General Population Increasingly Concerned over Home/Work Life Balance and Turn to Playlists
56%
48%
Worry about trying to balance home and work life
Interest in playlists for working
from home
53%
43%
Interest in playlists for children
44%
41%
Week of 6/8
Week of 7/9
35%
47%
Classical
+13
23%
+5
+10
Jazz
K-Pop
Classical
Jazz
K-Pop
Parents Turn to Audio Content
to Create Shared Experiences
% of listening among household with kids
% increase from week of 6/8 to week of 7/6
71%
61%
69%
Parents Favor Brands
Who Sponsor Virtual Events
Favor a brand if it sponsored virtual events
Would buy merchandise or music online to support artists
Would pay to attend a virtual event
