Why RX Matters
Gaps in inclusivity are significant—but they’re also solvable with RX.
Download the report today.
This unprecedented 2024 Global Advertising Representation Report reveals where industries and markets are leading, where they’re falling short and how the new Representation Index (RX) can help lead the way in driving authentic, inclusive content.
The Representation Index (RX) sets the standard for measuring inclusivity at scale, providing the tools and insights brands need to:
- Quantify representation across assets, campaigns and markets
- Benchmark performance against industry standards
- Identify opportunities to optimize creative for broader impact
3M
What’s Inside the Report?
Ads
XR’s 2024 representation report delivers AI-powered insights from groundbreaking analysis:
- 3 million ads from over 100 countries and 35 industries
- 90 million minutes of video content and analysis of 10 million faces
- Representation across age, gender expression, skin tone, and body type
- The global representation score of 32, highlighting gaps and opportunities for improvement
Inclusive advertising is critical for driving equity and the bottom line—driving resonance, engagement, loyalty, and business growth.
This unprecedented report reveals where industries and markets are leading, where they’re falling short, and how the new Representation Index (RX) can help lead the way in driving authentic, inclusive content.
100
Countries
10M
Faces
90M
Minutes of Video
Why RX Matters
The Representation Index (RX) sets the standard for measuring inclusivity at scale, providing the tools and insights brands need to:
- Quantify representation across assets, campaigns and markets
- Benchmark performance against industry standards
- Identify opportunities to optimize creative for broader impact
Download Today