Extreme Reach is the biggest company you may not know.
Our broad and deep portfolio of products and services power different aspects of the content creation process, the way assets are prepared and delivered to screens, and/or how all the talent in front of and behind the cameras get paid.
Transforming
old ways into better ways for more than a decade.
brands &
agencies
Ad creative community
entertainment industry
performers & musicians
content distributors
media
companies
brands &
agencies
Ad creative community
entertainment industry
media
companies
performers & musicians
content distributors
ER’s AdBridge™ platform integrates ad creative asset management, TV ad delivery, video ad serving, commercial talent & rights management.
ER’s trio of tools help ad creatives find inspiration, research and discover crew talent and create showreels to pitch new assignments.
The ER Payroll Solutions division provides a full-suite of production payroll and accounting services for
all types of productions.
As Employer of Record for the talent inside advertising, ER is the market leader handling union and non-union talent payments and residuals.
ER is the market leader in the ingest, preparation, and delivery of short and long form direct response programming and syndication TV programming.
ER’s AdBridge platform is integrated with virtually every national and local media destination. ER also handles the tune-in/movie marketing campaigns for many well known media brands.
Market Disruptors. Technology Innovators.
Extreme Reach has systematically transformed critical sectors in the media, entertainment, and marketing industry that were previously dominated by a few legacy companies, entrenched in old technology.
At the core, the company leverages expert teams and modern, cloud-based technology to solve critical pain points, eliminate workflow friction, and enable teams to move faster and be more successful across an increasingly complex landscape. ER is well-known for world-class customer service across the ecosystem.
Expansion into Canada
Future-Ready Products and Services
Reimagined Payroll, Accounting, and Residuals for Entertainment Industry
2017 – 2020
Moved Ad Delivery to the Cloud
Transformed Commercial Distribution for Ad Industry
2008 – 2011
Chances are you know our payroll solutions team members, but you might not be familiar with Extreme Reach. We’re pretty famous in other areas of the media, entertainment and marketing industry.
We sit at the center of the media, entertainment and marketing ecosystem. Our broad and deep portfolio of products and services power different aspects of the content creation process, the way assets are prepared and delivered to screens, and/or how all the talent in front of and behind the cameras get paid.
Largest Ad Industry Employer of Record
Modernized Commercial Talent Payments & Residuals for Ad Industry
2012 – 2016
2011
Explore the evolution of Extreme Reach
Launched Commercial
Talent & Rights
2012
Built Video Ad Server
2013
Acquired DG (TV Ad Delivery)
2014
Acquired Talent Partners
2015
2016
Sights Set on Transformation of Entertainment Payroll & Accounting
2017
LINX Hours-to-Gross
System Launched
2018
Automated Residuals
Platform Development
2020
Founded
2008
2010
1st Cloud-Based TV Ad Distribution Platform
2009
Largest Ad Distribution
Network in US
LUCA Production Accounting Software Launched
2019
2008
FUTURE
2008 – 2011
2012 – 2016
2017 – 2020
8/10
Super Bowl ads are prepared and delivered by ER
30 M+
# of ad and content assets in
ER 's platform
95%
Of the biggest Brands work with ER
$1.5 B
Payments made annually to talent, production crews
10M+
Media destinations connected to ER technology
Top 3
Contributor to SAG-AFTRA
Pension Fund
Our Values
What sets us apart
Customer
First
Trust is Everything
Whatever It Takes
Be Indispensable
Seek
Better
All in This Together
Keep
Evolving
Be
Honest
Melinda McLaughlin
Chief Marketing Officer
Matt Timothy
Chief Revenue Officer
Jennifer Wambold
Chief Human Resources Officer
Daniel Mark
Chief Strategy Officer
Tim Conley
Chief Executive Officer, Co-Founder
Tim Hale
Chief Talent Officer
Patrick Hanavan
Chief Client Officer, Co-Founder
Jorge Martell
Chief Financial Officer
Gaurav Agarwal
Chief Operating Officer
Dan Brackett
Chief Technology Officer, Co-Founder
As CHRO, Jennifer is responsible for hiring, onboarding, retaining and developing team members across all divisions of the company. Her success in identifying innovative, forward thinking candidates and maintaining an open, transparent company culture are hallmarks of her 20+ years of human resources experience with high growth companies. She was recognized for her outstanding work at Extreme Reach with a bronze Stevie International Business Award for HR Executive of the Year in 2018. Prior to joining Extreme Reach, Jennifer led recruitment, reward, recognition and succession planning for two different Omnicom-owned agencies as well as Plymouth Rock Assurance.
Chief Human Resources Officer
Jennifer Wambold
As the Chief Marketing Officer, Melinda spearheads all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy and sales enablement. Melinda’s career spans the massive evolution of the ad industry over the last 25+ years, spending 15 years on the ad agency side and a decade at A+E Networks. Most recently she was the CMO of Tremor Video, a Video advertising technology company for brand marketing. The geek in Melinda sees a spectacular future for brand marketing as TV and Video advertising rapidly converge in a content everywhere world.
Chief Marketing Officer
Melinda McLaughlin
Jorge leads the global finance organization for Extreme Reach with a focus on financial strategy and planning. He is responsible for the worldwide accounting, financial reporting, treasury, tax planning and compliance, risk management and internal controls aspects of Extreme Reach. Jorge brings more than 18 years of experience providing financial, strategic and operational leadership to rapidly growing private and public companies, and has held finance and accounting roles of increasing responsibility and scope throughout his career, including roles at both Sapient Corporation and KPMG.
Chief Financial Officer
Jorge Martell
As Chief Client Officer, Patrick oversees the company relationships and enterprise solutions for the world’s biggest brands, holding companies and agencies. With more than 20 years of advertising sales and sales service experience, Patrick has helped hundreds of thought leaders at Fortune 100 companies transform the way they activate and execute their advertising campaigns.
Chief Client Officer, Co-Founder
Patrick Hanavan
As our Chief Talent Officer, Tim oversees Talent Payment, Rights Management and Business Affairs solutions for our clients. With over 20 years in advertising, Tim has worked on flagship campaigns for McDonald’s, Anheuser-Busch, Hallmark, Sears and Kraft Heinz. Tim founded Spotlight Business Affairs, Inc. in 2000, which was acquired by Extreme Reach in 2012.
Chief Talent Officer
Tim Hale
As employee number 12, and one of the first sales representatives at Extreme Reach in 2009, Maegan has played an instrumental role in building a customer base that now includes the top 100 leading brands and their agencies. She has a deep understanding of the challenges facing brands and agencies today in managing an exploding array of creative assets. Maegan was named CRO in 2019 after a decade of sales leadership in both the central and western regions of the U.S. and then as national SVP. She leads the entire global AdBridge sales team, driving high value solutions for marketers and their creative and media agencies.
Chief Revenue Officer
Maegan Buckler
Dan is the CTO of Extreme Reach. He leads innovation and development with a customer-centric revision cycle, growing our industry-leading platform with new capabilities every two weeks. With over 25 years of experience in systems architecture, application design and development leadership, Dan is known for developing transformative advertising technology solutions.
Chief Technology Officer, Co-Founder
Dan Brackett
Gaurav was named Chief Operating Officer in 2021, having joined the company in 2018 as Corporate Development Officer. He has focused on developing and executing key strategic initiatives for Extreme Reach, fostering partnerships with industry players while also incubating and nurturing new growth opportunities. Gaurav previously spent 15 years in investment banking where he developed a passion for digital marketing in an always-evolving ecosystem. While working at Rockdale Partners and Berenson & Company, Gaurav served as an advisor to Extreme Reach and was fundamental to the success of the company’s acquisitions of both the TV Advertising business of Digital Generation in 2014 and Talent Partners in 2015.
Chief Operating Officer
Gaurav Agarwal
Tim was named CEO of Extreme Reach in June 2018, after serving as President for eight months. As Chief Operations Officer, from the company's launch in 2008 to 2017, he oversaw operations in every market. Prior to co-founding Extreme Reach, Tim served as SVP of Third Screen Media (TSM), one of the earliest and largest mobile ad networks. He has a stellar 17-year track record of driving revenue and business growth in the advertising industry.
Chief Executive Officer, Co-Founder
Tim Conley
Extreme Reach
Corporate Leadership Team
Let us introduce ourselves.
We sit at the center of the media, entertainment and marketing ecosystem.
Today, over 750 team members across 19 offices serve thousands of clients.
The Company Powering the Stories
Fastest Growing
Cloud
100
Fastest Growing
Maegan Buckler
Chief Revenue Officer
Daniel was named Chief Strategy Officer with ER’s acquisition of Adstream, where, as CEO, he had responsibility for all facets of the business. His proven executive management track record includes over 20 years of experience in the media and technology industry. Prior to being CEO, Daniel served for nine years as CFO, with responsibility for the company’s overall financial strategy and raising over $100M of capital that funded Adstream’s expansion from start-up to an industry leader with offices across all continents of the globe. Earlier, Daniel was at Sony Music, where he helped redefine the business to incorporate new revenue streams including digital and live performance.
Chief Strategy Officer
Daniel Mark