We support the travel
& tourism sectors
Lorna Parkes has reported on travel for more than a decade, contributing to and overseeing scores of guide and reference books for Lonely Planet as well as writing for travel magazines and newspapers
with global reach. If she’s not at her desk getting the inside track on the industry from tour operators, hotels and airlines, she’s on the ground speaking to travelers.
With the kind contribution of:
Euronews' 2023 Travel Trend Report
Damon Embling is a seasoned journalist, with a specialism in travel and tourism. He regularly reports
from key global industry events and moderates high-profile debates on
the future of the sectors. Damon
has produced and presented several travel programmes for Euronews,
from around the world.
Euronews is proud to announce its 2023 Travel Trend Report, mapping out travel and tourism pathways for 2023.
Co-written by travel journalists and experts Lorna Parkes and Damon Embling, the report provides exclusive global insights, supported by case studies and expertise from key industry leaders.
Travel in 2023:
Connecting People, Places and Planet
2023 Travel Trend Report
Cookie-cutter travel is out. Personalised service
has always been a marker of luxury travel, but now switched-on travel businesses are going the extra mile with unique, one-off experiences for guests.
Meanwhile, travellers in the mainstream market are beginning to demand more personalised travel regardless of budget.
Journeys with Momentum
The seismic shift towards working from home means millions of people are more sedentary in their day-to-day lives.
This new global environment leaves remote and hybrid workers craving movement this year, encouraging them to seek out more active holidays where they can combine exercise with nature immersion.
An increasing desire for unique accommodation and more intimate, personal travel experiences drive consumer demand for hut/cabin stays in 2023.
Spurred by the pandemic-born trend for immersion
in nature, a growing number of travellers will seek
to distance themselves from other people by ditching hotels in favour of rural huts and cabins.
As low-carbon activities become more sought after,
the electric travel market will thrive in 2023. Following
the recent global e-bike boom, electrically powered
scooter tours, sledging, boat trips and safaris are all starting to take off.
And despite lingering anxiety about electric vehicle (EV) charger availability and speed, e-car rentals will also become a more realistic option for travellers across Europe and the US this year.
Non-fungible tokens (NFTs) – digital assets that live
on the blockchain – are about to break into the travel industry. Early adopters are using them as keys to unlock physical travel experiences and real-world private spaces/networks around the globe.
And while NFTs are set to be big in the luxury travel market, providing an extra tier of exclusivity, they can also
be used to support fundraising and sustainability projects.
Rail travel hasn’t looked this exciting for decades. Convenience, cost and carbon footprint are all factors that will help reignite a passion for train travel in 2023.
A handful of private companies are reviving night trains across Europe. New routes and technology upgrades will tempt people who are keen to slow their travels
down and book multicountry trips more sustainably.
Virtually Enhanced Destinations
The pandemic forced travel companies, attractions
and destinations to get on board with technology in ways they’d never previously imagined.
Feeding into increasing interest in the metaverse, virtual and augmented reality can transport travelers back
in time, reconstruct important relics or even suggest what they might come to look like in the future.
The next iteration of eco-tourism goes beyond the calls to
‘tread lightly’ and ‘leave no trace’. In 2023, the focus moves towards nature positive and carbon positive travel.
Tour operators, destination bodies and hotels are tasked
with the job of actively repairing, restoring and investing
in nature, in order to keep pace with consumer sentiment.
Fostered by 30 years of experience working
with key players in the travel industry, our commitment
to supporting industry recovery is heightened
by the release of our latest Trend Report.
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2023 Travel Trends
Virtually Enhanced Destinations
Journeys with Momentum
Euronews is proud to announce its 2023 Travel Trend Report, mapping
out travel and tourism pathways for 2023.
Co-written by travel journalists and experts Lorna Parkes and Damon Embling, the report provides exclusive global insights, supported by case studies and expertise from
key industry leaders.