Ruiz® Foodservice Helps C-Stores Be Their
Boldest & Best
Established in 1964, Ruiz® delivers top-selling Mexican-inspired cuisine and analyzes in-depth research to understand where foodservice is headed and how to get there faster.
The company’s unparalleled insights help c-stores thrive in a competitive category that is gaining importance in the channel.
want to spice it up with
of Expertise at Your Service
SIXTY YEARS
Keeping up with consumers’ evolving taste buds requires
and
deep industry knowledge
innovative products.
of consumers purchaseD prepared foods at a c-store in the past month.
of gas customers were enticed to enter a c-store because they were hungry/thirsty,
the number one reason.
4 out of 10 C-store shoppers buy prepared, grab-and-go foods — and that number continues to grow.
The rise of app-delivery platforms like Doordash and Uber Eats also drives c-store dinner sales.
El Monterey®, El Monterey Family Owned Since 1964®, Tornados®, Tornados A Whirlwind of Flavor!®, A Whirlwind of Flavor®, and Ruiz® are trademarks owned by Ruiz Food Products, Inc., registered in the United States and other countries.
Sources: 1.2025 CSN Realities of the Aisle Report, 2. 2025 CSN Realities of the Aisle Report, 3. 2025 Realities of the Aisle Report, 4. Ruiz Foods C-store Consumer A&U January 2024, 5. Ruiz Foods C-store Consumer A&U January 2024, 6. Translating Menu Trends Webinar, Technomic October 2023, 7. 2024 Convenience Store News Foodservice Study, 8. Technomic October 2023 Translating Menu Trends Webinar, 9. Technomic October 2023 Translating Menu Trends Webinar.
Tornados® are the prepared food choice for foodservice operators looking to bring bold flavors in an easy-to-prep, grab-and-go taquito for the roller grill or hot case.
Attract shoppers FROM pump
to point of sale
with
Ruiz® Foodservice expertise.
In fact:
READ ON
80%
1
58%
3
2
Ruiz® Foodservice is in sync with shoppers' cravings, offering burritos, chimichangas, empanadas,
mini tacos, and more!
is the number one desired improvement in c-stores’ foodservice.
Variety
4
want more Mexican
options,
55%
the most desirable cuisine in C-stores.
5
33%
BOLD FLAVORS.
6
Commanding Consumer Attention Across Dayparts
Gain a competitive advantage by leveraging all-day dining options.
The breakfast daypart saw the most year-to-year
SALES growth compared to other times of day. Ruiz® offers a menu of eye-opening breakfast choices.
Breakfast isn't the only daypart where sales are surging. Foodservice purchases jumped more than 25% in the evening and late-night time periods.
Supreme Omelette Tornado®
7
bought a
morning snack
grabbed lunch from a C-store
8
24%
24%
9
Tornados® and Beyond: Customers Have an Appetite for Innovation
and is the answer to consumers' quest for Mexican
spicy chipotle chicken is Coming in hot
Beyond Tornados®, the portfolio includes empanadas, mini tacos, panadas, burritos, chiMichangas AND Stuff'd Nachos.
Ruiz® Foodservice understands purchasing motivations in everything from product development and sales-generating marketing tools to actionable
business-building ideas.
El Monterey® Beef & Cheese Empanadas
El Monterey® Mini Tacos
FOR EXAMPLE:
Merchandising tactics: build baskets
Bundle beverages with hot foods to build sales throughout the day from coffee and El Monterey® Empanadas to energy drinks paired with Tornados® for a rush hour boost.
Limited Time Offers are powerful tools
for driving c-store traffic and providing opportunities to test track new flavors and formats. Customers are drawn in by the lure of trying something new.
Breakfast-building toolbox:
Ideas to wake up breakfast sales and seize the vast opportunities the daypart presents for the channel.
Turn to Ruiz® Foodservice for spiced-up strategies to fuel success.
Hungry
for more?
CONTACT US
provides delicious, ready-to-go handheld products so retailers don’t need additional store level labor and staffing.
El Monterey®
Cheese Pepperoni
Panadas
Hungry for
more?
Hungry for
more?
Hungry for
more?
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NEW!
NEW!
El Monterey® Stuff’d Nachos
*NEW* FLAVORS!
8
Apple Pie Empanadas
Raspberry Cheesecake Chimis
DESSERT
BREAKfast
NEW!
9