Tyson Fresh Meats Innovation Redefines the Retail Experience
In the ever-changing and competitive meat industry, where pennies often separate you from your competition, Tyson Fresh Meats is constantly evolving and growing to stay relevant and defend our title of the Beef & Pork Experts™.
Over the last year, we’ve brought new solutions to the table in retail for our beef and pork customers and consumers. While the past year presented obstacles and unprecedented challenges, our commitment to innovation fueled our ability to pivot and continue to meet the needs of our customers.
Evolving our brand portfolio and solutions to make them more robust and relevant was a top priority. We launched innovative advancements that consistently improved our product offerings, marketing materials, customer service, packaging and the overall shopping experience.
By expanding our various solutions, Tyson Fresh Meats is diligently working to heighten consumer experiences in the retail meat environment.
Here are a few of the big changes we implemented.
Chairman’s Reserve® Angus Beef
To better meet our customers’ needs and increase market share, we’ve launched new Angus beef offerings, Chairman’s Reserve Platinum™ Angus Beef and Chairman’s Reserve Premium Angus Beef. We've seen data that shows the interest in Angus continues to dominate: In a recent study, 96% of those surveyed recognized Angus as a term they associate with beef. They also associated the word Angus with quality.
Open Prairie Natural Meats Case Ready Products and Trusted Path Program
More and more, today’s shoppers are buying their fresh meat from like-minded brands that value sustainability, transparency and source responsibly raised animals. That’s why we developed the Trusted Path Program. Through our Trusted Path Program, the Open Prairie Natural Meats brand can trace our beef and pork products back to the animal’s place of origin. Working closely with our independent partners throughout the supply chain, we ensure our beef and pork never loses brand integrity and are traceable throughout the production process. And we can back it up with third-party verification.
Minimized Product Handling
> Increases food safety
No In-House Trimming
> Reduces waste and backroom labor costs
Extended Shelf Life
> Reduces shrinks and out of stocks
Case ready beef and pork are also:
Consistent In Quality
Consumers are cooking more meals at home and stocking up on larger grocery orders – in-store and online.
In a recent study, 60% of shoppers who buy meat said they plan to freeze it more often than normal.
Case ready packaging will improve your retail operation’s efficiency and help boost your bottom line.
Star Ranch Angus® Beef Brand Redesign
After more than a decade, the Star Ranch Angus beef team decided it was time for a brand refresh. In the spring of 2021, a new logo was unveiled and a popular tag line was brought back: Real. American. Beef. The new logo is more eye-catching and quickly telegraphs the Star Ranch Angus beef brand’s Americana roots to retail shoppers.
Tyson Fresh Meats Team Innovations
What may seem like simple innovative changes in packaging, offer several advantages that can improve your retail operation’s efficiency and help boost your bottom line.
*Minimally processed. No artificial ingredients
1 Source: Tyson Fresh Meats Q3 2020 Consumer Monitor
2 Source: Midan Marketing, Meat E-Commerce Survey, March 2021.
®/™/©2021 Tyson Foods, Inc.
According to the 2021 Power of Meat report by The Food Industry Association, 26% of consumers surveyed consider case ready meats to be of a better quality than meat cut and packaged in the store’s meat department.
The Open Prairie Natural Meats team also recently rolled out case ready beef and pork offerings. Case ready packaging has countless benefits for retailers and their customers. They include offering a viable solution to support the major increase in online shopping and "click and collect" platforms over the past year. Case ready has helped feed the need for consumers’ desire for more convenient options and the data backs it up.
These programs are designed to set retailers apart from other stores and Angus programs. USDA upper 2/3 Choice Angus programs are all over the marketplace. We strive to exceed expectations, which is why we only select the top 1/3 Choice for our Chairman’s Reserve Platinum Angus Beef program. That means you can stand apart from the competition and offer a superior product at an affordable price point.
No matter which of the two quality tiers you select, our Chairman’s Reserve Angus Beef program offers superior quality and robust marketing support to reach your business goals.
Our Chairman’s Reserve Premium Beef program is now also 100% Angus beef. The new specifications include a small or higher marbling score, which provides a consistently positive eating experience at an affordable price.
Some retailers ask what the advantages are of carrying a branded program. The Star Ranch Angus beef brand and others like it help position their products as better quality, offering real value and consistency in the meat case compared to non-branded offerings. Angus beef is universally recognized by consumers, so it’s always a valuable selling point to highlight.
Tyson Fresh Meats delivers innovative solutions for today’s challenges, and tomorrow’s next big thing. We continually evolve to offer products and brands that appeal to our customers’ and consumers’ lifestyles and appetites. But at the end of the day, we’re here for one reason: to provide everything you need to succeed.
Case ready packaging is designed with our customers in mind, which ensures freshness, extends shelf life, and reduces shrink and out of stocks. By minimizing the amount of product handling, case ready packaging also improves food safety. With no in-house meat trimming required, it reduces waste and backroom labor costs, freeing employees up to spend extra time helping your shoppers.
> Allows employees to spend more time with shoppers
> Increases assortments and sales
You can depend on us, because we are, the Beef & Pork Experts™.
Expertise at Your Service.
The experts on the Tyson Fresh Meats Team are ready to go to work for you.
Get in Touch at TheBeefAndPorkExperts.com