Colorful Twist on a Classic Spirit
The introduction of hard seltzers spiked category sales. Stocking hard seltzers continues to bring in customers looking for choices beyond beer.
Innovation drives C-store spirit sales and attracts more shoppers.
DISCOVER
Truly, leveraging the strength of its brand name and the popularity of hard seltzers, is launching a premium vodka.
Hard seltzers sales rose
20%
in 2021
and exposure to compelling new products produced a halo effect on overall alcoholic beverages in the convenience channel.
Introducing Truly Vodka — a new take on the popular Truly Seltzer flavors — the seltzer flavors customers know and love.
The evolution continues.
First out of the gate are sales-producing, proven Truly flavors:
Strawberry Lemonade
Sweet, tart lemonade with light strawberry flavor
Each is made from real cane sugar and under 100 calories and is 30% ABC/60 Proof. Available in 1L, 750ml, 375ml, and 50ml.
The market is ready for this innovative launch.
Vodka x Truly:
A Vibrant Combination
1
Truly’s business continues to boom. To understand the scope, consider that the Truly brand has the second highest household penetration rate versus any brand in the beer category.
Fortified with its experience in hard seltzers, Truly is uniquely qualified to deliver a fresh take on vodka.
3
also purchased Truly in the past year.
All indications are they are on the hunt for more flavorful vodka choices.
of vodka customers
21%
4
Premium is on the rise with sales up
million last year.
$67
2
The premium price segment represents more than a
share of vodka category dollars sales.
40%
Vodka is the number one spirit, comprising over
of sales.
20%
Now customers can drink in color to add to their experience. For retailers, the bright products distinguish Truly Vodka shelves.
Opportunities for multiple sales abound — consumers can mix and match their favorite Truly Flavored Vodkas and Truly Hard Seltzers for signature cocktails.
Make a Splash: More Flavor. More Truly.
Vodka — it is always a good idea!
To learn more how to build
spirit sales with Truly Vodka
click here
Sources: 1, 2 - NielsenIQ | 3 - Numerator Brand Insights | 4 - Numerator
Wild Berry
Blend of raspberry, blackberry and strawberry flavors
Pineapple Mango
Juicy pineapple flavor complemented with fresh mango
The Truly brand is all about flavour, variety and discovery.
Our signature serve encourages you to choose your own adventure by mix and matching your favorite Truly Flavoured Vodkas and Truly Hard Seltzers.
Signature serve
1 part Truly Flavoured Vodka
1 part soda water
1 part Truly Hard Seltzers
YOU PICK THE FLAVORS!
Combine ingredients in a glass over ice and gently stir to mix.
The Truly Spritz is:
•
•
•
Jay Hornback
Manager, Convenience Channel Sales
Beam Suntory
Jay.hornback@beamsuntory.com
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