By Tim Denman and Lisa Johnston
While retailers and consumer goods companies have become authorities in navigating disruption, the same can’t always be said for their ability to overcome the obstacles within their own organizations. As analytics' transformative potential becomes all but uncontested, its progress remains hampered not by the technology but by internal infrastructures. Despite these hurdles, however, today’s retailers and CGs continue to invest heavily in analytics as they redefine and develop the foundations of their future. RIS and CGT’s annual "Retail and Consumer Goods Analytics Study" benchmarks the two industries’ analytic maturity and identifies key trends in their investments. Learn where your company ranks among the industry’s leaders.
Retailers report their analytic skills/personal are lacking compared to the competition.
Average number of analytic focused employees CGs employ.
Retailers are planning to upgrade their web/online analytics capabilities.
CGs say they will invest in their enterprise BI and reporting tools in the next 12 months.
Retailers say not having the right staff in place is a major barrier to analytic success.
CGs report demand forecasting is a top area of current analytic focus.
2022 Retail and Consumer Goods Analytics Study