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Diversity in Ad Creative
Thank you for your interest in our Diversity in Ad Creative Report!
Marketers wield enormous power in effecting cultural norms by how they portray people and situations in brand stories. Since the dawn of advertising, who is cast to “play” consumers and who we hear speaking sets standards around beauty, gender roles, who makes purchase decisions, and more.
Gender, Age, Race & Ethnicity Benchmarks
The first-ever, large-scale diversity and accessibility benchmarks for the advertising industry.
January 2019
October 2022
Extreme Reach has a unique position at the center of the global advertising ecosystem.
We are honored to serve 93 of the Top 100 global advertisers and believe this comes with a responsibility to lead the way in areas of our expertise. This study is one
such area.
With this analysis of 1 million creative assets deployed in North America, our goal is twofold. First, to provide the industry at large with evolving benchmark tracking that is robust in scale to ensure data integrity.
We present this data for the industry to interpret with regard to setting future goals. Please contact us with any thoughts or questions. We’d love to hear from you!
But the real power of benchmarks plays out at the marketer level, enabling each unique business to set goals and understand their specific efforts in the area of representation and adoption of accessibility practices within brand stories.
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Extreme Reach has a unique position at the center of the global advertising ecosystem.
We are honored to serve 93 of the Top 100 global advertisers and believe this comes with a responsibility to lead
the way in areas of
our expertise.
This study is one
such area.
Download the Report
Download the Report
Download the Report
Download the Report
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