The Role of Environmental, Social & Governance (ESG)
How identifying shared values with your customer can drive loyalty
Sustainable Loyalty:
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A major shift has taken place in the relationship between corporations and their customers. Customers no longer just care about a basic transaction; they want to feel good about whom they give their business to. And they can give more of their business, and feel more loyal, to companies they feel share their own commitments to preserving the planet, treating people positively and to conducting business with integrity.
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Those sentiments dovetail well with government and investor requirements that corporations report on ESG commitments. Companies that properly communicate their commitment and their corresponding action can not only strengthen loyalty with their existing customer bases, but also attract new like-minded customers.
of consumers believe that companies should be actively shaping ESG best practices.
83%
83%
of consumers say they will stop buying from companies that treat the environment or people poorly.
Values +
Loyalty
Communication
Effectively articulating your ESG investments to customers can drive loyalty and increased engagement through value alignment.
76%
76%
80%
80%
of consumers said they are more likely to buy from a company that stands up for environmental causes.
CONTINUE READING
A major shift has taken place in the relationship between corporations and their customers. Customers no longer just care about a basic transaction; they want to feel good about whom they give their business to. And they can give more of their business, and feel more loyal, to companies they feel share their own commitments to preserving the planet, treating people positively and to conducting business with integrity.
Those sentiments dovetail well with government and investor requirements that corporations report on ESG commitments. Companies that properly communicate their commitment and their corresponding action can not only strengthen loyalty with their existing customer bases, but also attract new like-minded customers.
of consumers believe that companies should be actively shaping ESG best practices.
83%
83%
of consumers say they will stop buying from companies that treat the environment or people poorly.
Values +
Loyalty
Communication
Effectively articulating your ESG investments to customers can drive loyalty and increased engagement through value alignment.
76%
76%
80%
80%
of consumers said they are more likely to buy from a company that stands up for environmental causes.
1
1
1