Equitable Generations™ universal life
Enhanced for today’s evolving client needs
Explore Equitable’s newest UL enhancements that offer more options to better support a wider range of clients’ needs.
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Resources
Power up your Equitable Generations universal life sales with tools and insights to help you meet client needs faster, smarter, and easier.
Transition rules for new business
Equitable Generations universal life advisor admin guide
Illustrations system
Underwriting requirements
Rates and performance
Marketing materials
Universal life flyer
At‑a‑glance
Product summary
Client guide
Universal life: Equitable Generations
Check out our updated Equitable Generations universal life marketing materials with all the latest details to learn more.
Sample contract
Supporting clients at claim time with KIND®
The KIND® program for Equitable Generations universal life includes:
Compassionate advance*
Bereavement counselling
SNAP advance*
Living benefit
Learn more
*Non-contractual benefit; may be changed or withdrawn by Equitable at any time.
Grow your Equitable business
Need more information about the product updates?
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Contact your Equitable wholesaler anytime – we are always ready to help!
What’s new for Equitable Generations?
New LEVEL COI* (Cost of Insurance) option—providing even more choice for clients.
LEVEL COI now has two new rate bands—$1M and the NEW $5M**. Helping you reach more client segments!
Retiring Equation Generation® UL—Equation Generation IV UL is no longer available for new sales. Policies issued before March 21, 2026, will not be affected.
*For Level COI, only Account Value Protector is offered as a death benefit option. ** The rate bands for Level COI are $25,000, $100,000, $250,000, $500,000, $1 million and $5 million. The rate bands for YRT remain $25,000, $50,000, $100,000, $250,000 and $500,000.
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