pocket Pies are pocket sandwiches that provide a delicious and unexpected way to eat vegetables. Baked to perfection in a golden cauliflower crust, Veggieful™ Pocket Pies are filled with nutritious vegetables and real cheese and offer a variety of plant-based proteins. Convenient and better-for-you, they are so easy to enjoy – just heat and eat. These wholesome, meatless snacks come in 4 exciting flavors: Spinach Artichoke Parmesan, Plant-Based Philly Cheesesteak, Broccoli Potato Cheddar, and Rosemary Garlic Plant-Based Chicken.
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Del Monte Deluxe Gold Pineapple
Del Monte® Deluxe Gold is our highest quality variety if pineapple that has been perfected for years to be extra sweet and bursting with delicious flavor. With no added sugar and naturally twice the Vitamin C as regular canned pineapple, it is perfect right out of the can, or for use in recipes. When you want the taste of fresh pineapple, grab Del Monte Deluxe Gold! Available in three delicious varieties: Slices, Tidbits, and Chunks.
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Keebler Chips Deluxe Original
Ernie and the Elves added more love and more magic to Keebler’s Chips Deluxe Original Chocolate Chip Cookies by renovating the recipe through the inclusion of more real – and high quality– ingredients. Each cookie now contains even more real chocolate, natural vanilla, and a touch of Keebler's Elfin' Magic from the Hollow Tree. Thanks to the Elves, families are able to share the delicious, crumbly, sweet satisfaction of Keebler Chips Deluxe Original Cookies.
Ferrara MSRP: $3.29
Live Better Apple Cider Vinegar with Ginger & Turmeric
Get all the benefits of apple cider vinegar without the bitter taste! Live Better Apple Cider Vinegar is for digestive support and is made with ginger and turmeric. It perfect for easy sipping and has a delicious taste!
CVS Health MSRP: $8.99
ALDI-exclusive Clancy's White Cheddar Cheese Popcorn
ALDI-exclusive Clancy's White Cheddar Popcorn is air popped and flavored with real cheddar cheese. With no artificial colors, flavors or preservatives, it's a great gluten-free snacking option.
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POWERADE ULTRA
POWERADE® ULTRA is a zero-sugar, zero-calorie infused sports drink with Creatine, BCAAs, vitamins B3, B6 and B12 and 50% more ION4® electrolytes (compared to POWERADE®). POWERADE® ULTRA is a breakthrough innovation that makes premium ingredients more accessible to athletes in the form of a ready-to-drink beverage. POWERADE® ULTRA was designed for consumers that live an active lifestyle and need a hydration solution for endurance activities and sweat occasions.
Coca-Cola MSRP: $1.50
ALDI-exclusive Specially Selected Indulgent Greek Yogurt
ALDI-exclusive Specially Selected Indulgent Greek Yogurt is made from milk produced on US Dairy Farms and contains no added artificial flavors or colors. It is a good source of protein with 14% of your daily value and contains live and active cultures to promote healthy digestion. Available in Honey or Honey Vanilla varieties.
Uptown Cocktails
Share memories with the ones you love or unwind after a long day with the bold flavors of Uptown Wine Cocktails. These premixed drinks are a vibrant, sophisticated blend of wine and natural ingredients – no corn syrup, no artificial flavors, and kosher certified. All seven flavors of the 1.5-Liter cocktails are expertly mixed and 13.9 percent alcohol by volume. Treat yourself, your guests, and share the possibilities.
BuzzBallz, LLC/Southern Champion MSRP: $3.99
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Backed by a decade of research, Pro Plan LiveClear is a revolutionary new cat food shown to reduce allergens in cat hair and dander. The key ingredient is a specific protein sourced from eggs that binds to the major cat allergen in saliva as cats eat, safely neutralizing it. By reducing the active allergen, it reduces the amount transferred to cat’s hair and dander when grooming, ultimately reducing the allergen in the environment. Suggested retail price of Pro Plan LiveClear varies by formula and size, but starts at $24.58 for a 3.2-lb bag.
Purina MSRP: $24.58
Pro Plan LiveClear
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