How to Thrive with
Loyalty programs deliver big benefits for retail operators
With 150,000+ c-stores in the US, the competition for customers can be fierce. This is why you need an effective loyalty program.
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a Consumer Loyalty Program
Loyalty Programs Matter to Customers
Customer loyalty programs help you attract, engage, and retain loyal customers.
A loyalty program is the #1 factor that influences
a customers’ decision to visit a c-store
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of customers are more likely to stick with a brand that offers a strong loyalty program
79%
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Highly engaged customers buy 90% more often
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43% of consumers spend more when they are loyal to a brand
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Successful c-stores invest strategically in mobile apps to boost consumer engagement.
PDI mobile app solutions make it easier to use your loyalty programs to compete
with national brands.
Explore how to create personalized,
digital experiences that build deeper relationships with your customers.
Maximize Your Success
with PDI Loyalty Solutions
Here's how.
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PDI can help optimize your app, providing compelling brand-funded offers to better engage your customers at every step of their journey.
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Profitable
behavior change
PDI enables you to communicate your offerings in impactful ways using robust and proven loyalty solutions
Industry-leading
offer network
Actionable,
data-driven insights
click:
PDI Offer Network provides access to fully funded CPG offers, elevating your loyalty program
PDI helps you unlock data and insights to target customer segments for a personalized loyalty experience
Videos, blogs, ads, and more that help consumers become aware of the deals available at their local stores with Corner Rewards, helping to drive rewards
re-demption and stores’ bottom line.
Social media and content marketing
Up-to-date apps and optimized listings so customers can quickly find the app to collect their rewards.
App Store and Google Play Store
Media presence in the technology space, building awareness for the app and for participating stores.
Public relations
Keys for Loyalty Success
Here are three common traits of
successful c-store loyalty programs:
Value
The loyalty program has a strong everyday fuel offer that is simple, consistent, and easy to use
Ex. Save 3¢ every gallon, every day
Simplicity
Engagement
Whether you want to enhance your current loyalty program,
refine your marketing strategy, or create a new program,
PDI can help!
Connect with PDI
Still curious about the impacts of loyalty for your business?
Check out the PDI Loyalty Playbook,
a guide to help maximize your loyalty program.
Get the Playbook
Sources: 1. NACS/Nielsen Convenience Store Industry Count, 2022, 2. Convenience Store News Industry Report, 2022,
3. Bond 2019 Loyalty Report,4. Rosetta, 5. Yopto, 6. Mad Mobile, 7. Morning Consult
Rewards Collection
Consumers earn points every time they shop, unlocking exclusive offers from top brands. High-value incentives and cross-promotions drive trial and new product awareness.
Deals
Loyalty program participants enjoy brand-funded discounts on CPG products, like BOGO, “buy two, get $1 off,” and others, sparking pre-trip awareness, in-store purchase intent, and trial.
Challenges
Loyalty program members complete actions over time to score high-value offers, such as “buy nine coffees, get the 10th free”—upping the loyalty ante and helping operators to gain market share from competitors.
Rewards Collection
Consumers earn points every time they shop, unlocking exclusive offers from top brands. High-value incentives and cross-promotions drive trial and new product awareness.
Deals
Loyalty program participants enjoy brand-funded discounts on CPG products, like BOGO, “buy two, get $1 off,” and others, sparking pre-trip awareness, in-store purchase intent, and trial.
Challenges
Loyalty program members complete actions over time to score high-value offers, such as “buy nine coffees, get the 10th free”—upping the loyalty ante and helping operators to gain market share from competitors.
Consumers understand the program’s value and how they’re rewarded for their loyalty
Ex. Enter your Loyalty ID to earn rewards
Cashier asks for loyalty every time, with loyalty heavily
promoted at sites
Ex. “Are you a member of our reward program?”
Deals
Click to discover:
Get Started with PDI Loyalty
Connecting with Customers
Why is Customer Engagement Important?
Click the stars to find out:
Mobile apps connect customers to brands and increase convenience by putting deals and rewards at shoppers’ fingertips.
Loyalty programs built around mobile apps pack significant power to deliver a frictionless rewards experience.
of consumers prefer to engage via a mobile platform when using a loyalty program while shopping
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70.1%
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of customers prefer using a mobile app to using a mobile website
67%
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of customers would engage more with loyalty programs they can easily access with a smartphone
75%
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