Extreme Reach is the biggest company you may not know.
Melinda McLaughlin
Acquired Talent Partners
Jorge Martell
$1.5 B
entertainment industry
Expansion into Canada
As employee number 12, and one of the first sales representatives at Extreme Reach in 2009, Maegan has played an instrumental role in building a customer base that now includes the top 100 leading brands and their agencies. She has a deep understanding of the challenges facing brands and agencies today in managing an exploding array of creative assets. Maegan was named CRO in 2019 after a decade of sales leadership in both the central and western regions of the U.S. and then as national SVP. She leads the entire global AdBridge sales team, driving high value solutions for marketers and their creative and media agencies.
Moved Ad Delivery to the Cloud
8/10
Tim Hale
As CHRO, Jennifer is responsible for hiring, onboarding, retaining and developing team members across all divisions of the company. Her success in identifying innovative, forward thinking candidates and maintaining an open, transparent company culture are hallmarks of her 20+ years of human resources experience with high growth companies. She was recognized for her outstanding work at Extreme Reach with a bronze Stevie International Business Award for HR Executive of the Year in 2018. Prior to joining Extreme Reach, Jennifer led recruitment, reward, recognition and succession planning for two different Omnicom-owned agencies as well as Plymouth Rock Assurance.
2010
Tim Conley
Patrick Hanavan
Tim Hale
2020
Largest Ad Industry Employer of Record
Built Video Ad Server
95%
As the Chief Marketing Officer, Melinda spearheads all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy and sales enablement. Melinda’s career spans the massive evolution of the ad industry over the last 25+ years, spending 15 years on the ad agency side and a decade at A+E Networks. Most recently she was the CMO of Tremor Video, a Video advertising technology company for brand marketing. The geek in Melinda sees a spectacular future for brand marketing as TV and Video advertising rapidly converge in a content everywhere world.
FUTURE
2017
30 M+
Explore the evolution of Extreme Reach
Jennifer Wambold
content distributors
Jorge Martell
Patrick Hanavan
10M+
Matt Timothy
Jennifer Wambold
media
companies
Founded
Extreme Reach
Corporate Leadership Team
2016
As our Chief Talent Officer, Tim oversees Talent Payment, Rights Management and Business Affairs solutions for our clients. With over 20 years in advertising, Tim has worked on flagship campaigns for McDonald’s, Anheuser-Busch, Hallmark, Sears and Kraft Heinz. Tim founded Spotlight Business Affairs, Inc. in 2000, which was acquired by Extreme Reach in 2012.
Dan is the CTO of Extreme Reach. He leads innovation and development with a customer-centric revision cycle, growing our industry-leading platform with new capabilities every two weeks. With over 25 years of experience in systems architecture, application design and development leadership, Dan is known for developing transformative advertising technology solutions.
Tim was named CEO of Extreme Reach in June 2018, after serving as President for eight months. As Chief Operations Officer, from the company's launch in 2008 to 2017, he oversaw operations in every market. Prior to co-founding Extreme Reach, Tim served as SVP of Third Screen Media (TSM), one of the earliest and largest mobile ad networks. He has a stellar 17-year track record of driving revenue and business growth in the advertising industry.
2018
Tim Conley
Dan Brackett
2012 – 2016
Let us introduce ourselves.
Reimagined Payroll, Accounting, and Residuals for Entertainment Industry
Maegan Buckler
We sit at the center of the media, entertainment and marketing ecosystem.
Jorge leads the global finance organization for Extreme Reach with a focus on financial strategy and planning. He is responsible for the worldwide accounting, financial reporting, treasury, tax planning and compliance, risk management and internal controls aspects of Extreme Reach. Jorge brings more than 18 years of experience providing financial, strategic and operational leadership to rapidly growing private and public companies, and has held finance and accounting roles of increasing responsibility and scope throughout his career, including roles at both Sapient Corporation and KPMG.
The Company Powering the Stories
2008 – 2011
media
companies
Maegan Buckler
Cloud
100
As Chief Client Officer, Patrick oversees the company relationships and enterprise solutions for the world’s biggest brands, holding companies and agencies. With more than 20 years of advertising sales and sales service experience, Patrick has helped hundreds of thought leaders at Fortune 100 companies transform the way they activate and execute their advertising campaigns.
As Corporate Development Officer, Gaurav develops and executes key strategic initiatives for Extreme Reach, fostering partnerships with industry players while also incubating and nurturing new growth opportunities. He joined the company in 2018 bringing 15 years of experience in investment banking and a passion for digital marketing in an ecosystem disrupted by shifting industry patterns and consolidation. In his former roles at Rockdale Partners and Berenson & Company, Gaurav served as an advisor to Extreme Reach and was fundamental to the success of the company’s acquisitions of both the TV Advertising business of Digital Generation in 2014 and Talent Partners in 2015.
2009
The ER Payroll Solutions division provides a full-suite of production payroll and accounting services for
all types of productions.
ER is the market leader in the ingest, preparation, and delivery of short and long form direct response programming and syndication TV programming.
Gaurav Agarwal
Customer
First
Our Values
Dan Brackett
brands &
agencies
ER’s trio of tools help ad creatives find inspiration, research and discover crew talent and create showreels to pitch new assignments.
Launched Commercial
Talent & Rights
Gaurav Agarwal
Acquired DG (TV Ad Delivery)
Trust is Everything
2019
We sit at the center of the media, entertainment and marketing ecosystem. Our broad and deep portfolio of products and services power different aspects of the content creation process, the way assets are prepared and delivered to screens, and/or how all the talent in front of and behind the cameras get paid.
content distributors
Top 3
Melinda McLaughlin
performers & musicians
2012 – 2016
Ad creative community
Market Disruptors. Technology Innovators.
Extreme Reach has systematically transformed critical sectors in the media, entertainment, and marketing industry that were previously dominated by a few legacy companies, entrenched in old technology.
At the core, the company leverages expert teams and modern, cloud-based technology to solve critical pain points, eliminate workflow friction, and enable teams to move faster and be more successful across an increasingly complex landscape. ER is well-known for world-class customer service across the ecosystem.
Chief Talent Officer
Modernized Commercial Talent Payments & Residuals for Ad Industry
2013
Be
Honest
Keep
Evolving
Of the biggest Brands work with ER
Chief Marketing Officer
2008 – 2011
LINX Hours-to-Gross
System Launched
2008
Chief Human Resources Officer
Our broad and deep portfolio of products and services power different aspects of the content creation process, the way assets are prepared and delivered to screens, and/or how all the talent in front of and behind the cameras get paid.
Chief Client Officer, Co-Founder
Media destinations connected to ER technology
Chief Revenue Officer
2008
# of ad and content assets in
ER 's platform
Be Indispensable
Chief Executive Officer, Co-Founder
2015
Chief Financial Officer
Payments made annually to talent, production crews
Seek
Better
brands &
agencies
Future-Ready Products and Services
Largest Ad Distribution
Network in US
Chief Revenue Officer
Transformed Commercial Distribution for Ad Industry
Super Bowl ads are prepared and delivered by ER
Whatever It Takes
Chief Human Resources Officer
1st Cloud-Based TV Ad Distribution Platform
Chief Talent Officer
Sights Set on Transformation of Entertainment Payroll & Accounting
All in This Together
ER’s AdBridge platform is integrated with virtually every national and local media destination. ER also handles the tune-in/movie marketing campaigns for many well known media brands.
Corporate Development Officer
What sets us apart
Chief Technology Officer, Co-Founder
entertainment industry
2012
As Employer of Record for the talent inside advertising, ER is the market leader handling union and non-union talent payments and residuals.
LUCA Production Accounting Software Launched
2014
ER’s AdBridge™ platform integrates ad creative asset management, TV ad delivery, video ad serving, commercial talent & rights management.
Contributor to SAG-AFTRA
Pension Fund
Chief Marketing Officer
Transforming
old ways into better ways for more than a decade.
2017 – 2020
Ad creative community
Corporate Development Officer
Chief Revenue Officer
Chief Client Officer, Co-Founder
Chief Technology Officer, Co-Founder
Chief Executive Officer, Co-Founder
Automated Residuals
Platform Development
2011
2017 – 2020
Today, over 750 team members across 19 offices serve thousands of clients.
Chief Financial Officer
Chances are you know our payroll solutions team members, but you might not be familiar with Extreme Reach. We’re pretty famous in other areas of the media, entertainment and marketing industry.
performers & musicians
Fastest Growing
Fastest Growing