ENHANCING THE DIGITAL CUSTOMER EXPERIENCE USING REAL-TIME PERFORMANCE MONITORING
Winning in today’s rapidly growing ecommerce market involves much more than tracking conversion rates and analyzing market baskets. It requires a platform that combines monitoring--or indicating what is wrong--with observability, a function that pinpoints why the “wrong” is happening in real time. These functions must be capable of generating data around all aspects of transactions on both the front and back ends. Above all, the platform should identify and rectify problems before they impede consumers’ shopping experiences.
Find out how leading retailers such as REI Group, Smartbox and Café Press achieve peak performance--even during their busiest sales days.