REIMAGINE CONSUMER PRODUCTS
Strategic priorities for brand innovation and growth
Supply Chain
Transformation
New Business Models
Growth
Consumer
Agile Supply Chain
Today’s supply chains are being challenged to become more agile and resilient in the face of major industry disruption.
Use the power of Intelligent ERP to digitally transform work
Achieve agility, speed and higher-value outcomes using an intelligent, next-generation Intelligent ERP.
Explore more
Create new business models
Leverage platform scale and ecosystems to support integrated vertical business models for efficiently satisfying the consumer. Create sustainable outcomes and higher brand loyalty through expansion of service offerings and continuous engagement with consumers.
> Explore more
Profitable topline growth
Today’s consumer products companies are focused on topline growth and margin expansion.
Growth across all consumer facing channels
Consumer Products goods companies need to simultaneously get closer and transact more directly with consumers whilst growing their opportunity with the existing B2B value-chain and routes to market.
Explore
the 5 PRIORITIES
CLOSE
Homepage Sustainability Supply Chain Transformation Growth Consumer Partners Upcoming Events Intel
Sustainability
Be sustainable across the value chain
Enable End-to-End Sustainability Management with SAP Solutions for business processes of a Consumer Products manufacturer. Design out waste and track the carbon footprint of your products and companies. Reimagine your business models and products under the sustainability imperative. Leverage networks to reach your sustainability goals.
In partnership with
Events
Partners
X
Intelligent ERP
To digitally transform and achieve agility, speed and higher-value outcomes, consumer product companies of all sizes need Intelligent ERP to automate repetitive tasks, enable employees to focus on higher-value activities and provide them embedded analytics with the information they need in real-time so that they can act in the moment and make better, more informed decisions. Using intelligent technologies this digital core forms an intelligent hub that enables, automates, and aligns end-to-end the business processes across the value chain.
The Solution
Intelligent ERP SAP S/4HANA
Whatever statement your outfit makes, Beeline GmbH has the perfect piece of jewelry to punctuate it. Starting out as a wholesale jeweler almost 30 years ago, Beeline grew to become a global business, selling its brands through concession partners and its own stores worldwide. Sales soon spanned more than 100 million individual items per year. With its highly manual operational processes, Beeline had trouble tracking sales, running reports, and planning for future demand accurately. It needed integrated, end-to-end process management and greater insight into customer activity. The answer was total digital transformation. The question was how to make it fast and affordable with minimal risk. Beeline realizes value faster with a digital transformation that will help it better understand customers and meet demand. Read the customer story.
Why Intelligent ERP SAP Solutions Customer Success Partner Solutions
Why Intelligent ERP
Product Innovation
Role based consumer grade user experience on any device Real-time insights with predictions and decision support Intelligence and automation Innovated business processes and industry best practices End to end processes with pre-build integration Openness and Extensibility Global Footprint and continuous innovation
The Adverity Marketing Data Analytics Platform for marketing reporting and augmented analytics allows you to collect all marketing data into a single location, break down data silos around your company, and make all relevant information easily available and ready for further analysis. You can create new insights and utilize AI to uncover trends and insights leading to improved business decisions, higher growth, and clear marketing ROI.
1. msg 2. OpenText 3. Vistex
msg OpenText Vistex
85%
of retailers consider it important to make strategic use of data, including integrated, predictive, what-if, and scenario planning, and use it as a competitive differentiator …
but only 9% are able to do so.
BEST OF NRF WRAP-UP:
Big Idea Sessions and Daily Highlights
For many organizations, wanting to move to SAP S/4HANA isn’t the problem. The want, and the need, is there. According to ASUG’s 2019 State of the Community study, 56% of ASUG members that participated plan to implement SAP S/4HANA in the future. Most, however, are experiencing the same four roadblocks, which include not being able to prioritize the project, a lack of resources, waiting for the product to mature, or needing to justify the move. Global sporting goods company Callaway Golf ran the same central instance of its SAP ECC 6.0. system for more than 20 years. When the business ventured from designing and manufacturing golf-related products to now retailing lifestyle-related merchandize in more than 70 countries, the IT department needed to build a business case to move to SAP S/4HANA Discover more
“Our IT platform is key to driving our strategy by supporting innovation, modernization, digitalization, and scalability. Moving to SAP S/4HANA for fashion and vertical business with support from SAP MaxAttention services has given us the transparency and flexibility we need to continue to grow.” - Eileen Mahoney, Executive Vice President, Global CIO, PVH Corp. Discover more
L.L. Bean has been around for over 100 years. And as it’s grown, it’s expanded its product offerings year after year. But with interest in the brand dwindling, the L.L. Bean team found that they needed a more targeted approach. They identified their highest-value customer segment, but needed to understand what mattered to them most. That’s why they invested in Qualtrics XM. Discover more
TOP
Applexus Technologies is the global technology leader offering business consulting and SAP services to transform customers through digital innovation. SimpleRetail is an AI-powered digital store and consumer experience platform that is driving the future of retail. Our intelligent solution helps retailers deliver a superior shopping experience while building efficiencies across channels.
Creating cutting edge 1:1 digital experiences is complex. You now have the right tools; the next step is to ensure your organization is aligned to get full use of them. Bloomreach’s Professional Services team brings you advice from our product experts and best practices from across our customers to ensure you get the most out of your investment.
Leverage the established leader in SAP software implementations SAP provides innovative technology that can truly transform your business. Its world-class applications give you a proven foundation for unified operations. Its next-generation technologies propel you into the digital economy. Capgemini is a world leader in enterprise systems integration and digital transformation, including game changing priorities for our clients such as customer experience, data and analytics and cloud – working with hyperscalers like AWS, Microsoft, Google Cloud Platform… We’re also an SAP Global Platinum Reseller Partner and an SAP Global Strategic Services Partner. We provide the expertise you need to make sure your SAP projects, migrations, and digital-transformation journeys deliver the results you want for your business. Capgemini is number 1 globally in the total certified individual consultants and certifications (May 2020).
Eversight solutions dynamically optimize revenue for Brands and Retailers by continuous testing of untried prices and promotions with real shoppers enabled by AI. Our cloud-based software platforms are designed to seamlessly integrate with existing TPM/TPO infrastructure, operations, and tag change processes across the physical and digital store network. Eversight is delivering 10-25% sales incrementally above existing lift, and 2-5% margin growth, on average, for leading Brands and Retailers.
We are your leading partner for agreement and negotiation management. With innovative software solutions based on SAP we support your entire negotiation process. Additionally, we consult customers in SAP Condition Contract Settlement (SAP S/4HANA Settlement Management) for an automated settlement of agreements.
SAP Time Management by Kronos can help your retail business navigate the unique and ever-changing challenges of time management for your workforce. You can create predictable and cost-effective schedules informed by real-time analytics to gain control of your labor costs while creating a better employee experience. SAP Time Management by Kronos provides advanced capabilities that go beyond the functionalities of the SAP SuccessFactors® Employee Central Time Management application.
Radius8 Welcomer is a simple way to create relevant and engaging experiences for any anonymous mobile customers based on where they are located to drive new sales, realize higher customer lifetime value, and provide more targeted experiences that result in higher margins from promotions and returns. The engine behind these localized shopping journeys, combines a dynamic real-time consumer-facing front end with an easy-to-use back end tailored to non-technical, business users to manage.
We are specialized in solutions for the retail industry
Retail Solutions is one of the leading SAP Retail consulting companies in Europe. From our locations in Switzerland, Germany, Austria and the United Kingdom, we support customers throughout Europe.
We’re working alongside the industry’s best and brightest merchandising, planning, customer insight, and strategy teams. By empowering them with real-time data on what’s happening outside their four walls - they’re making more competitive, market-responsive, and profitable decisions every day.
VNTANA makes it fast and easy to implement 3D across your enterprise to increase online conversion and reduce returns.
Set an effective pricing strategy to achieve financial objectives at the right time with Rizing’s LifeCycle Pricing (LCP). This tool streamlines the execution of pricing strategies allowing merchants to make informed decisions to help manage category profitability, perception, and/or market share.
WEATHER-DRIVEN DEMAND ANALYTICS - Planalytics, Inc. is the global leader in Business Weather Intelligence®. Through advanced weather analysis technologies, planning and optimization solutions, and industry-specific expertise, Planalytics helps companies precisely measure weather-driven impacts and effectively manage the never-ending variability of climate.
Omnichannel Digital Solutions & In-Store Data Collection for Physical Retail. We help to deliver superior omnichannel customer experience, by giving instant access to product info, company-wide inventory, digital content, customer profiles, checkout&121 comms tools, operated by App for Sales People, Self-serve kiosk, B2C Web App – resulting in increased in-store & online sales.
IBM and SAP redefine the intelligent business standard. Together we make SAP enabled digital reinvention a reality and securely bring intelligence to the enterprise. IBM helps build smarter businesses and is a global leader in SAP transformations. We offer in-depth industry experience, multicloud and on-premises deployment expertise, and game-changing intelligent technologies.
Secure payment & proximity based experience across the retail customer journey supporting use cases for mobile checkout, curbside pickup, kiosk checkout and instore pickup.
Explore here
Learn More
of larger global companies will be using AI, advanced analytics and IoT in supply chain operations by 2023
At least 50%
Procurement
Almost 60%
of individual tasks involved in the source-to-pay process have the potential to be fully or largely automated using currently available technologies
either have a smart factory initiative that is ongoing or are working on formulating it
76% of manufacturers
Manufacturing
of the overall time of the workforce in finance and insurance is devoted to collecting and processing data, where the potential for automation is high
Yet about 50%
FINANCE
will employ some kind of AI to augment at least one of their primary sales processes
30% of all B2B companies
SALES
reduction of breakdowns though the application of predictive maintenance
On average 70%
Asset Management
SAP S/4HANA:
Sales & Service
Finance
The Customer
Join Adaire Fox-Martin, member of the SAP Executive Board and head of Customer Success, for an intimate conversation with a company that skyrocketed into a billion-dollar business. Learn the key elements for intelligently investing in technology to differentiate in the market and accelerate growth.
Investing Intelligently for Growth with SAP S/4HANA
The Partners
SAP S/4HANA solutions by msg extend the digital core for the protein industry to manage the full protein value chain, including livestock operation, procurement, slaughtering, disassembly, further processing, planning, and controlling and for dairy producers covering the entire production process used in the dairy industry, from raw milk procurement and processing to delivery to wholesalers and retailers. It also includes planning and controlling tools.
msg solutions:
LEARN MORE
1
2
3
4
5
6
SAP S/4HANA solutions by OpenText extend the digital core for Consumer Product Companies – from Archiving & Document Access to Extended Enterprise Content Management and Invoice Management.
OpenText solutions:
SAP S/4HANA solutions by Vistex extend the digital core for Consumer Products companies – from solutions for Data Maintenance and Incentive Administration or Promotions & Agreements to specific solutions for agri companies like Farm Management supporting companies active in agriculture from planning, planting, growing to harvesting and Grower Management for perishables helping agribusinesses to manage their grower relationships.
Vistex solutions:
The Road to a New World of Retail
Consumer Products manufacturers need to redesign value chains into sustainable value cycles to drive brand value by safeguarding compliance, boosting operational excellence by saving resources, and capturing new business opportunities for profitable growth.
Why Sustainability SAP Solutions Customer Success
End-to-End Sustainability Management
Sustainability-marketed products delivered 54.7% of CPG market growth (2015-2019) despite representing only 16.1% share of the category($) in 2019, up +2.4 ppts vs. 2015.
$ Share of Market (2019)
Sustainability-marketed products grew 7.1x faster than products not marketed as sustainable.
Why Sustainability
16.1 %
$ Share of Market Growth (2015-2019)
54.7%
45.3%
• sustainability- marketed products • conventionally- marketed products
83.9%
• sustainability-marketed products • category • conventionally-marketed products
130 125 120 115 110 105 100
2015 2016 2017 2018 2019
Sustainability- marketed 4-YR CAGR: 5.86% Total Market 4-YR CAGR: 1.56% Conventionally- marketed 4-YR CAGR: 0.83%
Index (Base Year 2015 = 100)
SAP Enabler Strategy for the Sustainable Business
How can software support to slow down the climate change?
By Mathias Boettger
READ
By Judith Magyar
Reducing Carbon Footprint to Ensure the Future Food Chain
FRoSTA AG: Engaging Employees to Reduce Environmental Impact and Build a More Sustainable Future
DOWNLOAD
Hofmann Menue: Safe and secure food delivery
WATCH
Reduce GHG emissions along the value chain
Climate and Natural Capital Accounting
Build true cost values into end-to-end management of enterprises and across business networks
SAP Product Footprint Management*
Product Carbon Footprint Analytics*
Product-level GHG analytics
Business Ecology Management for Small and Midsize Businesses*
Product-level natural capital accounting for SMB nodes in the supplier networks of larger enterprises
SAP Environment Management
Emission management and carbon tracking
Emobility*
Maintain your electric car fleet
Sustainable Travel (Concur)
Understand and mitigate your CO emissions caused by business travel
Resource Productivity, Tracking and Reuse
Building resilience and circularity principles into supply chain, material flows, markets, and resource consumption
Responsible Design and Production*
Sustainable packaging reporting/extended producer responsibility/scenario modelling
Responsible Sourcing and Marketplace*
Supplier risk, ethical sourcing, and secondary marketplace
SAP Rural Sourcing Management*
Responsible sourcing
GreenToken*
Co-mingled raw material tracing
SAP Ariba Supplier Risk Management*
Resource Recovery and Reuse*
Downstream material analytics solutions to support extended producer responsibility, waste infrastructure investment, and responsible sourcing
Responsible Consumption*
CX Solutions to engage customers in sustainable brand and product experiences
SAP Logistics Business Network*
Material traceability solution
Mapping operation data to show impact with holistic sustainability reporting to enable sustainable business steering and decisions
Next-Gen Sustainability Performance Management
Corporate Sustainability Reporting and Steering*
Next-gen sustainability performance management
SAP Profitability and Performance Management
Sustainability acceleration package
Ensuring continuous improvement in safe, equitable, and complaint businesses, within the company and across the value chain
Protecting People, Communities and Societies
SAP Environment, Health and Safety
Reduce risks to foster safe operations
Success Factors
ISO 30414 human capital reporting
SAP Qualtrics
Manage your customer sustainability engagement
SAP Business Integrity Screening
Anomaly detection and prevention to mitigate fraud risk and reduce losses
SAP Product Compliance
Product and chemical compliance-safety data sheet, label, and dangerous goods management
*planned
Increase sales and improve your customer experience with 3D Customization Expivi enables brands and retailers to visualize and personalize their products in 3D and Augmented Reality (AR). Expivi is an interactive and visual platform that generates a great online experience with instant 3D configurations and visualization.
Guide customers with your brand's unique expertise without adding manual work for your teams: create style guides for every customer for every product and every season, unleash your store associates as personal stylists, dynamically spin up landing pages around any theme or campaign, and more - Use data on margin, sell through, and more to push products that maximize the KPIs you care most about, while protecting your brand's unique point of view - Ensure there's enough "on-brand" content to populate every customer segment and channel (stores, ecommerce, social media, email, SMS, etc.)
Excess inventory? Meet INTURN. As an extension to any SAP ERP, we offer the only global enterprise software solution to provide a system of record for managing slow-moving or excess inventory across industries. By streamlining workflows, our platform empowers brands like yours to reduce inefficiencies and improve product margins—all while ensuring channel protection. Due to COVID-19 there has been a massive build-up of inventory. INTURN manages and streamlines slow-moving and excess inventory maximizing sale margins and speed to market.
OneRail is a delivery orchestration platform that connects shippers to an extensive courier ecosystem in real time to automate deliveries, optimize their final mile, and control the entire delivery supply chain in one platform. From the demand signal to proof of delivery, OneRail provides complete visibility, tracking, and exception management.
ParcelLab is a cloud-based solution (SaaS) is built on a technology core for real-time monitoring of operations data to create Operations and Logistics transparency, improve customer experience and predict issues post-sales. We enable highly customizable workflow automations that create engaging and supportive customer experiences.
SAP and GK together provide a superior omnichannel experience with a combination of unrivaled solutions for retailers worldwide. SAP distributes most GK Software solutions worldwide under its own brand: Omnichannel Point of Sale, In-Store Operations, Mobile Consumer Assistant, Dynamic Pricing, Cloud POS and Frictionless Checkout.
C2RO is revolutionizing the physical world. C2RO leverages the existing surveillance cameras to accurately analyze the behaviour, demographics and journey of people in a facility. C2RO’s flagship product, Perceive, is enabling data-driven decision making, optimization of operations, and transformation of physical facilities into safe, engaging, and immersive environments for visitors. The C2RO biometric-free solutions are built for scale and are GDPR-compliant.
Online Shopping Made Human - Bring the store experience online with the #1 virtual shopping app.
Exceptional Enterprise Digital Solutions Keytree, a Deloitte business, is an international award-winning design and technology consultancy and product developer, we help transform digital potential into business reality. Reimagine Everything How can you thrive when continuous disruption keeps redefining possibilities? It’s time to reimagine everything – relationships, data, markets, the workforce and more.
Deliver contactless customer experiences at scale through mobile wallets like Apple Wallet and Google Pay. Experiences include dynamic coupons and offers, rebates, loyalty and gift cards, event tickets, and other lightweight branded content that lives in the mobile wallet and integrates with SAP.
Critical to the success of top line growth is to understand consumer sentiment, innovate new products quickly, and focus on the routes to market to meet consumers in their moments of need.
Profitable Topline Growth
Why Topline Growth SAP Solutions Customer Success Partner Solutions
Why Topline Growth
In unplanned trade spend
50-90%
Benefits
Promotional Sales
3-5%
sales team productivity
35%
online sales in total
38%
cart size
18%
conversion using mobile first shopping
200%
Process Description
An intelligent sales management platform enabling the enterprise to realize high value for all sales activities.
Enable direct consumer communication and sales Listen and act on consumer sentiment Optimise promotional investment thru all sales channels Leverage customer and consumer insight, perfect store initiatives and field sales effectiveness
Business Outcomes
Efficient management of trade promotions, sales, and budgeting Optimised spend for marketing and trade promotions Maximising portfolio effectiveness Reduce cost to serve for B2B and B2C customers Increase average order size, operation hours and accurate orders
The Solutions
1. Optimized Trade Plans 2. New Sales Channels 3. Digital Manufacturing and Automation
1. Reduction of excess inventory 2. Time to resolve claims
1. Intelligent Trade Cl 2. Cost to Serve 3. Predictive Maintenance
1. Connected Planning 2. Supply Chain Visbility/Control Tower 3. Trade and Revenue Growth Analytics 4. Closed loop feedback on trade and revenue growth plan execution at retail
1. Optimized Trade Promotions 2. Revenue Growth Planning and Optimization 3. Optimized Visit and Activity Plans
Cash
TOPLINE GROWTH
MARGIN EXP/ CONTROL COSTS
DECISION MAKING/ ANALYTICS
TRADE SPEND/ EVOLUTION
Real-time visibility into plant profitability
Intelligent Trade Claims Management
Intelligent Factory
Offer Innovation unlocks revenue growth by continuous testing of untried promotions with your real shoppers. The solution is a Software-as-a-Service “SaaS” platform that can be seamlessly integrated with your existing TPM system or deployed as a standalone solution. It leverages Advanced Analytics & Diagnostics, AI-Powered Experimentation, and Intelligent Guidance & Tracking to unlock promotion performance at scale.
Eversight
Continuously Drive Revenue & Profit Growth at Scale
We built the first-of-its-kind Autonomous Decision Science™ platform. Enterra is your data scientist, subject matter expert, and trusted counselor. It can analyze and contextualize subtleties to achieve unmatched understanding and generate insights at a level of speed, accuracy, and automated management processes that are unparalleled – all with limited human intervention. We help your enterprise make decisions in minutes and hours – not days, weeks, or months.
We pioneered Autonomous Decision Science™.
Enterra
SAP powers revenue growth from consumer products sales and marketing processes across all routes to market – from indirect B2B routes to consumers through distributors, wholesalers, retail partners or food-service through areas of high growth with direct access to consumers via marketplaces and direct to consumer services.
Revenue growth from Direct To Consumer and B2B routes to market
Why growth in direct to consumer & B2B routes to market SAP Solutions – consumer products CX solutions Customer Stories Partner solutions
SAP Commerce Cloud & SAP Upscale Commerce
Why growth from direct to consumer
SAP solutions enable consumer products goods companies to create a complete DTC playbook – from customer identification & acquisition through to low-friction, rapid to deploy ecommerce capabilities that include subscriptions, configurable payment gateways, digital wallets, automated AI merchandising and category sales alerts & heatmaps. Whilst also solving critically important post purchase needs for customer service, consumer feedback and timely fulfilment down to last mile.
Consumer products direct to consumer eCommerce revenue increased 46% in the US in 2020, which is 10x the average growth of revenue across all channels.
Selling directly to consumers is booming.
Why growth from B2B routes to market?
Direct to consumer offers certainty to your consumers
Source: eMarketer, Feb. 2021
2019
2020
2021
2022
2023
$76.68
$111.54
$129.31
$151.20
$174.98
$ BILLIONS
12.8%
% RETAIL ECOMMERCE SALES
14.0%
14.2%
14.5%
14.7%
Direct to consumer (D2C) ecommerce sales
US direct to consumer ecommerce sales forecast to reach $175 billion by 2023.
We typically see that B2B customers that transact through eCommerce channels have a higher average order value due to the impact of personalized recommendations as well as a lower total cost to serve increasing both top line and bottom line impact.
9x
1.7%
18.2%
B2B eCommerce is growing at 9x the rate of regular B2B sales growth.
B2B commerce sales growth 2019 vs. 2018
Source: Digital Commerce 360 - *US B2B Ecommerce Market Report* May 2020
B2B eCommerce
B2B Sales
B2B sales interactions have increasingly moved to digital and remote interactions. This is driving increased need for B2B eCommerce solutions for buyers to self-serve using buying portals that provide all the buying sophistication required in B2B procurement (customer specific pricing, customer catalogs, guided selections, repeat-orders, complex promotions, etc.) but with consumer grade digital experiences across all devices types.
SAP serves all aspects of consumer products B2B routes to market with solutions to suit modern trade, traditional trade and food service. From reducing cost to serve and increasing operational hours and increased order sizes with B2B Commerce solutions, to ensuring trade promotional spend is profitable and leading to sales uplift with key accounts.
SAP has a best-in-class Retail Store Execution solution - as assessed by the Promotion Optimisation Institute in April 2021. This enables field sales teams to be more efficient, effective and ensure consumer product companies are growing their share of shelf and volume of products sold by retail partners, by guiding sellers to the right activities, with the right customer opportunities at the right time.
Whether creating B2B buyer portals, rapidly enabling new direct to consumer business models or embedding eCommerce capability into existing experiences with headless integrations – SAP CX commerce solutions can span all consumer products ecommerce needs, across multiple brands & markets.
1.
SAP Customer Data Cloud & SAP Customer Data Platform
2.
Changes in privacy regulations and consumer data rights expectations, there are ever more obstacles to user traceability growing alongside the imperative to identify and authenticate consumers in ways that are secure yet frictionless as possible. The importance of capturing first party profile data, resolving it into unique profiles and unifying a complete picture of the consumer from other systems and technology investments has never been more important for consumer products brands. Correctly using that unified consumer data only for the purposes that the consumer has consented to, whilst orchestrating experiences and driving actions from events – is what the SAP customer data solutions enable our customers to achieve.
Emarsys
3.
Engaging consumers directly – to find and acquire new customers, retain existing customers and prompt their next purchase and loyalty needs consumer data, strategic purpose and well-structured, goal-orientated tactics based on best practice experiences.
SAP Sales Cloud - Retail Store Execution & Perfect Store
4.
Perfect store execution demands consumer products companies with field sales teams ensure their retail partners aren’t out of stock, implement agreed planograms and promotional activities whilst actively prioritizing which accounts and stores require attention with visits, surveys and negotiations with store managers. SAP Retail Store Execution is a best in class solution that helps consumer products companies with flawless store execution.
CDPs for retail: Build vs. buy considerations
Build customer trust through consent based engagement
Turn anonymous visitors into loyal customers
SAP Sales Cloud for Retail Execution
Deliver rich e-commerce experiences
B2C Upscale Commerce Overview
Brakes are a food service company in the United Kingdom. When the pandemic rapidly changed their business dynamics – they were able to leverage their existing investment in SAP Commerce Cloud to pivot to an entirely new business model and sell direct to consumer in just 7 days. Demonstrating the flexibility and depth of capability that SAP Commerce solutions can provide. Discover more
SAP Commerce Cloud
Whirlpool EMEA use SAP cloud for customer retail store execution to empower field sales teams to more efficiently and effectively meet the needs of their retail customers. Saving time in planning priorities, activities and store visit routes, to conducting store surveys, planogram checks and understanding the history of stores performance and application of promotional tactics. Discover more
SAP Cloud For Customer, Retail Store Execution
Nestle have adopted SAP Customer Data Cloud as universal solution for consumer identity and access management and enterprise consent management. In an environment with 100’s of digital properties spanning many brands and regions, having global consistency in identifying consumers and handling consumer data is a critical part of truly understanding the needs of every individual consumer. Discover more
SAP Customer Data Cloud
Helping consumers be fleet of foot is part of the day-to-day for Puma. However, in the past 12 months – Puma has been quick out of the blocks with consumer engagement & communication using Emarsys to better target, segment and reach consumers with suitable products and aligned communication and tone of voice. Discover more
Emarsys Consumer Engagement
Determined to improve the user experience for its core B2B and growing B2C & DTC channels, Bosch Power Tools is using SAP Service Cloud to gain a holistic view of its customers and improve how it meets their demands. Discover more
SAP Service Cloud
Last mile carrier operations experience (OX) management platform for online retailers, brands and distributors (B2C/B2B). The ParcelLab SaaS platform automates real-time tracking and monitoring of transactional data to create transparency and identify & predict issues post-sales, All in a highly customizable manner. App Store
ParcelLab
TVPage enables salespeople for ecommerce by activating storefronts for salespeople on your site. Salespeople post shoppable video and generate new sales by sharing to their social audiences and earn commission on their sales directly on the platform. Article App Store
TVPage
Sampler helps brands deliver product samples online and gather insights they need to build one-to-one relationships with their customer. Via our integration with SAP, those insights can be seamlessly transferred into the brand's SAP Customer Data Cloud for ongoing relationship building. Article App Store
Sampler
Expivi enables brands and retailers to visualize and personalize their products in 3D and Augmented Reality (AR). Expivi is an interactive and visual platform that generates a great online experience with instant 3D configurations and visualization. App Store
Expivi
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance. By transforming siloed data into actionable insight, Adverity reduces the complexity in demonstrating the ROI of multichannel campaigns.
Adverity
Trusted SAP Solutions Provider to the Fashion and Lifestyle Industry.We empower fashion and lifestyle companies to transition to the digital age by leveraging the latest SAP technology. Easily manage the entire fashion process—from manufacturing, private brand retail, and wholesale with our suite of integrated, configurable solutions.
Retail Point of sale (POS) irregularities generate losses in the tens and hundreds of millions. Therefore retailers must be able to continuously analyze their store processes and identify irregularities immediately. SAP® Loss Prevention by Fujitsu provides: Quick identification of irregularities: deep insight into all store processes and quick identification of irregularities while remaining compliant with regulatory mandates (GDPR) Comprehensive and out-of-the-box: software allows you to uncover activities in individual transactions as well as existing structures at the POS that indicate process inconsistencies, inadequate training or even intent. Frequent scenarios are provided as standard and can be configured in an agile way. Flexible operating model: solution available on-premises, in the cloud or as a managed service Time savings: up to 40% faster evaluation of alerts; short response time
Incture® is a digital systems company and a community of passionate, purpose-led individuals seeking to enhance people’s lives with technology. We deliver digital solutions including Cherrywork® intelligent digital applications and systems, with speed and at scale to address their customers’ complex business challenges and opportunities. We are one of the largest providers of digital applications and technology solutions on SAP Business Technology Platform. The company has 500+ employees with expertise in SAP Cloud Platform, SAP Analytics Cloud & Business Technology Platform. Our focus industries include Manufacturing, Consumer Goods & Retail, Energy & Natural Resources and Life Sciences. Headquartered in Bangalore, India with offices in North America, Southeast Asia, Australia, Europe and the Middle East, Incture currently serves more than 90 customers globally. Incture, Cherrywork and other Cherrywork applications are registered trademarks of Incture Technologies Private Limited.
WEATHER-DRIVEN DEMAND ANALYTICS Planalytics, Inc. is the global leader in Business Weather Intelligence®. Through advanced weather analysis technologies, planning and optimization solutions, and industry-specific expertise, Planalytics helps companies precisely measure weather-driven impacts and effectively manage the never-ending variability of climate.
We are specialized in solutions for the retail industry. Retail Solutions is one of the leading SAP Retail consulting companies in Europe. From our locations in Switzerland, Germany, Austria and the United Kingdom, we support customers throughout Europe.
Savantis is a leading provider of end-to-end solutions and support for the digital transformation of retail businesses. With more than 20 years of experience helping businesses succeed, Savantis has the capabilities, expertise, and latest technological solutions built on SAP® to help retailers compete in today’s market.
Connect to your trading partners with ease via prebuilt IDoc and S/4 HANA API’s for EDI integration. As the industry’s only full-service EDI and vendor enablement provider, SPS goes beyond the technology with a full-service team that handles all the operational and technical details.
Placeholder
Turn Deadstock Into Dollars
Why an Agile Supply Chain SAP Solutions Customer Success Partner Solutions
Retailers need to redesign supply chains into consumer value chains with full transparency and commitment to customer service while increasing efficiency and optimizing cost.
Creating a resilient supply chain is high on consumer product executive’s agenda as they are realizing disruption is becoming more frequent and more severe. Their priorities are to make their supply chains more connected, intelligent, agile, and responsible. Companies are increasing their investments to digitally transform their supply chains to make faster & better decision, automate manufacturing and increase employee productivity. Which means their revenues and market share will be sustainable during times of disruption and/or changes in consumer buying behaviors.
Re-imagine an Agile and Resilient Supply Chain
Why an Agile Supply Chain
Manufacturing and supply chain professionals are focusing on their supply chain’s resilience
McKinsey article, Industry 4.0: Reimagining manufacturing operations after COVID-19
There is a need for connected supply chain, not just across departments within your organization but throughout your ecosystem of customers, suppliers, contract manufacturers, logistics service providers, and other partners.
The best path forward is investing in a comprehensive digital transformation strategy that is made to adapt to constant change, drive a return to profitability, and pave the way for long-term success.
93%
In revenue loss due to stockouts
10-15%
To run planning calculations down from 8 hours
8 minutes
Better order fulfilment metrics
5-10%
Improvement in inventory turns
25-30%
In on-time delivery
10-30%
In total logistic costs
10-12%
One system as the single source of truth
Improved first pass and overall quality
Zero unplanned downtime in production and shipping
In operating costs
10%
Better yields and improved material and resource utilization
In operating efficiency (OEE)
40%
Touch-less invoices processed
90%
Lower revenue loss due to stockouts
23%
Spend under contract
94%
Average sourcing saving
4-8%
Inventory reduction
Lower procurement cost
27%
12%
Reduced cost of project delays
5.8%
Shorter time to market for new products
3.7%
Project cost overruns
10.3%
New product revenues
13.5%
Compliance-related losses
9%
Project & portfolio efficiency
15%
Running an agile digital consumer products supply chain
As the global pandemic wreaks economic turmoil around the world, modern supply chains face unprecendented challenges and are drawing an increased level of scrutiny. The supply chain is now the main protagonist everywhere and has transitioned from being a “behind-the-scenes” organizational function to a differentiator for an enterprise.
• reduce time to market • continuously and sustainably innovate • deliver on customer demand • holistic view of demand • balance inventory and service levels • improve forecast accuracy • optimize manufacturing processes and minimize waste • improve collaboration with contractors • increase agility and responsiveness • improve speed, effciency and sustainability • deliver perfect orders consistently and profitably • increase utilization of warehouse and transportation • Manage lifecycle of physical assets efficiently and sustainably • predict and simulate asset behavior • avoid unplanned downtime • enable better collaboration between shippers and carriers for improved process efficiency • improve collaboration between manufactures and operators for asset management • ensure that sustainability is embedded across our analytical and transactional solutions
DESIGN
PLAN
DELIVER
OPERATE
NETWORK
SUSTAINABILITY
MANUFACTURE
Design
Deliver
Operate
Manufacture
SAP’s vision is to transform today’s fragmented supply chains into unified, collaborative, and intelligent networks to help you confidently adapt to changing market dynamics and future-proof your business.
Advanced receiving
BUSINESS NETWORK
Supply to production
Advanced shipping
Harmonized processes in inbound and outbound movements
for better visibility and efficient execution
Synchronized planning
Planning and scheduling
Streamline order fulfillment
Reduce inventory
Deliver the perfect order
LabelNow is the new SAP Business Technology Platform based solution to create compliant product label Content for digital or physical channels with high level of automation. Fully integrated with your existing SAP Product Lifecycle Management solution, it enables you to design and translate your label content in a few clicks.
Gramont
Advanced Visibility for Consumer Goods - Ensure your products hit stores on time, meeting retailers needs and reducing costs by making proactive decisions based on real-time transportation visibility data and predictive ETAs.
Meet delivery demands with visibility
Project 44
Create a trusted connection to consumers by telling the story about a product's provenance via unique QR codes integrated with SAP Logistics Business Network, material traceability option. Benefit from higher consumer engagement, rich data sets of consumer behavior & increased consumer loyalty.
Scantrust
Partner solutions for brand innovation and growth
Value Chain Management
Real-time Transportation Visibility
Trade Promotion Optimization
Promotion Performance
3D & Augmented Reality
Operations Experience Management
Autonomous Decision Science
Inventory Optimization
Influencer Marketing
Product Traceability
Marketing Analytics
Digital Product Sampling
Explore transformative solutions to fuel brand innovation and growth in digital supply chains, sustainability, transformation, and more.
Will open in a new window
x
• 10-25% revenue growth • 2-5% profitability increase
Key Benefits:
The solution is a SaaS platform that can be seamlessly integrated with your existing TPM system or deployed as a standalone solution. It leverages Advanced Analytics & Diagnostics, AI-Powered Experimentation, and Intelligent Guidance & Tracking to unlock promotion performance at scale. Eversight CPG Suite supercharges promotion performance for Consumer Goods Manufacturers by automated testing with real shoppers via patented AI-Powered Experimentation. The win: Find the best possible promotion structures that drive toward your objectives.
Client List: Walgreens, JCPenney, RiteAid, Kellogg's, Maple Leaf, Coca-Cola, Neutrogena, Bayer, Molson Coors, Johnson & Johnson
Eversight Offer Innovation unlocks revenue growth by continuous testing of untried promotions with your real shoppers
10%+ increase in product margins 85% decrease in operating costs 60 days decrease in go-to-market time 55% decrease in transaction time
Key Benefits: • • • •
Excess inventory? Meet INTURN. As an extension to any SAP ERP, INTURN offers the only global enterprise software solution to provide a system of record for managing slow-moving or excess inventory across industries. By streamlining workflows, the platform empowers brands to reduce inefficiencies and improve product margins—all while ensuring channel protection. INTURN manages and streamlines slow-moving and excess inventory maximizing sale margins and speed to market.
Client List: Unilever, Levi's, KIND, Hanes, Theory
The #1 solution for streamlining the way you sell slow-moving & excess inventory
Double-digit increase in basket size Over 90% open rate on emails 25% reduction in WISMO Triple customer reviews
ParcelLab is a cloud-based solution (SaaS) built on a technology core for real-time monitoring of operations data to create Operations and Logistics transparency, improve customer experience and predict issues post-sales. ParcelLab enable highly customizable workflow automations that create engaging and supportive customer experiences. • Increase revenue • Improve customer delight • Relieve stress on customer service teams • Improve global carrier accountability • Support return processes
Client List: Ikea, Lidl, Weber, Nespresso, Puma, Farfetch
The world’s leading Operations Experience Management platform
5X increase in conversion rates $7.33 average revenue per video view 25% higher AOV
Key Benefits: • • •
TVPage is an influencer marketing platform where brands leverage creators (influencers, employees & customers) to generate authentic product content. The content is shared with social audiences, and our AI-powered recommendation engine serves the highest-performing content on product pages. Influencers and store associates: • Create and post shoppable content • Share to their social audiences • Earn commission on new sales
Client List: Macy's, Sur la table, Crutchfield, Bed Bath & Beyond, Floor Decor, Kay Jewelers, Zales, TJX, Ashley Homestore, Auto Zone
Empowering brands to invite influencers and store associates to sell in their online stores
Secure individual QR codes for smart packaging & products Supply chain data collection End-user web pages (for content, engagement, & loyalty) Cloud dashboard for reporting and analytics
Create a trusted connection to consumers by telling the story about a product's provenance via unique QR codes integrated with SAP Logistics Business Network, material traceability option. Benefit from higher consumer engagement, rich data sets of consumer behavior and increased consumer loyalty.
Client List: Unilever, Abbott Nutrition, LVMH, Henkel, Rémy Cointreau, Girard-Perregaux, Antinori, DSM, ABInBev
Supply chain traceability, anti-counterfeiting, and business intelligence from scan data
VISIT WEBSITE
Impact to Bottom Line: Enterra delivered a 363% ROI in year 1 (in just one quarter) and is on pace to deliver >1,000% ROI in year 2 on its work with a global food & beverage supplier. Add intelligence to existing systems and improve over time by learning from usage and through the inclusion of new data. Optimized, actionable recommendations that consider real-world constraints that are ready to implement in the field. Incorporate vast amounts of structured and unstructured data and multiple real-world constraints to explain which variables truly impact performance and can be optimized to drive meaningful growth.
Enterra Solutions Enterra’s Revenue Growth Intelligence System™ integrates the key revenue growth drivers of promotion, pricing, market/media mix, and assortment into a holistic optimization framework to maximize benefit from commercial spend. The system balances the requirements and constraints of the manufacturer and the retailer to enable in-field actionability.
Strategic Revenue Optimization
10% increase average cart value 25% higher conversion rates 80% reduction in returns and stock 90% increase in engagement
Expivi enables brands and retailers to visualize and personalize their products in 3D and Augmented Reality (AR). Expivi is an interactive and visual platform that generates a great online experience with instant 3D configurations and visualization.
Client List: Crocs, L'Oréal Paris, Lancôme, Columbia, PontMeyer
The ultimate customer experience with 3D configuration, customization and AR
Seamlessly transfer insights and data collected for remarketing Drive brand awareness & relevance Incite brand adoption Integrates with SAP Customer Data Cloud
Sampler is a Direct-to-Consumer product sampling platform that allows brands to target, track, and measure their sampling program from start to finish. By targeting the right audience, sending samples directly to their doorstep, and collecting product feedback, Sampler helps brands gather the data they need to build direct relationships with their consumers.
Client List: L'Oréal, Kimberly-Clark, Henkel, Shiseido, The Body Shop, Estée Lauder
Direct-To-Home Digital Product Sampling
Improve Management of: • • •
Price and profit margin analysis Buy side and Sell side incentive programs, Rebates, Chargebacks / Billbacks, Co-Op and MDF IP rights and royalties
Increase control over your mission-critical business processes with Vistex and SAP. These include planning, pricing, execution and analyzation of Go-To-Market programs. New Sales Solutions by Vistex are industry cloud solutions that help you drive profitability by managing growth, revenue and cost control programs. Gain insights over your complex pricing, rebates, incentives, IP rights and royalties. With the industry cloud, this solution set offers you verticalized solutions to drive greater value from your SAP investments. Deployed on SAP Business Technology Platform, these solutions offer you more options, flexibility, and ways to scale your industry-specific business.
Sales Solutions by Vistex
SAP Channel Program Management
SAP Vendor Program Management
SAP Extended Price Management
SAP Rights and Royalty Management, cloud edition
Build a single source of truth for your disparate data eliminate costly errors through high quality data Transform and enhance your data with a few clicks Automated checks and proactive notifications to ensure consistent and high-quality data Flexibility - integrate seamlessly into SAP Data Warehouse Cloud
Adverity is a leading intelligent data and analytics platform that enables businesses to make insights-driven decisions, faster and easier. Used by marketing, sales and eCommerce teams around the world, Adverity transforms siloed data into actionable insight, reducing the complexity in demonstrating marketing effectiveness and return on investment across multiple channels.
Client List: Philadelphia 76ers, RedBull, Colgate-Palmolive, Ikea
Get data. Get Insights.
We have deep E2E business process know-how in CPG and are co-developer of the SAP solutions for: • • • •
Meat, Fish, Dairy CPG Cost-To-Serve Activity Based Costing, Transfer Pricing, Taxes, Planning Sustainability Reporting
SAP Dairy Management by msg for SAP S/4HANA • • • • •
Track your raw materials and their sub-components (as biggest cost drivers!) along the entire production chain to reduce gaps and losses Increase of yields > 1% Optimization of raw material, sub-component & plant utilization Identification of raw material losses More accuracy of sub-component driven product costing
SAP Meat & Fish Management by msg for SAP S/4HANA • • • • • • •
Enhance SAP ERP/ SAP S/4HANA by meat industry specific processes along the supply chain Connect Planning to execution Integrate Shop floor to Top floor Enable financial transparency over the company Provide insights into the Batch Traceability – Track Product Genealogy inside the company Enable a homogeneous IT-Landscape
Cost-To-Serve with SAP PaPM (Profitabilty & Performance Mgt) • • •
Better visibility on those customers who are positively contributing to their bottom line and those who aren’t Make informed choices in order to transform unprofitable customers into profitable ones Provides the basis for analysis how costs are consumed throughout the supply chain in order to identify drivers to increase cost efficiency
We know the consumer products value chain
Increase customer satisfaction Streamline operations and reduce shipping costs Eliminate manual shipment tracking Increase on-time delivery Maximum resilience for the next supply chain disruption
project44 enables the world’s largest companies to track shipments across the global supply chain. Improve the customer experience with real-time tracking, accurate ETAs, and improved on time performance. Extend visibility directly to customers by sharing links that allow your customers to continually monitor the status of shipments important to them.
Client List: Amazon, Dollar General, DSV, Grainger, Growmark, Walgreens
Visibility Into Shipment Tracking
Reimagine CP Webinar Series
Upcoming Events
CLICK HERE
As we enter what we hope is the tail end of the pandemic, we have hoped that supply chain disruptions would also soon be a thing of the past. However, the world has changed – and our new normal includes global shortages on everything from medicine in Nairobi to petrol in Britain and paint in Texas. The long-held belief in just-in-time delivery and low inventory as a best practice is shifting. But what does the future look like for consumer products procurement teams focused on digital transformation, supplier collaboration and sustainable products? In this session, we’ll explore how to lead your business through the new normal by delivering a seamless supply chain, aligned to your company’s sustainability goals.
SPEAKERS: Sebastian Schmid Consumer Products Value Chain Global Practice Lead SAP Intelligent Spend & Business Network James Marland Global Vice President SAP Intelligent Spend & Business Network Bill Hovis Transformational Leader | Former Chief Procurement Officer The Coca-Cola Company and ALCOA
Webinar 1:
View On Demand
Procurement’s Role in Managing Supply Chain Fragility and the Conscious Consumer
The consumer products industry is changing rapidly due to shifting consumer habits and the effects of the recent pandemic. For many CP companies, growth continues to be a top priority – and the ability to adapt rapidly is a key requirement. This Webinar will focus on key growth opportunities for CP companies, including M&A, new product innovation, organic growth, and meeting consumers in their moments of need.
SPEAKERS: Paul Larson Senior Principal, Industry Executive Advisor, Consumer Products SAP Harris Fogel Global Vice President, Consumer Products SAP Albert Guffanti VP, Group Publisher, CGT & RIS News Tony Bender SVP, Chief Information Officer, Culligan
Webinar 2:
Continuous growth is the lifeblood of the consumer goods industry — brands that stand pat and refuse to evolve will see their market share slowly fade. To stay relevant with fickle consumers brands must accelerate their growth and innovation plans to ensure the long-term health of the organization. At the 2021 Consumer Goods Sales and Marketing Summit (CGSM), CGT and SAP hosted an interactive workshop to examine the current state of innovation and how brands can best fast track growth. As part of this peer-to-peer event attendees were encouraged to share their first-hand experience and discuss the challenges and opportunities they are currently facing. This exclusive webinar will build off the workshop’s main themes and provide attendees with an in-depth look at how leading consumer goods companies are accelerating growth and building the enterprise of tomorrow. The panel will provide a deep dive into new routes to market; new product innovation; and understanding consumer sentiment in an ever-changing marketplace.
SPEAKERS: Jon Dano Industry Executive Advisor, Consumer Products, SAP Paul Larson Senior Principal, Industry Executive Advisor, Consumer Products, SAP Sunny Neely Global Solution Director, SAP Tim Denman, Editor-in-Chief, CGT & RIS
Webinar 3:
Addressing Strategic Priorities for Brand Innovation and Growth
A revolution is underway in consumer products marketing. Sweeping changes are impacting the way companies gather data and establish a direct relationship with consumers. New business models are emerging that drive the front office and back office closer together, requiring more speed and agility than ever before. Is your company taking the transformative steps needed to address these challenges? In many cases, the MarTech stack is weighed down with complexity and inconsistency, with only 58% of MarTech capabilities actually being used. One of the keys to success is to simplify the technology underpinning your marketing efforts with a fully integrated best in class suite of tools including commerce, customer data, omnichannel consumer engagement and brand and consumer insights. Join our webinar to learn more.
SPEAKERS: Paul Smith, VP Sales, SAP Sunny Neely Global Solution Director, SAP Albert Guffanti VP, Group Publisher, CGT & RIS News
Webinar 4:
Consumer Products Marketing Transformation: Driving Breakthrough Growth
The Transformation of Retail
Retail is transforming quickly and the retailers who are further down the digital transformation have proven to be more agile in their ability to quickly adapt to shoppers' new behaviors and needs. The Transformation of Retail considers 3 key focus areas:
Make shopping fun, safe, and friction-free all along the consumer journey.
Onboard and empower store associates to inform, recommend, and sell to deliver ideal consumer experiences.
Make all channels of retail smart and connected: online, in-store, and warehouse.
Explore the Smart Store
Consumers
The workers/ associates
The operation of the business
Learn more
1 A Reimagined Consumer Journey
Curbside pickup
AI-powered Self-checkout
Online order pickup
Traditional checkout
Sales assist
Digital advertisement
Vision-supported technologies
2 A Reimagined Worker Experience
Mobile POS/ Smart phone
Enhanced cross-team collaboration
AR/VR immersive training
Back office online training
Informational signage
Computer-vision supported safety
3 A Reimagined Operations Experience
Smart Building Store arrangement layout Store analytics Inventory management Demand forecasting Planogram compliance Automated fulfillment options
Edge Computing
Digital Security & Surveillance
Mask & social distancing detection Body temperature scans Loss & theft prevention
