Inside the rise of
HCP podcast engagement
HCP podcast listenership on the rise
See who’s listening, where and what’s resonating – based on EMJ’s own data.
Total podcast views on EMJ
From a niche format to a mainstream channel, HCP podcast listenership is increasing. Year-on-year, the audience has expanded rapidly, reflecting the growing demand for on-the-go learning.
From surging downloads to emerging therapy areas, the healthcare professional podcast audience is growing globally.
Source: EMJ, 2025
Ones to watch: Top therapy areas for engagement in 2025
Source: EMJ, 2025
Engagement YoY on EMJ
While all therapy areas are adopting podcasts as a valuable learning channel, each has its own pace of momentum.
Tracking these patterns reveals where HCPs are most engaged today, and which areas hold the greatest potential for tomorrow.
Source: EMJ, 2025
Global reach - who’s listening?
Top 20 markets by downloads on EMJ
Podcasts are resonating with HCPs worldwide, with new regions joining the EMJ audience year after year. This positions the channel as a truly global resource for medical learning.
2022 top 20
Source: EMJ, 2025
What topics resonate the most?
Understanding who listens is only part of the picture. Discover the topics that consistently drive the strongest engagement among HCPs.
Source: EMJ, 2025
The world of podcasts is undoubtedly a rich opportunity for pharma professionals seeking to engage healthcare audiences.
As listenership continues to grow across therapy areas and geographies, the format is fast becoming a trusted source of education, insight and community.
Check out EMJ’s podcasts now
Reproductive Health and Interventional Cardiology have seen triple-digit percentage growth in engagement since 2022, with 2025 expected to be their biggest year yet.
Podcast engagement is stable in areas like Gastroenterology and Neurology, showing steady year-on-year growth, indicating HCPs are using podcasts as an ongoing resource.
2023 top 20
2024 top 20
2025 top 20
