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Thank you for your interest in our Gender & Age Diversity in Global Ad Creative report!
Only 17% of Global Advertisements are Inclusive to Visual and Hearing Impaired Audiences
Download XR’s 2024 Global Advertising Accessibility Index & Trends Report to:
Over a 12-month period, XR gathered and analyzed data from 800,000 creative assets and 7.8 million ad deliveries (spanning linear and digital) across 102 countries. Research and data evaluation included a comprehensive review of current regulatory information related to accessibility across key markets, along with scaled analysis of creative inclusive of closed-captioning and audio descriptions.
Gain Insights
Accessibility in advertising is pivotal to ensuring that all ads have the opportunity to be seen, heard and understood by audiences, irrespective of their physical or cognitive abilities.
Let’s move accessibility forward, together.
Methodology
With XR at the intersection of creative and media, and responsible for delivering ads to 140 markets in 45 languages, we have an unprecedented view into accessibility adoption and the maturity across markets.
Understand the current state of accessibility in global advertising and opportunities to drive greater relevance and resonance across audiences
Identify Trends
Identify which countries are leading the way with the adoption of features like closed captions and audio descriptions and regulatory efforts
Drive Change
Learn how you can enhance your organization’s approach to inclusive advertising
Download the Report