Running a grocery company today can feel like leading a three-ring circus — and technology decision-makers are often the ones walking a tightrope as they attempt to meet budgets, assess and choose new technology, and best serve customers in this ultra-competitive, increasingly digital environment. Fortunately, there’s good news from the 8th annual Grocery Tech Trends Study: Retailers are making solid investments for the future, and it looks like they’re prioritizing the right customer-facing tech, according to the findings from our first-ever companion shopper study.
RIS News and Progressive Grocer’s 8th annual
“Grocery Tech Trends Study” reveals grocers’
up-and-coming tech investment plans and how they
jibe with shoppers’ preferences in-store and online.
BY JENNY McTAGGART
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2023 GROCERY TECH TRENDS STUDY:
A Balancing Act
61% Retailers anticipate that digital discounts/promotions will be valued
most by customers in the next 12-18 months
65% Retailers expect delivery to drive e-commerce
growth in the next 12-18 months
57% Retailers expect to increase tech spending in the next 12-18 months
51% Customers will most value digital discount
offers/promotions in the next 12-18 months
75% Shoppers are open to trying new tech, but an equal proportion
(73%) indicate that they enjoy the in-store shopping experience