Nike

asking for a friend

Empowering Women to Run the World in Their Nikes

The Ask

To build trust & authenticity in Nike Running, Nike came to theSkimm to increase awareness & engagement for their new Bloom Run Collection's colorful seasonal assortments that support activities from running to casual everyday use.

The Solution

Through a strategic blend of thematic, high-impact content paired with our tried-and-true shoppable tactics, we infused a fun and energetic approach by positioning Nike as our go-to running partner that sparks creativity with every step. This strategy integrated Nike across our core shopping environments using visually-driven executions to increase brand affinity and market share.Leveraging our most high-impact placements and creative executions across theSkimm ecosystem, we showcased the versatility of Nike's new Bloom Run Collection.From collaborating with a female runner to share her love for the Nike collection, to creating visual and shoppable placements in newsletter and social, we tapped into the platforms and content formats we know our audience loves most to deliver on Nike's campaign KPIs and get Skimm'rs shopping Nike.

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theSkimm

The Company

Custom Content

Products

Audience & Insights

Get to know us

Ready When You Are.

theSkimm

The Company

Contact

Custom Content

Products

Audience & Insights