Essence Holiday Gift Guide v.3

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The year 2025 saw the return of an administration that brought with it a wave of chaos. One of the most sweeping shifts has been the rollback of DEI initiatives. Companies that had once loudly touted their efforts to ensure diversity activities suddenly walked away from those efforts. Many workers of color lost their jobs, and Black business owners were left feeling confused and abandoned. The response from consumers has been boycotts of firms that turned their backs on DEI. This sent a strong message and hurt big businesses, but it also hit the pockets of some Black entrepreneurs. So this holiday season, we’re seeking to uplift and keep the focus on our community: Our gift guide celebrates Black-owned brands, plus fashion houses and companies that have centered the work of Black creatives. You’ll find items that are one of a kind and that are sure to bring joy to the people on your list—kids, mom, men, rich aunties, wellness lovers and more.

Stocking Stuffers

Good things come in small (and budget-friendly) packages. These picks, including beauty goods and even mocktails, will impress for less.

Passport Ready

For the friend who always has their next trip planned (or at least bookmarked), these travel essentials are certified to make the journey smoother. Just make sure your adventurous pal makes space for you the next time they plan on going away!

Grown-Man Gifts

Shopping for the men we love can be tricky, to say the least. Whether he appreciates a fresh shape up or a good drink, or he just values quality goods and grooming products, these picks take the guesswork out of his gift.

The Glow Up

Self-care isn’t selfish, it’s a necessity. These skin, hair and grooming essentials prove that looking good and feeling good go hand in hand.

Sacred Sanctuary

Home should be more than just a place to rest. With these eclectic finds—from vibrant pieces to luxe touches that keep your space looking and smelling its best—it can become a true haven.

Fashion-Forward Finds

Black people invented style. From playful hats to statement hoops, these pieces add that extra something to whatever you’re wearing—perfect for anyone who understands that great style is all in the details.

Little Joys

From toys and books for the littlest ones to self-care picks tweens will love, these gifts are guaranteed to hit. No cap.

Fun and Fellowship

For the budding host who lives for dinner parties and movie nights, and is already planning their next vision-board soirée: Gift the games and treats that set the vibe.

For Us,

Buy Us

By Kimberly Wilson and Victoria Uwumarogie

Some things are a worthwhile investment. Whether the gift is for yourself or for someone who deserves to be spoiled, these luxury picks—from designer collaborations to timeless treasures—remind us that we’re worth the splurge.

Elevated Essentials