Download the New Global Report
Gender &
Age Diversity in Global Ad Creative
Thank you for your interest in our Gender & Age Diversity in Global Ad Creative report!
Marketers wield enormous power in effecting cultural norms by how they portray people and situations in brand stories. Since the dawn of advertising, who is cast to “play” consumers and who we hear speaking sets standards around beauty, gender roles, who makes purchase decisions, and more.
The first-ever, large-scale global diversity benchmarks for ad creative around the world.
2019
2022
Extreme Reach has a unique position at the center of the global advertising ecosystem.
We are honored to serve 93 of the Top 100 global advertisers and believe this comes with a responsibility to lead the way in areas of our expertise. This study is one such area.
This analysis of 2 million publicly available creative assets deployed around the world across 4 years (2019-2022) shines a light on the complexion of brand stories today, and with the perspective of year-over-year trends.
We present this data for the industry to interpret with regard to setting future goals. Please contact us with any thoughts or questions. We’d love to hear from you!
But the real power of global benchmarks plays out at the marketer level, enabling each unique business to set goals and understand their specific efforts in the area of representation within brand stories.
Download the Global Report
Download the Global Report
Download Dec 2022 Report (North America)
Explore our first diversity benchmark report, released Dec '22, which detailed gender, age, and race/ethnicity composition of advertising in North America.
Released May 4, 2023
