convention center
beautycon
Beauty
Convention center
GU
KICKBACK
Music
GU KICKBACK
Have you ever dreamed of stepping into the minds of your favorite creatives? At the ESSENCE Festival of Culture, GU welcomes you into our vibrant creative universe—an immersive, inclusive hub designed to empower and elevate the digital mavens of tomorrow. Creator’s House is where innovation meets inspiration, offering tools, resources, and a supportive community to help you master content creation and redefine your digital footprint. Built for the next generation of ESSENCE readers, this space bridges creativity and culture, providing an opportunity to dive into the trends shaping pop culture, spark meaningful connections, and unleash your potential as a cultural influencer.
DATE: JULY 4TH – JULY 6TH DOORS OPEN: 9:30A CST PROGRAMMING: 10A-4P CST LOCATION: ERNEST N. MORIAL CONVENTION CTR.
beautycon
BeautyCon EFOC Edition celebrates beauty in all its diversity, focusing on the voices and stories of women from the South who are shaping the beauty landscape. By amplifying beauty influencers and leaders who resonate with the ESSENCE Festival of Culture audience, #BCEFOC challenges outdated, one-dimensional standards in the industry. This platform champions authentic, organic talent—regardless of their following—who inspire through creativity, innovation, and impact. The BC stage will feature dynamic conversations and immersive activations that honor Southern beauty's cultural richness and influence while showcasing influencers who are redefining what beauty means for our audience today.
DATE: JULY 4TH – JULY 6TH DOORS OPEN: 10A CST PROGRAMMING: 10A-4P CST LOCATION: ERNEST N. MORIAL CONVENTION CTR.