Retailers and consumers have a lot to cheer about with the updated look of Treasure Cave Cheese.
A Win for the
The bold, look of the new package gets the thumbs up from surveyed consumers.
Younger consumers (18-34) have higher purchase interest when shown new package
New package perceived as less wasteful, easier to find
Majority say new package looks more premium, more authentic
With the and the
© 2020 Saputo Cheese USA Inc. All rights reserved. Treasure Cave® is a registered trademark owned by Saputo Cheese USA Inc.
Source: 1-Brassring Research, Treasure Cave Packaging Concept Evaluation, January, 2020
2-IRI, Latest 52 Weeks Ending 09.06.20, Total US Multi Outlet YOY Sales
Grocers and their customers have come to rely on the rich creamy taste of Treasure Cave Cheese for more than 80 years.
in volume sales vs. YA for Blue/Gorgonzola category
SKU in category
And now shoppers can be more confident than ever that they are making environment-friendly purchases.
Aged to perfection and exquisitely rich in flavor; a popular addition to almost any meal
Available in 5 oz. cups as a crumbled cheese; and as a 5.5 oz. cheese wedge
Delivers a fresh, tangy taste that fits perfectly with Mediterranean dishes as well as salads, pizzas, fish and omelets
Treasure Cave Cheese has dropped the paper sleeve from its cup packaging.
As a top-selling brand, and particularly as the leader in the Blue Cheese category, Treasure Cave Cheese knows it can make a real difference with more sustainable packaging.
The new packaging adheres to parent company Saputo's 2025 Sustainable Packaging Pledge.
Cups continue to be recyclable
Removal of sleeves results in large reduction of paper waste from supply chain
Available in 5 oz. cups as a crumbled cheese or a reduced fat crumbled cheese; and as a 5.5 oz. cheese wedge
A favorite add-in for salads, pastas, pizzas and more; preferred for its earthy, mellow flavor
… A win for the
Blue Cheese brand
Treasure Cave Blue Cheese 5 oz. Crumble is
absence paper sleeve,
on the shelves.
of the and it will appear
retailers will be able to
Available in 6 oz. cups as a crumbled cheese or a reduced fat crumbled cheese; and as an 8 oz. Feta square
Proven Sales champ
Today’s smart retailers continue to reap big returns from the proven selection of the Treasure Cave brand.
1.7 million buyers
A Beneficial Choice
Today’s smart shoppers seek out responsible, sustainable products.
Don’t forget Treasure Cave Cheese and Saputo brands around the holidays!
To discover more, visit TreasureCaveCheese.com
Here are a couple recipes your customers will love.
Blue Cheese Pinwheels
Roasted acorn squash with maple and blue cheese
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