Back to Top
Kick up excitement on C-store shelves! REBEL Hard Coffee celebrates the extraordinary with its creamy blend of Columbian coffee, indulgent flavors and lighter alcohol content—the perfect FMB for every social moment, any time of day!
Unleash Their Inner Rebel!
100% Arabica coffee
$487
million in YTD sales of refrigerated RTD coffee
Big CoffeeHouse Taste— For Customers Who Dare to Drink Different!
Tap the Opportunity
Flavored Malt Beverage sales are on the upswing.
Embrace the Brew
Coffee is caffeinating the FMB category.
Satisfy Their Senses
Today’s consumers have a passion for the new and different—and they want drink experiences that fight the familiar flavors that traditional alcoholic beverages offer.
Dance into Dangerously Delicious territory!
Indulgent flavors. Playful packaging. A deliciously different way to drink.
4.2% ABV 5% ABV
For that Independent Spirit in all of us…
Visit rebelhardcoffee.com to find out how REBEL Hard Coffee can add sizzle to C-store FMB sales.
Place your order now! Call 1-800-984-6248 or visit rebelhardcoffee.com
IRI data for the 52 weeks ending May 17 in total U.S. multi-outlets and convenience stores Twelve5 Co. Internal Hard Coffee Category Research – Phase I Concept Interest and Purchase Intent (Nov. 2019 and Dec. 2019) North America Ready-to-Drink (RTD) Coffee Market—Growth Trends and Forecasts (2020-2025), Business Wire, July 2020 Coffee-Statistics.com (Dec. 2019) SCA US Coffee Market Overview 2018 (published Oct. 2019)
1
3
4
2
billion in YTD sales of shelf-stable RTD cappuccino/ iced coffee
$2.9
≈
All-natural ingredients
Decadent coffeehouse flavor
Ready-to-drink convenience
4 distinctively different varieties
Packaging that pops
Total Retail Value of US Coffee Market in 2018
$87-$88B
5
billion cups of coffee per year in the US
146
5.2% CAGR, 2020 through 2025
in YTD sales (including hard seltzer products)
+86.8%
consumers have purchase interest in hard coffee
106
of consumers indicated interest & intent to purchase hard coffee
2/3
consider hard coffee something new and different to try
71%
rtd Coffee market =
