Sigmoid Special report-Pregate predictive analytics, consumer insights, retail media, loyalty, data, analytics, first-party data, personalization, data clean rooms, consumer data, artificial intelligence, generative AI, digital, omnichannel, e-commerce, SKU, categories, sustainability,

Key Steps to Modernizing Your Consumer Data Strategies

Get Away From Guesswork

Scroll or Click to Explore

Sponsored by

“Consumers have been choiceful across many factors. We have witnessed consumers shifting to everyday value channels [mass, club, and dollar], but also online for convenience.” — Sally Lyons Wyatt, Global EVP & Chief Advisor, Consumer Goods and Foodservice Insights, Circana

Grocery shoppers who reported being “very concerned” or “extremely concerned” with retail food inflation. Source: FMI

69%

Marketers who say their organization empowers customers to take control of their data. Source: Gartner

78%

By Maia Jenkins

Meeting the Needs of the ‘Choiceful’ Consumer

Learn how brands like PepsiCo, Reckitt, Estée Lauder, L’Oreal, and more are modernizing their consumer data strategies with generative AI, data clean rooms, and loyalty programs, as well as exploring the potential of retail media as a way to leverage first-party data.