Open Prairie® Natural* Pork
A fresh, flavorful, naturally raised fit for your store’s meat case
Today’s shoppers are hungry for proteins that are nutritious, wholesome and natural — and they want them to align with their social and environmental values, too.
of meat shoppers look for meat they consider better-for-me or my family, up from 66% in 2019.
of meat shoppers say animal welfare concerns impact their food decisions.
That hunger has created an increased demand for high-quality, responsibly raised meat.
You can meet that demand by stocking your meat case with Open Prairie Never Ever, Naturally Good Pork™
*Minimally processed. No artificial ingredients.
Our Openness Promise
We pledge to be transparent by providing wholesome, uncomplicated meat from animals raised responsibly and backed by our Open Prairie® Brand Trusted Path™ Program. It’s a pledge we keep with our Never Ever, Naturally Good Pork™ that features the natural claims consumers want, and things they don’t want, too:
No antibiotics — ever
Now you can make that pledge, too — and reap BOTTOM-LINE RESULTS in the process!
Shoppers who buy natural products typically spend more in-store, have greater brand loyalty and generate positive word-of-mouth awareness, all of which help increase sales.
Why Natural Pork?
It’s what supermarket shoppers look for when making meat purchases!
1 in 2 consumers buy natural pork at least once a month.
Why Open Prairie Meats?
Nutrition, Versatility, Affordable Flavor — Pork Delivers all 3!
It’s lean:
Our Never Ever, Open Prairie Natural Product Lineup
Today’s shoppers have spoken — and they’re turning to case ready products when shopping for meat.
Consumers’ perception of case ready packaging has reached a high 81% favorability.
That’s why we offer several case ready selections of Open Prairie Natural Pork:
Boneless Pork Shoulder Roast
The benefits to retailers are important, too:
No in-house trimming reduces waste and labor costs
Want to expand your pork offerings beyond Case Ready product? No problem!
We’re always ready to listen!
Our Open Prairie Natural Meats brand team is here to help meet any challenges you face in selling natural meat. To start a conversation, contact your Tyson Fresh Meats sales representative or visit
1 Anne-Marie Roerink, Principal, 210 Analytics LLC, The Power of Meat 2021: An In-Depth Look at Meat Through the Shopper’s Eyes, Report sponsored by Sealed Air Food Care Division, Cryovac® and Published by Food Marketing Institute Foundation for Meat & Poultry Research & Education
2 The Impact on ABF and Organic Meat on Total Store Sales, presentation at the Annual Meat Conference, Feb. 2017, p. 24
3 Tyson Fresh Meats Spring 2021 Pork Consumer Monitor (conducted and published by Tyson Fresh Meats).
4 USDA
5 American Heart Association
of meat shoppers mention national brands’ animal welfare stances as a reason they favor a brand.
equate “quality” pork with the “all natural” label.
56% of pork consumers shop at traditional supermarkets.
Natural shoppers who purchase NAE meat spend on average $106.90 per basket, compared to $42.49 for a typical basket – an average increase of $64.41.
No added hormones or growth promotants
100% vegetarian diet; no animal byproducts, except for milk
Third-party authentication of our production practices
Implementation of animal welfare standards
The traceability of the animal’s place of origin from prairie to plate
Boneless Pork Loin Filet
Boneless Pork Center-cut Pork Chops
Boneless Tenderloin Medallions
26% of shoppers believe case ready packaging is better than meat cut and packaged in-store and 55% percent believe it is equally good.
Extended shelf life reduces shrink and out of stocks
Vacuum sealing provides the ultimate in freshness and convenience
A 3-ounce serving of pork tenderloin provides 22g of protein.
It’s heart-healthy:
It’s versatile:
Pork provides affordable flavor for budget-conscious customers
72%
44%
59%
56%
81%
42
16%
1
1
2
3
3
3
of consumers favor national manufacturer pork brands over private label or store brands.
3
3
4
4
5
1
1
2007
2012
2017
2018
Importance of animal welfare to meat shoppers
9%
16%
BETTER
EQUALLY GOOD
$42.49
$106.90
+$64.41
We offer boxed pork items like Butt, Sparerib, Loin and Pork Belly, too.
It’s packed with protein:
4
8 cuts of pork meet the USDA guidelines for “lean,” and pork tenderloin is as lean as a skinless chicken breast.
4
Boneless pork sirloin roast and pork tenderloin are American Heart Association Heart-Check Certified foods.
5
A variety of cuts including pork loin roasts, pork chops, pork shoulder and pork tenderloin can be prepared in myriad ways.
%
OpenPrairieMeats.com
today.
