OUR OPENNESS PROMISE
The Open Prairie® Natural* Meats brand team
takes openness seriously – so seriously that it’s rooted in our brand name. Simply put, open means continually working to enhance communications and transparency with all our partners, from the prairie to the plate.
Open Prairie Natural Meats is the
Never Ever, pork and Angus beef offering in the Tyson Fresh Meats portfolio of brands.
Open Prairie Natural Meats offers
uncomplicated, wholesome beef and pork
products that are always free of anything added.
No antibiotics – ever
No added hormones or
growth promotants**
100% vegetarian diet;
no animal byproducts, except for milk
Minimally processed
No additives
No preservatives
No artificial ingredients
Our natural beef is sourced exclusively from Angus cattle, with USDA Prime and Choice quality grades offered.
The Open Prairie Natural Meats brand team promises to be open about our processes, share our animal well-being standards and adhere to strict values.
Our pork and Angus beef are each produced in a single plant, meaning each protein is crafted by a single workforce, ensuring a consistent product you can depend on.
All cattle and hogs are traceable to place of birth through records or unique identification. Open Prairie Natural Angus Beef is traceable to birth ranch through DNA TraceBack® technology.
The Open Prairie Natural Meats brand team implements and adheres to animal well-being standards because it’s good for the animal and, ultimately, the end product.
Lexington,
Nebraska
Waterloo,
Iowa
Traceability
Animal well-being
The Tyson Fresh Meats Team is committed to building relationships with our customers and ensuring their needs are met.
The independent farmers and ranchers that work to make Open Prairie Natural Meats are third-party verified through FarmCheck® audits.
• logistical efficiency
• accurate products
• excellent customer service
Seek to improve answers across areas such as animal well-being, the environment and worker safety.
The Open Prairie Natural Meats brand team continually invests in identifying the natural meats consumer, determining what they value, how to engage them and how to better meet their needs.
Natural category
Target consumer
Industry trends
*Minimally Processed. No Artificial Ingredients. | **Federal regulations prohibit the use of added hormones or growth promotants in pork.
DNA TraceBack is a registered trademark of IdentiGEN North America
™/®/© 2019 Tyson Foods, Inc.
Third-Party Verification
Customer experience:
Sustainability
Animal well-being processes from all aspects of the production cycle are verified by Where Food Comes From, Inc. Detailed records, audits and DNA Traceback® are utilized to verify animal traceability. All Tyson FreshMeats harvest facilities undergo annual third-party audits to assess best practice systems.
Dedicated to delivering safe, affordable, sustainablefood for generations.
Reduce environmental impact and increase land stewardship practices.
