2022 SAP CPG Pulse Check Study V2 PRE-GATE

The Consumer Products Pulse Check Survey

Conducted by SAP & Deloitte

Reimagine CP

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INTRODUCTION

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Q2: Additional Safety Measures

Q3: Reopening Workspaces

Q8: Shifts in Consumer Demand

Q9: Balancing Supply & Demand

Q4: Changes in Go-To-Market

Q5: Consumer Interaction Changes

Q6: E-commerce Acceleration

Q7: Trade Spend Changes

Q10:Top Supplier Relationships

Q11: Raw/Packaging Materials

Q12: Visibility to At-Risk Suppliers

Q13: Alternate Sourcing

Energizing Growth with Innovation, Sustainability, and Transparency

SURVEY METHODOLOGY

SUMMARY

Strengthening Future Growth with Direct-to-Consumer (D2C) Models

Confronting Disruption Head-On with Supply Chain Resilience

This second Consumer Products Industry Pulse Check Survey revealed data-based insights across these trends — all of which can help CP organizations reimagine their brands throughout and beyond the pandemic.

The onset of the pandemic brought dramatic differences in consumer demand, and the integrated value chain that fulfills it has fundamentally changed as well. Now, as the world starts to move closer toward a post-pandemic economy, CP companies are shifting their attention to new product innovation, sustainability, and business trans-parency while advancing their direct-to-consumer (D2C) business models and supply chain resilience.

As the COVID-19 pandemic continued to linger in 2021, the Consumer Products Industry Business Unit from SAP and the Deloitte Consumer Industries team followed up on their initial pulse check on the consumer products (CP) industry. This second survey examines significant changes in business challenges, their implications, and the focus areas companies chose to tackle them.

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About the Study

Survey Methodology

Survey responses represent executives from global and regional CP organizations across ten major segments, varying in annual revenue and employee numbers. All findings are based on the results of the initial pulse check conducted in 2021.

Consumer Products Categories Represented

Company Size By Annual Revenue

> $10B

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41%

37%

22%

10%

Pet Care & Nutrition

Apparel and footwear

High tech and consumer electronics

Beverage

(including soft drinks, sports drinks, water, milk, tea, and coffee)

(including beer, wine and spirits)

Beverage

Durable Goods

Tobacco

14%

Household Products

17%

Health & Personal Care

Food

23%

Small & Medium

(less than $1B)

Enterprise

($10B+)

Large

($1B-$9.9B)

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