Read on to discover how retailers connect with consumers and create omnichannel shopping journeys that infuse the digital experience into physical stores.
By Joe Skorupa
How Consumers Shop
The powerful combination of digital shopping and brick-and-mortar stores creates a multiverse of options for consumers. When executed effectively, a comprehensive omnichannel strategy creates a flywheel effect for retailers that drives sales and consumer loyalty to new levels, a phenomenon demonstrated by successes from such omni-commerce leaders as Target, Walmart, Lowe’s, Best Buy, and Kroger.
SOURCE: RIS, “Retail Tech Study 2021”
Retailers who chose “expanding unified commerce initiatives” to make it the top technology-driven strategy for the next 18 months