Snack Sales
C-Stores Are Taking A
of Snack Sales
Grabbing a snack is the second most
IMPORTANT reason for visiting a C-store,
BEHIND GASOLINE
Meet Shoppers with What They
Taste is the #1 purchase motivator
No artificial flavours is a top 5 consumer motivator in snacks
WITH
Slim Jim's great taste, high in protein content and no artificial flavours have made Slim Jim the fastest-growing,
shelf-stable meat stick in dollars and units.
Slim Jim is the official meat snack of the WWE®
an audience perfectly matcheD with the C-store channel.
Slim Jim Pumps Dollars Behind the Category
More than $25 million is being invested in media value across Canada and the US to fuel growth and build a loyal and engaged fan base.
Record-breaking WWE sponsorship, the largest deal in WWE history.
VS. branded page average, 44 million impressions over the past year.
Consumers are snacking more often between meals, on average 4.5 times daily. Slim Jim is making it easier for C-stores to
stock up for immediate consumption, road trips and lunch boxes.
Shelf ready, peggable.
Snack-sized, individually wrapped and lunch box friendly.
High in protein, 6 GRAMS PER SERVING.
Catch Shoppers in the Aisles
Displays positioned in snacks, beverages and at checkouts
help shoppers find Slim Jim.
Merchandisers include:
*Power wings
*Impactful displays
*Magnetic metal racks
Bigger Bite
and 32% of adults who go inside after buying gasoline purchase a snack (US).
+
click A STICK to GRAB ONE
TASTE
ARTIFICIAL
FLAVOURS
63% WANT
Bold flavours are fan favorites
WANT TO EAT
MORE
PROTEIN
Bold
These two
SALES
CLICK
THE
STICK
TAP TO PLAY
More than
followers ON SLIM JIM SOCIAL platforms.
Combined with WWE's platforms, the total equals
6 million
7X
ENGAGEMENT RATE
more than 75 million
followers
7
+
X 2,000,000
BE READY WHEN
Introducing a new 14-count gabletop multi-pack tailored made for convenience retailers.
ASK US
FOR MORE
INFO!
INSIDER INFO
(click here)
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32%
4
5
11
7
8
SNACKS!
NEW!
Customers will be looking for the Slim Jim brand in your stores.
MAY
OCTOBER
BOLD
See how the flavour of BiGS can put you ahead of the pack.
CLICK HERE
In-shell seed sales sprout
during through
Within shelf-stable, Slim Jim is
the rate of the category.
GROWING 10X
Retailers can drive robust and incremental dollar growth by adding or expanding Slim Jim to their assortments.
Slim Jim brought $750K growth to the category
Shelf-stable sales are up
9% versus 2% category gains
Slim Jim sales are up 102%
Learn how to satisfy shoppers’ snack cravings
while building sales with Slim Jim
CLICK HERE
MORE SNACKS
CLICK HERE
Sources: 1. NACS Magazine, September 2023, US; 2. Ipsos Canada Chats, 2024; 3. NPD Tracker – Health Aspirations and Behavioural Tracking March 2021, US; 4. NPD Tracker- Health Aspirations and Behavioral Tracking, March 2021, US; 5. Circana 2023 Snacking Survey, US; 6. Nielsen NATIONAL EXCL NFLD GDM + C&G + GM/WC - L52W - PE Jun 17, 2023, Canada;
7. Rival IQ. WWE Fact Sheet, Luker SSRS on Trends Sports Poll 2022, MRI-Simmons Spring 2023 Survey, TikTok 4.3 million followers, Instagram 1.3 million followers, Twitter 518 million followers, Threads, 139K Followers, 7/11/2023; $25 MM media included in-kind and earned media value in addition to direct spend; 8. Ipsos, Canada Chats 2023.
2024 ©Conagra Brands Canada, Inc., All Rights Reserved. TM ©WWE. All Rights Reserved.
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3
6
In the US
In the US
Total Slim Jim Social Followers: 6.1 Million
Total WWE Followers: 69.5 Million
Total Combine Followers: 75.6 Million
(US)
®
®
®