Ruiz Foodservice Helps C-Stores Be Their
Boldest & Best
Established in 1964, Ruiz Foods delivers top-selling Mexican-inspired cuisine and analyzes in-depth research to understand where foodservice is headed and how to get there faster.
The company’s unparalleled insights help C-stores thrive in a competitive category that is gaining importance in the channel.
Keeping up with consumers’ evolving taste buds requires
and
innovative products.
deep industry knowledge
SIXTY YEARS
of Expertise
at Your Service
READ ON
More than 7 in 10 C-store operators plan to EXPAND their menus in the next year
3
of C-store shoppers purchase food at least once per week or more
1
45%
2
of C-store consumers say they love trying new foods
80%
In fact:
4
is the number one desired improvement in C-stores’ foodservice
Variety
33%
want to spice it up with
6
BOLD FLAVORS
want more Mexican
options,
55%
the most desirable cuisine in C-stores
5
Ruiz Foodservice is in sync with shoppers' cravings, offering burritos, chimichangas, empanadas,
mini tacos, and more!
Gain a competitive advantage by leveraging all-day dining options.
Commanding Consumer Attention Across Dayparts
The rise of app-delivery platforms like Doordash and Uber Eats also drive C-store dinner sales.
(Technomic)
grabbed lunch from a C-store
9
24%
8
bought a
morning snack
24%
Research from Ruiz Foodservice pinpoints snacking as a growing segment for C-stores, particularly morning and afternoon occasions.
7
of C-store consumers purchased breakfast in the past month and Ruiz Foodservice has a menu of morning eye-opener options
28%
Supreme Omelette Tornado®
Attract shoppers FROM pump
to point of sale
with
Ruiz Foodservice expertise.
Tornados® and Beyond: Customers Have an Appetite for Innovation
Tornados® deliver a whirlwind of flavors in grab-and-go taquitos, perfect for roller grills or hot cases. There is a taquito paired for all dayparts.
is new
Chicken Chili Verde Tornado®
—an answer to consumers' quest for Mexican.
Coming in hot
FOR EXAMPLE:
El Monterey® Beef & Cheese Empanadas
El Monterey® Mini Tacos
El Monterey®
Cheese Pepperoni
Panada
Ruiz Foodservice understands purchasing motivations in everything from product development and sales-generating marketing tools to actionable business-building ideas.
Beyond Tornados®, the portfolio includes empanadas, mini tacos, panadas, burritos and chimichangas.
Merchandising tactics: build baskets
Cross-merchandizing with coffee, fountain beverages and energy drinks
for driving C-store traffic and providing opportunities to test track new flavors and formats. Customers are drawn in by the lure of trying something new.
LTOS are powerful tools
Breakfast-building toolbox:
Ideas to wake up breakfast sales and seize the vast opportunities the daypart presents for the channel.
Ruiz Foodservice makes delicious food by hand so retailers don't need additional store level labor and staffing.
Sources: 1.Mintel, 2.Ruiz Foods C-store Consumer A&U January 2024, 3.Technomic October 2023 C-store operator brief, 4.Ruiz Foods C-store Consumer A&U January 2024, 5.Ruiz Foods C-store Consumer A&U January 2024, 6.Translating Menu Trends Webinar, Technomic October 2023, 7.Translating Menu Trends Webinar, Technomic October 2023, 8.Translating Menu Trends Webinar, Technomic October 2023, 9.Translating Menu Trends Webinar, Technomic October 2023.
CONTACT US
Hungry
for more?
Turn to Ruiz Foodservice for spiced-up strategies to fuel success.
Ruiz Foodservice Helps C-Stores Be Their
Boldest & Best
Established in 1964, Ruiz delivers top-selling Mexican-inspired cuisine and analyzes in-depth research to understand where foodservice is headed and how to get there faster.
The company’s unparalleled insights help C-stores thrive in a competitive category that is gaining importance in the channel.
Keeping up with consumers’ evolving taste buds requires
and
innovative products.
deep industry knowledge
SIXTY YEARS
of Expertise
at Your Service
READ ON
More than 7 in 10 C-store operators plan to EXPAND their menus in the next year
3
of C-store shoppers purchase food at least once per week or more
1
45%
(Mintel)
2
of C-store consumers say they love trying new foods
80%
Ruiz Foodservice is in sync with shoppers' cravings, offering burritos, chimichangas, empanadas,
mini tacos, and more!
In fact:
4
is the number one desired improvement in C-stores’ foodservice
Variety
33%
want to spice it up with
6
BOLD FLAVORS
want more Mexican
options,
55%
the most desirable cuisine in C-stores
5
Gain a competitive advantage by leveraging all-day dining options.
Commanding Consumer Attention Across Dayparts
The rise of app-delivery platforms like Doordash and Uber Eats also drive C-store dinner sales.
(Technomic)
grabbed lunch from a C-store
9
24%
8
bought a
morning snack
24%
Research from Ruiz Foodservice pinpoints snacking as a growing segment for C-stores, particularly morning and afternoon occasions.
7
of C-store consumers purchased breakfast in the past month and Ruiz Foodservice has a menu of morning eye-opener options
28%
Supreme Omelette Tornado®
Attract shoppers FROM pump
to point of sale
with
Ruiz Foodservice expertise.
Tornados® and Beyond: Customers Have an Appetite for Innovation
Tornados® deliver A Whirlwind Of Flavor® in grab-and-go taquitos, perfect for roller grills or hot cases. There is a taquito paired for all dayparts.
is new
Chicken Chili Verde TornadoS®
—an answer to consumers' quest for Mexican.
Coming in hot
Ruiz Foodservice understands purchasing motivations in everything from product development and sales-generating marketing tools to actionable business-building ideas.
FOR EXAMPLE:
El Monterey® Beef & Cheese Empanadas
El Monterey®
Cheese Pepperoni
Panada
El Monterey® Mini Tacos
Beyond Tornados®, the portfolio includes empanadas, mini tacos, panadas, burritos and chimichangas.
Merchandising tactics: build baskets
Cross-merchandizing with coffee, fountain beverages and energy drinks
for driving C-store traffic and providing opportunities to test track new flavors and formats. Customers are drawn in by the lure of trying something new.
LTOS are powerful tools
Breakfast-building toolbox:
Ideas to wake up breakfast sales and seize the vast opportunities the daypart presents for the channel.
provides delicious, ready-to-go handheld products so retailers don’t need additional store level labor and staffing.
El Monterey®, El Monterey Family Owned Since 1964®, Tornados®, Tornados A Whirlwind of Flavor!®, A Whirlwind of Flavor®, and Ruiz® are trademarks owned by Ruiz Food Products, Inc., registered in the United States and other countries.
Sources: 1.Mintel Reports US, Convenience Store Foodservice, 2024, 2.Ruiz Foods C-store Consumer A&U January 2024, 3.Technomic October 2023 C-store Operator Market Brief, 4.Ruiz Foods C-store Consumer A&U January 2024, 5.Ruiz Foods C-store Consumer A&U January 2024, 6.Technomic October 2023 Translating Menu Trends Webinar, 7.Technomic October 2023 Translating Menu Trends Webinar, 8.Technomic October 2023 Translating Menu Trends Webinar, 9.Technomic October 2023 Translating Menu Trends Webinar.
CONTACT US
Hungry
for more?
Turn to Ruiz Foodservice for spiced-up strategies to fuel success.
Hungry for
more?
Hungry for
more?
Hungry for
more?
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