The
Layers of demand drive interest in grab-and-go baked goods
Sweet
Spot
Building the Base
Today’s c-store shoppers are looking for grab-and-go sweet snacks that provide a quick, satisfying and permissible indulgence.
Indulgent Snacks as Comfort
About
of Americans say they mainly eat snacks as a way to treat themselves.
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Mintel research
Mintel research
of consumers say they snack to give themselves a break during
the day.
NPD research
Snack food consumption
during the pandemic
IDDBA research
Pastries were among the Top
categories that posted the largest sales growth
37%
grew 8%
half
10
Innova Market Insights
of consumers buy cakes, pastries and sweet goods because they’re tasty.
40-50%
Innova Market Insights
An additional 1/3 say they buy cakes to make themselves feel
happy!
Mintel research
of consumers enjoy nostalgic flavors and foods that remind them of their childhood.
71%
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Feel-Good Flavor
Consumers want
to find and enjoy snacks, including sweet baked goods, easily and safely.
Food Insight research
of consumers say they are eating more packaged snacks based on convenience.
28%
DNV GL research
of consumers trust the food safety of branded packaged products.
85%
New flavors appeal to variety-seeking shoppers.
Easy Now
Something New
Innova Market Insights
of consumers love to discover new flavors.
¾
Instant Decadent Comfort
Prairie City Bakery’s new Ooey Gooey Molten Lava Cakes deliver on demand for permissible indulgence, convenience and variety.
• Soft and delicious fudgy cake filled with decadent lava icing
• Available in Fudge, Salted Caramel and Peanut Butter varieties
• Ready-to-eat or heat-and-eat individually wrapped format
• Unwrap and enjoy or heat at home in the microwave for 10 seconds
• 30-day thawed shelf life
• Packaged in 6-count merchandisers
NEW varieties now available:
• Inspired by the traditional street-cart treat from Belgium
• Made in the authentic way, with caramelized pearl sugar and rich brioche batter
• Available in Birthday Cake, Caramel Smoothie and Dark & Chocolatey varieties
• Each waffle is drizzled with sweet icing and topped with confetti sprinkles
• 21-day thawed shelf life
• Packaged in 6-count merchandisers
Grab, Go, Indulge
Icing on the Top
Give your shoppers what they crave with sweet baked goods that provide instant comfort with intense, indulgent flavor and bakery craftsmanship.
Learn more about how to make
your c-store a sweet destination:
Prairie City Bakery
Phone: 1-800-338-5122
Email: customerservice@pcbakery.com
Web: pcbakery.com
