The Power of Partnerships
with Trusted Brands
Pros in Protein
What’s on consumers’ minds…
is on their plates
There is no one-plate-fits-all solution anymore, as people’s eating habits continue to change and evolve.
Today’s consumers take a very personalized approach to their meals, seeking specific products and attributes to meet their tastes and interests.
Those interests can vary in the same consumer: a premium steak for a special occasion, a value cut for a weeknight shortcut or a familiar favorite to toss on the grill.
As consumers seek custom solutions across a range of product types, Tyson Fresh Meats has expanded its plate, too.
Beyond the chicken that first built this trusted brand, Tyson Fresh Meats now offers a full portfolio of innovative, in-demand proteins.
The Prime and Premium Plate
PRIME EXAMPLE:
Chairman’s Reserve® beef and pork products are served for something special: premium and prime meats for fine eating experiences and memorable occasions.
• Strictest specifications for the most tender, juicy and flavorful prime cuts
• Heightened quality standards for premium meats based on marbling, maturity and muscle texture
• When consumers buy fresh premium and prime meats, their shopping baskets ring up the double amount in sales.
The Natural, Never Ever Plate
THE NATURAL WORLD:
Open Prairie® meats deliver on an open promise of transparency and trust for consumers seeking back-to-basics pork and Angus beef.
• “Never Ever” from prairie to plate
• No antibiotics ever
• No added hormones or growth promotants
• Produced from animals fed a 100%
vegetarian diet with no byproducts, except milk
The Predictable Plate
STAR POWER:
A consistent brand that delivers predictable sales and customer loyalty, Star Ranch Angus® cuts are especially popular during summer grilling season.
• 100% Angus beef
• USDA Choice grade
• No added ingredients
• Product of the USA
A recent study showed that Star Ranch Angus® branded beef contributed to a 13% lift in dollars and an 8% increase in volume compared to the non-branded products.*
The Classic Plate
LEGACY LIVES ON:
The IBP name has a storied tradition spanning 60 years that has helped make ibp Trusted Excellence® Beef and Pork a meat industry mainstay and a favorite of retail and foodservice customers.
• Offerings span traditional beef and pork trim to case ready ground beef
• Consistent muscle size, tight trim specifications and reliable yields
• The signature brown and green box is a symbol of consistency and quality
The Sentimental Plate
ANNUAL TURNED PERENNIAL:
Corned beef brisket has long been a springtime staple for St. Patrick’s Day and a favorite fixing in NY-style deli sandwiches. As corned beef expands into other eating occasions throughout the year, the Reuben® brand combines trust and quality.
• Available as points, eye of round,
Angus beef flats or first cut flats in
20% and 35% solution varieties
• Hand-selected briskets made from
USDA Choice beef
• Spice packet included
The Enhanced Plate
TRY A LITTLE TENDERNESS:
When it comes to their eating experience, consumers want and expect tenderness and juiciness from pork. Even when cooked at high temperatures, Supreme Tender® pork products deliver a more consistent, enjoyable eating experience. Offering naturally enhanced product delivers on demand for quality and health.
• All natural, minimally processed and ultra-trimmed pork
• No preservatives
• No artificial ingredients
• No phosphates
• Long back room shelf life of 30 days for
boneless and 21 days for bone-in products
The Inventive Plate
THE VALUE PROPOSITION:
As busy consumers eat more adventurously yet are still driven by convenience, the new Portioned Protein Innovations Team at Tyson Fresh Meats develops solutions for value-added and case ready customers.
• Case ready portions
• Value added portions, including seasoned and marinated products
• Convenient, easy-to-use packaging to complement portioned protein solutions
Your Protein Partner
By carrying a range of fresh meat products, retailers have the assortment in place to meet their shoppers’ unique and sometimes varying needs.
At the Table with a Family of Brands Led by Expertise
Just as a dinner table with friends and family brings people together,
Tyson Fresh Meats brings together a family of brands and offerings for all palates and preferences under one trusted name.
As a protein-centric innovator and global leader, Tyson Fresh Meats
brand portfolio allows food retailers to give their customers
what they’re hungry for at any given time.
With a broad family of brands and a 60-year legacy, Tyson Fresh Meats not only delivers a robust portfolio of products but also provides smart solutions for food retailers.
As consumers continue to demonstrate a preference for branded fresh meats – now the highest in recent history – they’re seeking brands that fit into their diets and lifestyles.
With its depth and breadth of products and experience, Tyson Fresh Meats provides retailers with expertise and support to build their fresh meat sales, from consumer cooking and preparation tips to merchandising ideas and materials for retailers.
For more information,
visit www.tysonfreshmeats.com
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*Minimally processed. No artificial ingredients.
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*Star Ranch Angus® Beef In-store Promotion Material Test Midan Marketing. Spring 2015