01
2019 Net $M: $100,542 1-Year Growth: 9.2%
Nestle SA*
2019 Net $M: $67,700 1-Year Growth: 1.3%
The Procter & Gamble Company
2019 Net $M: $67,161 1-Year Growth: 3.9%
PepsiCo
2019 Net $M: $62,971 1-Year Growth: 22.0%
LVMH Moët Hennessy Louis Vuitton*
02
03
04
2019 Net $M: $60,978 1-Year Growth: 8.5%
Unilever N.V.*
2019 Net $M: $52,329 1-Year Growth: -4.2%
Anheuser-Busch InBev
2019 Net $M: $51,700 1-Year Growth: 16.0%
JBS S.A.
2019 Net $M: $62,936 1-Year Growth: 22.0%
Christian Dior*
2019 Net $M: $40,820 1-Year Growth: 21.3%
Imperial Brands PLC*
2019 Net $M: $39,100 1-Year Growth: 7.4%
Nike, Inc.
2019 Net $M: $37,266 1-Year Growth: 9.0%
Coca-Cola Co.
2019 Net $M: $42,405 1-Year Growth: 5.9%
Tyson Foods, Inc.
2019 Net $M: $33,445 1-Year Growth: 35.0%
Heineken Holding N.V.*
2019 Net $M: $33,434 1-Year Growth: 23.9%
British American Tobacco PLC*
2019 Net $M: $35,027 1-Year Growth: 18.0%
L’Oréal*
05
06
07
08
10
12
13
14
15
11
09
Top 10
GROWTH BRANDS
Heineken contributes its 2019 growth to investing in its brands, its sustainability agenda and its digital transformation. The brewer acquired a few companies in Poland, Ecuador and Portugal, as well as a minority stake in craft breweries in France and the Netherlands. Perhaps most strategic was the start of a new venture joining forces with the largest beer producer in China. Coupled with listening to consumer demands, Heineken answered the call for “low and no” products with a larger portfolio of 348-line extensions in 123 brands. It also inked a deal to become the Official Beer Partner of UEFA EURO 2020, and in a separate agreement extended its partnership by another three years, including global TV and digital integrated marketing campaigns.
2018
2017
2016
2015
2019
31-45
76-90
16-30
1-15
Past Years >
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26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50
Rank
Company
2015 Net $M
1-Year Growth
Japan Tobacco Inc. Kimberly-Clark Corporation adidas AG The Kraft Heinz Company*** Kirin Holdings Company, Limited General Mills, Inc. Diageo PLC Colgate-Palmolive Company ConAgra Foods, Inc. Asahi Group Holdings, Inc. AB Electrolux San Miguel Corporation BSH Hausgerete GmbH* Qingdao Haier Co., Ltd. Svenska Cellulosa AB SCA Kellogg Company Johnson & Johnson Consumer Reckitt Benckiser Group PLC Grupo Bimbo, S.A.B. de C.V. Kering Uni-President Enterprises Corp. VF Corporation Kao Corporation Compagnie Financière Richemont SA Stanley Black & Decker, Inc.
$18,694 $18,591 $18,480 $18,338 $18,230 $17,630 $16,995 $16,034 $15,832 $15,413 $14,710 $14,328 $14,067 $13,830 $13,734 $13,525 $13,507 $13,155 $12,671 $12,656 $12,639 $12,282 $12,217 $11,295 $11,172
4.10% -5.74% 4.61% N/A -0.42% -1.56% -2.84% -7.19% -10.57% 3.54% 2.39% -17.88% 10.62% -4.13% 3.04% -7.24% -6.82% -4.15% 0.05% 3.73% -5.51% 7.55% 4.19% -22.95% -1.47%
Nestle SA The Procter & Gamble Company Philip Morris International, Inc. PepsiCo, Inc. Unilever N.V. The Coca-Cola Company Anheuser-Busch InBev JBS S.A. Tyson Foods, Inc. LVMH Moet Hennessy Louis Vuitton* Imperial Brands PLC Nike, Inc. 3M Company Mondelez International, Inc. L'Oreal* Altria Group DANONE Heineken Holding N.V. SABMiller PLC WH Group Limited** Whirlpool Corporation Henkel AG & Co. KGaA British American Tobacco PLC Associated British Foods Fonterra Cooperative Group Limited
$89,885 $76,279 $73,908 $63,056 $58,200 $44,294 $43,604 $41,706 $41,373 $39,831 $38,348 $30,601 $30,274 $29,636 $28,204 $25,434 $24,485 $22,408 $22,130 $21,209 $20,891 $19,762 $19,425 $19,410 $18,845
-3.17% -5.26% -7.74% -5.44% -1.14% -3.70% -7.35% -6.99% 10.09% 16.40% -11.25% 10.08% -4.86% -13.46% 12.09% 3.72% -4.73% -4.27% -0.81% -4.65% 5.13% -1.03% -10.48% -7.59% -15.40%
2 0 1 6 C G T T O P 1 0 0
51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75
76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100
Newell Rubbermaid Hanesbrands Inc. Mattel, Inc. The J.M. Smucker Company The Clorox Company Groupe SEB* Namco Bandai Holdings Hermes International PT Gudang Garam ITC Limited Thai Beverage Public Company Limited* Arcelik AS Kewpie Corporation (QP Corporation) Spectrum Brands Holdings, Inc. Post Holdings Nintendo Co. Ltd. Keurig Green Mountain, Inc. Electronic Arts, Inc. Herbalife Ltd. Hasbro, Inc. Sapporo Holdings Limited Coty, Inc. Husqvarna AB McCormick & Company Inc. Tsingtao Brewery Co., Ltd.
$5,916 $5,732 $5,703 $5,693 $5,655 $5,356 $5,327 $5,289 $5,094 $5,091 $4,987 $4,860 $4,706 $4,690 $4,648 $4,595 $4,520 $4,515 $4,469 $4,448 $4,429 $4,395 $4,308 $4,296 $4,259
3.30% 7.64% -5.33% 1.46% 1.14% 12.14% 12.72% 5.65% -2.67% -15.84% 6.51% -9.77% 0.94% 5.89% 92.78% -17.19% -3.99% 26.29% -9.88% 4.00% 2.40% -3.45% 2.40% 1.25% -9.79%
The Estee Lauder Companies Inc. Reynolds American, Inc. Bayer Consumer Health* NH Group Ltd. GlaxoSmithKline Consumer Healthcare* Carlsberg A/S Pernod Ricard Hormel Foods Corporation The Swatch Group SA Saputo, Inc. BRF - Brasil Foods PVH Corp. Dean Foods Company Campbell Soup Company Ralph Lauren Corporation China Mengniu Dairy Company Limited The Hershey Company Beiersdorf AG Parmalat SpA Shiseido Company Limited First Pacific Company Limited Dr Pepper Snapple Group, Inc. Avon Products, Inc. Unicharm Corporation Constellation Brands, Inc.
$10,780 $10,675 $10,192 $10,137 $9,946 $9,568 $9,494 $9,264 $8,888 $8,429 $8,242 $8,241 $8,122 $8,082 $7,620 $7,555 $7,387 $7,304 $7,056 $6,446 $6,437 $6,282 $6,161 $6,130 $6,028
-1.72% 26.02% 15.22% -6.91% 50.76% -9.17% -12.52% -0.56% -5.80% 0.87% -23.66% 0.67% -14.53% -2.25% 2.28% -7.11% -0.47% -4.39% 3.92% -12.94% -5.91% 2.63% -30.39% 32.80% 23.83%
51-100
1-50
46-60
61-75
91-100
+ VIEW BRAND PROFILE
As the Christian Dior group was formed through successive alliances between LVMH and Bernard Arnault (in association with a group of investors), it has naturally benefitted from the growth of its Hennessy premium spirits brand in 2019, as well as its strong sales performance in champagne. That said, its Louis Vuitton and Christian Dior brands also were boosted by creative exhibitions and collaboration, including a strong relationship with Sephora. Christian Dior Maison’s increased production capacity by opening of two new leather goods workshops. Other positive momentum included joining hotel business Belmond, a partnership with Stella McCartney (with a commitment to sustainable, ethical fashion), and a debut in the high-end rose sector in the south of France.
BAT welcomed Jack Bowles as its new CEO in April 2019. Under Bowles, the company is evolving its strategy to reduce the health impact of its business and expanding its offerings of less risky products, such as tobacco heating products and vapor and oral alternatives. As part of this, the U.K.-based company created three global brands for its portfolio to simplify the consumer experience: VUSE vapor products, VELO modern oral products, and Glo tobacco heating products. It also acquired South African vaping company Twisp.
The LVMH-Tiffany merger discussions got their first formal legs in 2019, with the companies announcing that the French luxury conglomerate would acquire Tiffany in a $16.2 billion deal. That deal, however, ended up extending well through 2020 thanks a series of legal battles, and the two companies agreed in October 2020 for a new, $15.8 billion price tag. Before the pandemic took its toll on the apparel and jewelry sectors, LVMH had entered 2020 as “cautiously confident,” intending to focus on developing its brands through both innovation and investments.
As with other tobacco companies, Imperial Brands is putting its portfolio of vapor, heated tobacco and oral nicotine products — which it classifies as its Next Generation Products (NGP) — at the center of its growth strategy. Its international Blu brand leads the NGP portfolio, and it launched its first heated tobacco product, known as Pulze, in Japan. The company is comprised of four businesses: Imperial Tobacco, Fontem Ventures, Logista and ITG Brands. It experienced a bit of a leadership shakeup in 2019, as Alice Cooper stepped down as CEO and was replaced by Stefan Bomhard. Bomhard is currently conducting a strategic review of the company and is expected to release details in early 2021.
Editor’s Note: * Dollar amounts configured by CGT using conversion rates on September 30, 2020.
Top 100
ADDITIONAL NOTES *Conversions from foreign currency to the U.S. dollar were completed on 8/1/2016 **WH Group Limited (formerly Shuanghui International Holdings Ltd.) was privately held until 2013, therefore no financial data was available to calculate five-year growth gain or loss. ***The Kraft Heinz Company was formed in 2015. No financial data for the combined company was available for the years 2011 and 2014 to calculate growth gain or loss.
2016 Net $M
Dr Pepper Snapple Group Bayer Consumer Health Unicharm Corp.* Hanesbrands Clorox Co. Avon Products Hermes International* Mattel, Inc. PT Gudang Garam* Spectrum Brands Holdings Groupe SEB* Post Holdings Hasbro, Inc. Bandai Namco Holdings* Kewpie Corp. (QP Corp.)* Sapporo Holdings Ltd.* Arcelik A.S.* Herbalife Ltd. McCormick & Co. Electronic Arts* Coty, Inc. Nintendo Co.* Brown-Forman Husqvarna AB* Thai Beverage Public Co.*
$6,440 $6,354 $6,076 $6,028 $5,761 $5,700 $5,474 $5,456 $5,422 $5,400 $5,262 $5,027 $5,020 $4,918 $4,720 $4,632 $4,563 $4,500 $4,412 $4,396 $4,349 $4,311 $4,011 $3,955 $3,887
3.0% -0.6% -3.8% 5.2% 3.0% -7.0% 7.0% -4.0% 8.4% 7.4% 4.8% 8.1% 13.0% 1.8% -0.3% 1.5% 13.6% 0.0% 3.0% -2.6% -1.0% -0.6% -2.0% -8.0% -22.0%
Compagnie Financiere Richemont SA* Conagra Brands Stanley Black & Decker Estée Lauder Companies MolsonCoors Brewing Co. BRF - Brasil Foods* Nipponham Group* Hormel Foods ITC Ltd.* Pernod Ricard* GlaxoSmithKline Consumer Healthcare PVH Corp.* Saputo, Inc.* China Mengniu Dairy Co.* Campbell Soup Company J.M. Smucker Co. Dean Foods Co. Hershey Co. Swatch Group SA* Shiseido Co.* Ralph Lauren Corp. Beiersdorf AG* Parmalat SpA* First Pacific Co.* Constellation Brands
$11,657 $11,643 $11,407 $11,300 $10,983 $10,362 $10,276 $9,523 $9,522 $9,137 $8,891 $8,203 $8,176 $8,031 $7,961 $7,811 $7,710 $7,440 $7,420 $7,264 $7,230 $7,106 $6,829 $6,779 $6,548
-3.2% 25.0% 2.0% 4.0% -2.3% 4.9% 2.4% 2.8% 3.2% 2.0% 9.0% 0.0% 3.1% 9.7% -1.0% 37.0% -5.0% 0.7% -10.6% 1.5% -1.0% 1.0% 1.0% 5.0% 9.0%
Japan Tobacco Kimberly-Clark Corp. British American Tobacco PLC Fonterra Cooperative Group Ltd. Qingdao Haier Co. General Mills Associated British Foods Diageo PLC Colgate-Palmolive Co. Asahi Group Holdings San Miguel Corp. BSH Hausgeräte AB Electrolux Johnson & Johnson (Consumer) Newell Brands Kering Kellogg Co. Svenska Cellulosa AB SCA Uni-President Enterprises Reynolds American, Inc. Kao Corp. Carlsberg A/S* RB* Grupo Bimbo, S.A.B. de C.V.* VF Corp.
$18,315 $18,202 $17,994 $17,200 $17,135 $16,563 $16,548 $16,461 $15,195 $14,588 $13,811 $13,755 $13,310 $13,307 $13,264 $13,034 $13,014 $12,894 $12,819 $12,503 $12,458 $12,309 $12,226 $12,161 $12,000
-5.0% 2.0% 6.9% 9.0% 32.0% -6.0% 5.0% 2.8% -5.0% 1.0% 2.0% 3.50% -2.0% -1.5% 124.0% 6.9% -6.0% 2.0% 0.0% 17.0% -1.0% 2.0% 3.0% 15.0% 0.0%
Nestlé SA* Philip Morris International Procter & Gamble PepsiCo Unilever N.V.* JBS S.A. Anheuser-Busch InBev Coca-Cola Co. Christian Dior, SE* LVMH Moet Hennessy Louis Vuitton* Tyson Foods Imperial Brands PLC Nike, Inc. 3M Co. L'Oréal* Kraft Heinz Mondelēz International Altria Group Danone* Heineken Holding N.V.* WH Group Ltd.* Whirlpool Corp. Adidas AG Henkel AG Kirin Holdings
$86,380 $75,000 $65,300 $62,799 $55,478 $52,219 $45,517 $41,900 $40,000 $39,572 $36,881 $34,126 $32,376 $30,109 $27,196 $26,487 $25,923 $25,744 $23,095 $21,882 $21,534 $20,700 $20,312 $19,696 $18,770
0.8% 1.4% -8.0% 0.0% -1.0% 4.6% 2.4% -5.0% 8.0% 5.0% -11.0% 9.3% 6.0% 0.0% 4.7% 44% -12.5% 1.2% 2.9% 1.4% 1.5% 1.6% 18.0% 3.5% -5.0%
2 0 1 7 C G T T O P 1 0 0
ADDITIONAL NOTE *Dollar amounts configured by CGT using conversion rates on Dec. 31, 2016.
2017 Net $M
Ralph Lauren Corp. Bayer Consumer Health* Hanesbrands Hermes International* ITC Ltd.* Clorox Co. Thai Beverage Public Co.* PT Gudang Garam* Unicharm Corp.* Avon Products Savencia SA Bandai Namco Holdings* Post Holdings Hasbro, Inc. Spectrum Brands Holdings Kewpie Corp. (QP Corp.)* Mattel, Inc. Sapporo Holdings Ltd.* Electronic Arts, Inc. McCormick & Co. Herbalife Ltd. Husqvarna AB* Nintendo Co.* Brown-Forman Church & Dwight Co., Inc.
$6,652 $6,627 $6,471 $6,290 $6,164 $5,973 $5,762 $5,637 $5,633 $5,565 $5,495 $5,443 $5,225 $5,210 $5,007 $4,932 $4,882 $4,848 $4,845 $4,834 $4,427 $4,334 $4,302 $3,857 $3,776
-10.2% -2.9% 7.3% 7.0% 5.8% 4.0% 35.7% 9.2% 6.1% -0.2% 9.8% 7.7% 3.9% 3.8% -0.7% 1.7% -11.0% 1.8% 10.0% 9.6% -1.4% 9.5% -3.0% -3.8% 8.1%
VF Corp. MolsonCoors Brewing Co. Nipponham Group* Pernod Ricard* Carlsberg A/S* Hormel Foods PVH Corp. Shiseido Co.* BRF - Brasil Foods* GlaxoSmithKline Consumer Healthcare* China Mengniu Dairy Co.* Saputo, Inc.* Beiersdorf AG* Swatch Group SA* Campbell Soup Company Conagra Brands Dean Foods Co. Coty, Inc. Parmalat SpA* Hershey Co. J.M. Smucker Co. Groupe SEB* Constellation Brands First Pacific Co. Dr Pepper Snapple Group
$11,811 $11,002 $10,606 $10,183 $9,372 $9,168 $8,915 $8,866 $8,845 $8,760 $8,655 $8,429 $7,976 $7,916 $7,890 $7,826 $7,795 $7,650 $7,569 $7,515 $7,392 $7,340 $7,332 $7,297 $6,690
7.0% 2.6% -2.2% 4.0% -1.3% -3.7% 9.0% 18.2% -0.8% 8.0% 11.9% 1.6% 4.5% 5.4% -0.9% -9.7% 1.1% 75.9% 3.2% 1.0% -5.0% 30.0% 12.0% 8.0% 4.0%
Whirlpool Corp. BSH Hausgeräte* Fonterra Cooperative Group Ltd. Japan Tobacco* Asahi Group Holdings* Kimberly-Clark Corp. Kering* Associated British Foods* Kirin Holdings* General Mills San Miguel Corp.* Colgate-Palmolive Co. Newell Brands Diageo PLC* Johnson & Johnson (Consumer) AB Electrolux* Kao Corp.* Grupo Bimbo, S.A.B. de C.V.* RB* Uni-President Enterprises* Kellogg Co. Stanley Black & Decker Compagnie Financiere Richemont SA* Essity (formerly Svenska Cellulosa)* Estée Lauder Companies
$21,253 $20,770 $19,232 $18,865 $18,382 $18,259 $17,484 $17,350 $16,433 $15,620 $15,573 $15,454 $14,742 $13,616 $13,602 $13,426 $13,136 $13,105 $13,009 $12,932 $12,923 $12,747 $12,033 $12,019 $11,824
2.6% 4.2% 12.0% -0.2% 22.1% 0.3% 25.0% 15.0% 0.5% -0.6% 21.0% 1.5% 11.1% 14.9% 2.2% 0.8% 2.2% 6.1% 21.4% -3.3% -0.7% 12.0% -4.0% 8.0% 5.0%
Nestlé SA* Philip Morris International Procter & Gamble PepsiCo Unilever N.V.* Anheuser-Busch InBev Christian Dior, SE* LVMH Moët Hennessy Louis Vuitton* JBS S.A.* Tyson Foods Coca-Cola Co. Nike, Inc. Imperial Brands PLC* 3M Co. L’Oréal* Danone* Kraft Heinz Mondelez International Altria Group Heineken Holding N.V.* Adidas AG* Qingdao Haier Co.* British American Tobacco PLC* Henkel AG* WH Group Ltd.
$89,139 $78,098 $65,058 $63,525 $60,628 $56,444 $49,287 $48,122 $43,132 $38,260 $35,410 $34,350 $34,140 $31,657 $29,381 $27,863 $26,232 $25,896 $25,576 $24,717 $23,964 $22,918 $22,916 $22,622 $22,379
0.4% 4.2% -0.4% 1.2% 1.9% 5.1% 11.0% 13.0% -4.2% 3.7% -15.5% 6.1% 9.5% 5.1% 0.7% 12.5% -0.9% -0.1% -0.7% 5.3% 15.0% 33.7% 37.6% 7.0% 3.9%
2 0 1 8 C G T T O P 1 0 0
ADDITIONAL NOTE *Dollar amounts configured by CGT using conversion rates on Nov. 14, 2018.
2018 Net $M
PT Gudang Garam* Hanesbrands Hermes International* Unicharm Corp.* Bandai Namco Holdings* Post Holdings Ralph Lauren Corp. Clorox Co. Bayer Consumer Health* Tapestry, Inc. McCormick & Co. Savencia SA Kewpie Corp.* Avon Products Electronic Arts First Pacific Co. ITC Ltd.* Herbalife Ltd. Sapporo Holdings Ltd.* Arcelik A.S.* Hasbro, Inc. Mattel, Inc. Husqvarna AB* Church & Dwight Co., Inc. Spectrum Brands Holdings
$6,805 $6,804 $6,575 $6,388 $6,295 $6,257 $6,182 $6,124 $6,006 $5,880 $5,409 $5,360 $5,323 $5,248 $5,150 $5,136 $5,048 $4,892 $4,843 $4,665 $4,580 $4,511 $4,244 $4,146 $3,809
14.9% 5.1% 7.5% 7.3% 9.4% 19.8% -7.1% 2.5% -7.0% 31.0% 11.9% 0.2% 2.1% -5.7% 6.3% -1.9% -22.0% 10.5% -5.4% 29.1% -12.1% -7.6% 4.3% 9.8% 2.8%
Nipponham Group* Keurig Dr Pepper MolsonCoors Brewing Co. Shiseido Co.* Pernod Ricard* Nintendo Co.* China Mengniu Dairy Co.* PVH Corp. Hormel Foods Coty, Inc. Carlsberg A/S* Saputo, Inc.* Campbell Soup Co. Newell Brands Swatch Group SA* BRF - Brasil Foods* GlaxoSmithKline Consumer Healthcare* Beiersdorf AG* Conagra Brands Hershey Co. Dean Foods Co. Constellation Brands Groupe SEB* Thai Beverage Public Co.* J.M. Smucker Co.
$11,779 $11,024 $10,770 $10,160 $9,905 $9,797 $9,691 $9,657 $9,546 $9,398 $9,233 $8,766 $8,685 $8,631 $8,535 $8,474 $8,440 $7,972 $7,938 $7,791 $7,755 $7,585 $7,508 $7,496 $7,357
5.6% 2.3% -2.1% 8.9% -0.3% 115.8% 14.7% 8.3% 4.1% 22.8% 3.0% 3.4% 10.1% -9.6% 6.1% 3.2% -1.2% 2.5% 1.4% 3.7% -0.5% 3.5% 5.1% 20.9% -0.5%
Whirlpool Corp. Japan Tobacco* Fonterra Cooperative Group Asahi Group Holdings* BSH Hausgeräte* San Miguel Corp.* Kimberly-Clark Corp. Kirin Holdings* Associated British Foods* General Mills Colgate-Palmolive Co. Kering* Grupo Bimbo* Kao Corp.* Stanley Black & Decker Johnson & Johnson (Consumer) VF Corp. Uni-President Enterprises* Estée Lauder Companies Kellogg Co. Diageo PLC* AB Electrolux* RB* Essity* Compagnie Financiere Richemont SA*
$21,037 $20,565 $20,438 $19,677 $19,667 $19,652 $18,486 $17,916 $17,164 $15,740 $15,544 $15,060 $14,765 $13,995 $13,982 $13,853 $13,849 $13,845 $13,683 $13,547 $13,405 $12,821 $12,597 $12,239 $12,100
-1.0% 3.6% 6.3% 1.7% -3.0% 24.1% 0.8% 3.6% 1.4% 0.8% 0.6% 26.3% 7.8% 1.3% 7.8% 1.8% 17.3% 7.9% 15.7% 5.4% 0.9% 2.8% -0.2% 8.4% 3.1%
Nestlé SA* Procter & Gamble PepsiCo Unilever N.V.* Anheuser-Busch InBev Christian Dior* LVMH Moët Hennessy Louis Vuitton* JBS S.A.* Tyson Foods Nike, Inc. Imperial Brands PLC* 3M Co. Coca-Cola Co. L’Oréal* Philip Morris International Danone* British American Tobacco PLC* Kraft Heinz Mondelez International Haier Smart Home Co. Altria Group Heineken Holding N.V.* Adidas AG* WH Group Ltd. Henkel AG*
$92,085 $66,832 $64,661 $56,188 $54,619 $51,607 $51,607 $44,587 $40,052 $36,397 $33,641 $32,765 $31,856 $29,687 $29,625 $27,168 $26,993 $26,259 $25,938 $25,755 $25,364 $24,765 $24,153 $22,605 $21,931
2.1% 2.7% 1.8% -5.1% -3.2% 7.2% 9.8% 11.3% 4.7% 6.0% 0.9% 3.5% -10.0% 3.5% 3.1% -0.6% 25.2% 0.7% 0.2% 12.2% -0.8% 3.9% 3.3% 1.0% -0.6%
2 0 1 9 C G T T O P 1 0 0
ADDITIONAL NOTE *Dollar amounts configured by CGT using conversion rates on Sept. 19, 2019.
2019 Net $M: $32,000 1-Year Growth: -2.3%
3M Co.
2019 Net $M: $29,668 1-Year Growth: 9.2%
Danone*
2019 Net $M: $29,565 1-Year Growth: 14.8%
Qingdao Haier Co.*
2019 Net $M: $27,721 1-Year Growth: 14.8%
Adidas AG*
2019 Net $M: $29,805 1-Year Growth: 0.6%
Philip Morris International
2019 Net $M: $25,110 1-Year Growth: -1.0%
Altria Group
2019 Net $M: $24,977 1-Year Growth: -4.9%
Kraft Heinz
2019 Net $M: $24,103 1-Year Growth: 6.6%
WH Group Ltd.
2019 Net $M: $23,587 1-Year Growth: 7.6%
Henkel AG*
2019 Net $M: $25,868 1-Year Growth: -0.3%
Mondelez International
2019 Net $M: $21,076 1-Year Growth: 7.2%
San Miguel Corp.*
2019 Net $M: $20,620 1-Year Growth: 0.3%
Japan Tobacco*
2019 Net $M: $20,413 1-Year Growth: 18.9%
Associated British Foods*
2019 Net $M: $20,400 1-Year Growth: -3.0%
Whirlpool Corp.
2019 Net $M: $20,100 1-Year Growth: 9.2%
Fonterra Cooperative Group
16
17
18
19
20
21
22
23
24
25
27
28
29
30
26
31
32
33
34
35
36
37
38
39
40
42
43
44
45
41
2019 Net $M: $19,800 1-Year Growth: 0.6%
Asahi Group Holdings*
2019 Net $M: $18,626 1-Year Growth: 23.7%
Kering*
2019 Net $M: $18,500 1-Year Growth: 0.1%
Kimberly-Clark Corp.
2019 Net $M: $18,398 1-Year Growth: 2.7%
Kirin Holdings*
2019 Net $M: $16,865 1-Year Growth: 7.1%
General Mills
2019 Net $M: $16,625 1-Year Growth: 24.0%
Diageo PLC*
2019 Net $M: $16,538 1-Year Growth: 31.3%
RB*
2019 Net $M: $16,404 1-Year Growth: 35.6%
Compagnie Financiere Richemont SA*
Colgate-Palmolive Co.
2019 Net $M: $15,478 1-Year Growth: -21.3%
BSH Hausgeräte*
Estée Lauder Companies
Uni-President Enterprises
2019 Net $M: $14,406 1-Year Growth: 17.7%
Essity*
2019 Net $M: $14,400 1-Year Growth: 3.0%
Stanley Black & Decker
2019 Net $M: $14,237 1-Year Growth: 1.7%
Kao Corp.*
2019 Net $M: $15,700 1-Year Growth: 1.0%
2019 Net $M: $14,860 1-Year Growth: 8.6%
2019 Net $M: $14,680 1-Year Growth: 6.0%
For Diageo, the trend to “drink better, not more” has bode well in many of the markets it serves. Company chairman Javier Ferran also attributes its deep consumer insights and strong customer relationships, combined with the breadth of its portfolio, as well-positioning the spirits brand for long-term growth. Perhaps most notable, in April 2019, Diageo and Jiangsu Yanghe Distillery formed a joint venture and launched a new-to-world whisky in China. In May, Baltimore’s Guinness Open Gate Brewery introduced an ecofriendly beer carrier in line with its new plastics targets for 2025. Diageo also opened its Bulleit Distilling Co. Visitor Experience tour, which highlights sustainability, technology and its modern entrepreneurial spirit.
In 2019, Kering doubled sales in all of its houses, while its Gucci brand prepares to celebrate its 100th anniversary in 2021 as part of the luxury group’s backbone. Digital excellence, constant innovation and exceptional collections are noted as the drivers for this growth. As such, Saint Laurent doubled its sales in four years, while Bottega Veneta had been reinvented shortly after the arrival of its new creative director, Daniel Lee, in June 2018. Also jumping on the sustainability wagon, Kering announced a new set of targets, leading to the publishing of its first progress report in 2019. The report indicated Kering as being on track to meet its new goals, which were recognized by the Carbon Disclosure Project’s Climate Change A-List.
Before COVID-19 pushed Reckitt Benckiser to the forefront as one of the most-watched consumer goods companies on the block, the CG was leaning into the hygiene, health and nutrition spaces to leverage its existing scale. As part of this, it put digital and e-commerce growth as a key priority moving forward — sound foresight for a company that includes such brands as Lysol, Mucinex, Finish, Durex, Dettol, Air Wick, Vanish, Enfamil, Nutramigen and Gaviscon in its portfolio. RB also gave precedence to sustainability within its operating model, teaming with both Veolia and TerraCycle as part of its pledge to have recycled material make up at least 25% of its global packaging content by 2025, and for 100% of it to be recyclable or reusable. The company also shuffled up its leadership in 2019, appointing Laxman Narasimhan as CEO, Kris Licht as chief transformation officer, and Harold van den Broek as chief operating officer.
The luxury goods company, which counts such brands as Cartier, Van Cleef & Arpels, A. Lange & Söhne, Baume & Mercie, and Mont Blanc in its portfolio, cemented digital growth as a cornerstone of its business strategy. As part of this, the company formed a joint venture known as Feng Mao in China between the Alibaba Group and its Yoox Net-A-Porter Group to grow its reach with Chinese consumers, marking the launch with the opening of the Net-A-Porter flagship store on Alibaba’s Tmall Luxury Pavilion. AZfashion, a second joint venture formed with fashion designer Alber Elbaz, was established as a startup focused on developing solutions for women. Richemont also acquired Italian jewelry company Buccellati in 2019, a deal expected to complement its existing jewelry brands.
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56
2019 Net $M: $13,900 1-Year Growth: 0.3%
Johnson & Johnson (Consumer)
2019 Net $M: $13,800 1-Year Growth: -0.4%
VF Corp.
2019 Net $M: $13,578 1-Year Growth: 0.2%
Kellogg Co.
2019 Net $M: $13,360 1-Year Growth: 13.4%
Nipponham Group*
2019 Net $M: $13,279 1-Year Growth: 3.6%
AB Electrolux*
2019 Net $M: $13,254 1-Year Growth: 14.0%
Yili
2019 Net $M: $13,196 1-Year Growth: -10.6%
Grupo Bimbo*
2019 Net $M: $11,639 1-Year Growth: 20.1%
China Mengniu Dairy Co.*
2019 Net $M: $11,628 1-Year Growth: 37.8%
GlaxoSmithKline Consumer Healthcare*
2019 Net $M: $11,553 1-Year Growth: 2.3%
Royal Friesland Campina*
2019 Net $M: $11,120 1-Year Growth: 0.9%
Keurig Dr Pepper
2019 Net $M: $10,914 1-Year Growth: 11.4%
Nintendo Co.
2019 Net $M: $10,730 1-Year Growth: 5.6%
Shiseido Co.*
2019 Net $M: $10,579 1-Year Growth: -1.8%
2019 Net $M: $10,767 1-Year Growth: 8.7%
Pernod Ricard*
MolsonCoors Brewing Co.
For GSK Consumer Healthcare, most noteworthy in 2019 was the completion of its joint venture announcement with Pfizer, creating two highly complementary portfolios of consumer health brands. These include GSK’s Sensodyne, Voltaren and Panadol, with Pfizer’s Advil, Centrum and Caltrate. Underpinned by science-based innovation, the merger boasts the global leader in OTC products with No. 1 or 2 market share positions in all key geographies, including the U.S. and China. Next on the list of to-dos is integrating the two companies, and then GSK intends to demerge the joint venture from the company within three years and to list the GSK Consumer Healthcare business on the U.K. equity market.
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71
2019 Net $M: $10,500 1-Year Growth: 0.7%
Arla Foods*
2019 Net $M: $10,391 1-Year Growth: 12.5%
Carlsberg A/S*
2019 Net $M:$10,161 1-Year Growth: 15.9%
Saputo, Inc.*
2019 Net $M: $9,900 1-Year Growth: 2.5%
PVH Corp.
2019 Net $M: $9,700 1-Year Growth: 12.4%
Newell Brands
2019 Net $M: $9,538 1-Year Growth: 20.2%
Conagra Brands
2019 Net $M: $9,500 1-Year Growth: -0.5%
Hormel Foods
2019 Net $M: $8,974 1-Year Growth: 12.6%
Beiersdorf AG*
2019 Net $M: $8,969 1-Year Growth: 5.1%
Swatch Group SA*
2019 Net $M: $8,895 1-Year Growth: 5.5%
Danish Crown
2019 Net $M:$8,649 1-Year Growth: -8.0%
Coty, Inc.
2019 Net $M: $8,623 1-Year Growth: 14.9%
Groupe SEB*
2019 Net $M: $8,463 1-Year Growth: 12.9%
Thai Beverage Public Co.*
2019 Net $M: $8,116 1-Year Growth: 7.0%
Constellation Brands
2019 Net $M: $8,107 1-Year Growth: -6.7%
Campbell Soup Co.
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87
2019 Net $M: $7,838 1-Year Growth: 6.5%
J.M. Smucker Co.
2019 Net $M: $7,455 1-Year Growth: 9.6%
PT Gudang Garam*
2019 Net $M: $7,409 1-Year Growth: 2.5%
Abbott Consumer OTC Nutrition
2019 Net $M: $6,967 1-Year Growth: 2.4%
Hanesbrands
2019 Net $M: $6,940 1-Year Growth: 10.2%
Bandai Namco Holdings*
2019 Net $M: $6,883 1-Year Growth: 4.7%
Hermes International*
2019 Net $M: $6,769 1-Year Growth: 6.0%
Unicharm Corp.*
2019 Net $M: $6,752 1-Year Growth: 16.55%
LG H&H*
2019 Net $M: $6,707 1-Year Growth: 2.3%
Masco Corporation
2019 Net $M: $6,450 1-Year Growth: 18.4%
Puma*
2019 Net $M: $6,405 1-Year Growth: 6.6%
Bayer Consumer Health*
2019 Net $M: $6,300 1-Year Growth: 1.9%
Ralph Lauren Corp.
2019 Net $M: $6,214 1-Year Growth: 1.5%
Clorox Co.
2019 Net $M: $6,030 1-Year Growth: 2.6%
Tapestry, Inc.
2019 Net $M: $7,986 1-Year Growth: 2.5%
Hershey Co.
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100
2019 Net $M: $5,871 1-Year Growth: 5,871%
Savencia SA*
2019 Net $M: $5,800 1-Year Growth: 4.0%
Levi Strauss
2019 Net $M: $5,681 1-Year Growth: 9.2%
Post Holdings
2019 Net $M: $5,414 1-Year Growth: 5.4%
First Pacific Co.
2019 Net $M: $5,347 1-Year Growth: -1.1%
McCormick & Co.
2019 Net $M: $5,267 1-Year Growth: 1.4%
Under Armour
2019 Net $M: $5,220 1-Year Growth: 12.5%
Skechers
2019 Net $M: $5,172 1-Year Growth: -2.8%
Kewpie Corp.*
2019 Net $M: $4,950 1-Year Growth: -3.9%
Electronic Arts
91
2019 Net $M: $5,926 1-Year Growth: -30.1%
BRF - Brasil Foods*
M&As: In some cases, mergers, acquisitions or spinoffs that took place in the latter half of 2019 or later are not reflected in these sales totals. Deals that occurred in the first half of 2019 or earlier are reflected in the numbers.
Rankings: Because fiscal 2020 has yet to close for many companies, CGT used fiscal 2019 revenue totals to determine placement on the Top 100 list. All financial information was sourced from the company’s own annual reports and press releases. Revenue for each company is reported in millions of U.S. dollars. If a company’s revenue was reported in a different currency, the amount was calculated using a predetermined neutral exchange rate (Sept. 30, 2020). One-year gains are based on information from one of the aforementioned sources and methods.
Inclusion: Since the annual revenue of most privately held consumer goods manufacturers is not available, the annual Top 100 list only includes publicly traded companies. Therefore, well-known manufacturers such as Mars Inc. and Ferrero Group are absent from the rankings. (Mars, for instance, would be a top 15 company with its roughly $35 billion in annual sales.) It should also be noted that only revenues from the sale of consumer goods are considered when ranking companies that also have extensive operations in other businesses (such as the pharmacy and medical device operations at Johnson & Johnson).
Rules & Guidelines
2019 CGT Top 100
2018 CGT Top 100
2017 CGT Top 100
2016 CGT Top 100
