The Power Behind Product of the Year
The annual awards where
Approximately half the consumers who shop at the 7 major national retailers say they would be more likely to try a product if it had the Product of the Year logo.*
PRODUCT OF THE YEAR winners outperform category sales performance by 38.1%.**
What’s the Secret
to Their Success?
The Product of the Year Difference
Winners are determined by the
votes of 40,000 consumers
(National representative study conducted by Kantar)
Entirely independent of media spends
Rewards quality innovation (not merely popularity)
Recognized nationally (12 years in the U.S.)
Recognized worldwide
(more than 30 years globally)
An Award With More Reward
2–year usage rights for the POY LOGO – a proven sales lift
Dedicated PR campaign exceeding 500 MILLION MEDIA IMPRESSIONS
COMPREHENSIVE CONSUMER ANALYSIS from Kantar
AWARDS CEREMONY in February recognizing winning products
A Unique
Promotion
in 2020
Partnering with Hearst Communications, this year’s winners will be featured in a massive Woman’s Day integration in February 2020.
Product of the Year delivers big value
...to consumers, who make trusted purchase decisions easier and faster.
...to manufacturers, who enjoy new product launches endorsed by the votes of 40,000 consumers.
...and to retailers, who win big at the cash register by promoting the winners!
To learn more about Product of the Year and its powerful influence on buying habits, visit productoftheyearusa.com.
(Sources: *Kantar, May 2018; **Nielsen XAOC)
38.1%
44
%
(roll over to learn more)
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CATEGORY SALES
