the well content studio
Trust and Authenticity That Inspires and Enables Wellness
the WELL at everyday health
Everyday Health’s award-winning content studio combines authentic storytelling with our trusted, authoritative editorial voice to deliver original video programming that inspires and enables wellness in an accessible way.
Watch Clip from "Feel For Yourself"
Template - Case Study
1280px x 4730px
Cycle interactions (cycle next and cycle previous) allow users to cycle through a folder or group of objects at the click of a button. When a user clicks to activate this interaction, Ceros will automatically show the next object (or group or folder) in your targeted folder while also turning off the visibility for all of the other assets in that folder. Alternatively, you can use the cycle previous interaction to show the previous object in the folder.
To source new SVGs, locate the Media Library in the top toolbar, select "Icons," and search key terms.
To change the color, select the .svg file (try searching .svg in the layers panel), scroll down in the design panel, and select the color swatch.
In this experience, there are two tabs with only one visible at a time.
In the studio, after making your edits in each tab, make sure to turn the visibility of "tab: the challenge" ON and "tab: the solution" OFF.
The video background is pinned which means it is fixed to a specific point in the viewport. Pinning an object allows you to keep the objects always visible on the canvas, regardless of where the user scrolls on the canvas.
Note: Pinned objects do not currently work on full-height embedded experiences; only standalone experience and scrolling embedded experiences.
To unpin select the "pinned video background" group. Next to the X,Y coordinates click the pin icon.
To replace the video, select the video on the canvas or in the layers panel and click the "Replace Video" button, which is next to the video thumbnail in the design panel. Any video settings on the original video will carry over to the new one.
Rooted in data-driven insights, each video franchise produced by The Well is created with the unique patient journey in mind, connecting our community of health solution-seekers with the resources and content they are in need of most.
Our Editorial Approach to Video Programming
In every video we produce, we go the extra mile to demonstrate deep understanding of our community as patients – and as people. People who need to feel seen and heard when it comes to their holistic health and wellness goals. People who need to feel accurately represented and included in the stories we tell. People who need trustworthy information that is inclusive of – but not exclusive to – their health conditions.
We understand that every healthcare choice is more than a black or white decision. Even something as straightforward as what to make for friday night dinner in the kitchen with a chronic condition carries emotional, cultural, and logistical implications. The playing field is not level for all and there are many individual paths to wellness. Our goal is to inspire and enable our community to chart their own course to what health and wellness looks like for them.
The backbone of our video programming is empathy.
Flipping the script on patient stories: click on each to learn more.
The Well Difference
Award-winning creators
Our Health Expert Network
Unique & relevant programming
Our team of award-winning creators bring a wealth of experience to the table, allowing us to tackle a range of video styles and projects, from animation to expert interviews, to large-scale, broadcast-quality productions. We leverage the extensive connections of Everyday Health’s team of 30+ editors and creatives to source
top-tier production partners and talent, ensuring unparalleled quality and authenticity.
Our Health Expert Network gives us a deep bench of qualified medical professionals and our
long-standing relationships with a network of patient advocates allow us to feature diverse voices that represent a range of HCP and patient experiences.
Our programming addresses specific needs and experiences within unique patient journeys by marrying highly relevant topics with carefully chosen formats. From animated condition explainer videos for the newly diagnosed to interactive appointment experiences for those looking to optimize their treatment to honest, inclusive patient stories for people seeking inspiration from those with common challenges our video programming helps our community meet the moment they’re facing.
Award-Winning Video Programs
Our best-in-class production team and distinct approach to visual storytelling has earned us significant recognition in the industry as well as number of awards and accolades, including our latest nod from the 2022 Webby Awards.
Digital Health Media Awards: Silver
(Spring 2021)
Real Stories From Women With Metastatic Breast Cancer
Watch Video
Webby Awards Honoree 2022
Feel For Yourself: Sensation-Preserving Mastectomy
Watch Video
Digital Health Media Awards: Gold (Fall 2020)
Boxed In: Covid 19 and Your
Mental Health
Watch Video
Digital Health Media Awards: Bronze
(Fall 2020)
TippiTV: MS
Watch Video
Digital Health Media Awards: Silver (Fall 2020)
Experiences with Endometriosis
Watch Video
Digital Health Media Awards: Silver (Fall 2020)
TippiTV Crohn’s Disease
Watch Video
We approach each video we produce with clear intention to support at least one of our core purposes. These are the things that drive us.
OUR GUIDING PRINCIPLES
We must demonstrate indisputable credibility and expertise that speaks to people on their level, clarifying complex topics and promoting health literacy while remaining engaging and easy to consume.
Trust & Translation
Trust & Translation
We must change the conversation by giving historically excluded communities a seat at the table, amplifying their voices, and offering connection to others like them. We must expose inequities, give equal footing to patient experiences and HCP perspectives, and recognize the humanity in every individual so that they feel supported and empowered to speak up for themselves and their communities.
Advocacy & Change
Advocacy & Change
We must meet people where they are, keeping the focus on what they can do, not what they can’t, without denying the realities of living with a condition. We help consumers make their holistic map to personal wellness by serving up digestible video resources and tools that offer realistic advice and attainable goals within the context of their specific situation.
Practical Enablement
Practical Enablement
VIDEO PROGRAMS
Please supply copy! Larger programs link to their own page similar to the presentation.
take a deeper dive into our programming
The Patient Experience
Open, honest, and raw conversations about what life with a chronic condition is really like
Learn More
TippiTV: The Reunion
Continues the TippiTV dialogue by bringing patients together in a reunion-style conversation
Learn More
TippiTV
Inspiring stories, top experts, and tips that make all the difference
Learn More
Condition Kitchen
Dr. Joe and Chef Daniel team up to create customized eating programs to assist patients with a particular condition
Learn More
The Visit
Advancing the evolution of healthcare through a fully interactive appointment experience
Learn More
On Trend
Staying “on trend” while living with a chronic condition
Learn More
Educational Animation
Engaging animated videos designed to make complex medical information easier to digest
Learn More
Stories of...
Real Stories from leaders in the community
Learn More
MORE FROM THE WELL
How-Tos
Everyday Health’s “How-To” video series provides consumers with tricks and hacks they can incorporate into everyday life, such as how to cut nutrient-dense food to get the most out of their meal.
Patient Stories
Everyday Health’s Patient Stories amplify the voices of real patients navigating life with a chronic condition and offer a powerful look into the patient journey from the perspective of those living it.
Event Coverage
Everyday Health’s expert on-the-ground coverage provides our audience with access to the latest research, updates, and ”need-to-know” news from key industry events and conferences.
Watch Videos
Watch Videos
Watch Videos
For more information about our brands, products, and services, contact TheWell@everydayhealthinc.com
Inspiring stories, top experts, and tips that make all the difference
TippiTV
BACK TO MAIN PAGE
TIPPI TV brings Everyday Health’s Tippi experience to life through a series of episodic, long-form videos packed with actionable tips for patients living with a chronic condition. This breakthrough format connects patients and experts together in an innovative way – think Queer Eye-style documentary! – and gives viewers a front row seat as the Tippi Team offers their perspective and personalized tips for each unique patient story.
Watch Clip
I want to empower Rachel to feel good about being 4 for 4 and not feeling shame for taking a disease-modifying therapy…
— Dr. Aaron Boster
TippiTV: Multiple Sclerosis
Watch Clip
To be able to get all these tips and advice from people who are genuinely interested in my success and they don’t even know me was really heartening...
— Rachel Haddad, MS Patient
Learn more about TippiTV
Visit TippiTV MS
Visit TippiTV Crohn's
TippiTV
TippiTV: The Reunion
The Patient Experience
On Trend
The Visit
Condition Kitchen
Stories of...
Educational Animation
TippiTV:
The Reunion
BACK TO MAIN PAGE
TIPPITV: THE REUNION continues the TippiTV dialogue by bringing patients together in a reunion-style conversation, hosted by a TippiTV panelist, to share their TippiTV stories, the impact the experience has had on their lives, and connect on their differences and similarities.
Watch Clip
To be able to tell my story is something that’s important to me, but it’s also important that I’m inspired by other people that are going through the same thing, and that is what I feel like I got today.
— Tina Powell, Crohn’s Patient
TippiTV: The Reunion
In my society and culture, pain is seen as weakness. So watching your video, Tina, hearing you talk about dates, it was crazy because these things I do subconsciously I’m not even aware of…
— Harmon Clarke, Crohn’s Patient
Learn more about TippiTV: The Reunion
Visit TippiTV Crohn's Disease: 2021 Reunion
TippiTV
TippiTV: The Reunion
The Patient Experience
On Trend
The Visit
Condition Kitchen
Stories of...
Educational Animation
The Patient
Experience
BACK TO MAIN PAGE
THE PATIENT EXPERIENCE is a compelling, consumer-focused video series that turns the traditional patient story on it’s head by offering a real, raw, and intimate look into the patient journey, digging deep into the topics and challenges that matter most. Viewers are given a unique 360 perspective with caregivers and HCPs included in the conversation.
Watch Clip
It was difficult to find the right doctor to confirm my diagnosis. I had to actually demand testing and treatment because they thought my symptoms were normal.
— Veronica Agama, Living with Endometriosis
The Patient Experience: Experiences With Endometriosis
The first thing to do is to find a provider who specializes in endometriosis. With that experience generally also comes knowledge about where one can get access to care depending upon what their situation is.
— Leigh Rosen, MD, OB-GYN
Learn more about The Patient Experience
Visit Experiences With Endometriosis
Open, honest, and raw conversations about what life with a chronic condition is really like
TippiTV
TippiTV: The Reunion
The Patient Experience
On Trend
The Visit
Condition Kitchen
Stories of...
Educational Animation
On Trend
BACK TO MAIN PAGE
ON TREND inspires and enables people living with a chronic condition to unapologetically pursue their full potential through programming and resources that view today’s most popular lifestyle trends through a highly specific disease-state lens. By pairing condition community leaders and experts together, we’re able to show patients how they can participate in and benefit from today’s wellness trends in an accessible way.
Watch Clip
I have RA myself, so I understand how hard it can be to find a cardio workout that’s protective on my joints.
— Britany Williams, SWEAT instructor living with RA
On Trend: Fitness | Rheumatoid Arthritis
I can still get tons of flavor, and it feels like I can eat just like everybody else can. So there's no FOMO.
— Tina Aswani Omprakash IBD advocate and blogger
Learn more about On Trend
On Trend: Cooking for Crohn’s Disease
Staying “on trend” while living with a chronic condition
On Trend: Cooking | Crohn’s Disease
On Trend: Fitness for Ankylosing Spondylitis
On Trend: Fitness for Rheumatoid Arthritis
TippiTV
TippiTV: The Reunion
The Patient Experience
On Trend
The Visit
Condition Kitchen
Stories of...
Educational Animation