It may be a familiar tune for anyone who works in retail and/or consumer goods technology: Resource constraints, muddy goals, and a dearth of tools continue to throw up hurdle after hurdle for organizations large and small. But in the 11th annual Retail and Consumer Goods Analytics Study, we found both retailers and manufacturers maintaining a steady eye to the future as each recognizes the high-growth potential of successfully leveraging analytics across an organization. We’ve once again benchmarked the two industries’ analytic maturity and spotlighted where the biggest investments are being made.
Find out where your company ranks among the industry’s best.
BY Jamie Grill-Goodman and Lisa Johnston
2023 Retail and Consumer Goods Analytics Study
23% Retailers are quicker to adopt AI/ML to address their additional analytics needs than CGs (13%).
48% CGs report demand forecasting is a top area of current analytic focus
52% Retailers say budget is a major barrier to leveraging analytics strategically