Are you sure the creative is ready for every media placement?
Advertising is hard enough without air quotes.
Watch Video
“
”
You should never
LAUNCH on time.
“
”
Never operate
with seamless workflow.
“
”
“
”
Don’t be 100% compliant
with Talent & Rights restrictions.
The creative is brilliant. The media plan is genius. Don’t let broken workflow mess up how they come together. When all the creative lives in AdBridge™, you go from being “sure” that you’re ready to being rockstar sure.
If the creative isn’t in one central place, teams are highly susceptible to catching
"air-quote-itis," a telltale symptom of a
much bigger problem.
There’s no room for doubt.
beware the air quotes!
Connecting all the creative to all the media seems straightforward...
make this mess go away
Massive innovation in media buying coupled with powerful data unleashes new and exciting creative opportunities.
Be better than air quotes!
Find out why AdBridge is the perfect way to get creative from here to everywhere. Hands down.
Learn more about AdBridge >
Learn more about AdBridge >
Marketers and agencies are on the cusp of a creative renaissance.
Manage and move stories at the speed of technology with all creative assets in one central, secure, permission-based cloud clearinghouse.
Reach Out
SERVE FROM THE SOURCE
Automatic Transcoding
Never search for the assets again.
They live in AdBridge, in all their shapes and sizes.
Talent & Rights Tracking
Video
Ad Serving
See detail
Robust Analytics
SERVE FROM THE SOURCE
TALENT & RIGHTS IS A BIG ($) DEAL
Sight, sound and motion come at a price. For example, actors in ads must be paid precisely according to strict union rules based on where and when ads play. And when music is licensed, those rights owners are paid according to license agreements.
In AdBridge, Talent & Rights management is integrated with delivery, eliminating risk and costly issues.
New SAG-AFTRA agreement with advertisers (April 2019) bumps wages for actors up another 6%.
Extreme Reach pays
$1.5 billion annually to
actors and rights owners.
Advertisers paid an estimated $80 million in late fees and penalties for ads running out of compliance.
6
%
1.5B
$
8
0M
$
BE READY FOR ADVANCED TV
When all the creative lives in AdBridge, it’s fast
and seamless to deliver ads for CTV and OTT —
in perfect quality and to exact specifications.
Premium programmers and publishers are making
ad-supported content available to consumers on
more screens than ever before.
Nearly 200 million US TV viewers love their CTV*
*eMarketer, US CTV user base estimates, July 2018
THE FUTURE IS ADDRESSABLE
AdBridge future-proofs the way marketers connect their stories to consumers and manage Talent & Rights simultaneously.
Now is the time to get ready for what’s next. Why?
Marketers and agencies will produce more and more content as new ways to tell stories continues to expand.
1.
2.
3.
4.
Delivering the right message to the right person at the right moment —
at scale — is becoming a reality with advances in Addressable TV.
Manual creative asset hand-offs and broken workflow are a barrier to the execution of Addressable TV campaigns.
Talent & Rights management in an Addressable TV world will be extremely complex and the stakes will continue to rise.
TALENT & RIGHTS IS A BIG ($) DEAL
BE READY FOR ADVANCED TV
THE FUTURE IS ADDRESSABLE
Ad Serving Belongs in AdBridge
There are many benefits to integrating video ad serving, linear TV delivery and Talent & Rights in one accountable, transparent platform.
But in reality involves many steps, paths and processes.
never go back
Reach Out
Learn more about AdBridge >
SERVE FROM THE SOURCE
Automatic Transcoding
Never search for the assets again. They live in AdBridge, in all their shapes and sizes.
Talent & Rights Tracking
Video Ad Serving
See detail
Robust Analytics
TALENT & RIGHTS IS A BIG ($) DEAL
Rate structures for paying actors and rights owners are inextricably linked to where and when ads play.
BE READY FOR ADVANCED TV
AdBridge integrates linear and IP-based workflows together so creative gets everywhere it needs to play.
Premium programmers and publishers are making ad-supported content available to consumers on more screens than ever before.
THE FUTURE IS ADDRESSABLE
Marketers will produce more creative each passing year as new ways to get the right message to the right person emerge at scale. Manual workflow won’t scale and won’t work across an addressable landscape.
AdBridge future-proofs the way marketers connect their stories to consumers and manage Talent & Rights simultaneously. Move to a centralized creative approach today and you’ll be ready for what’s next.
TALENT & RIGHTS IS A BIG ($) DEAL
BE READY FOR ADVANCED TV
THE FUTURE IS ADDRESSABLE
Ad Serving Belongs in AdBridge
There are many benefits to integrating video ad serving, linear TV delivery and Talent & Rights in one accountable, transparent platform.
In AdBridge, rights management is integrated with delivery, eliminating risk and costly issues.
*eMarketer, US CTV user base estimates, July 2018
Don’t be
100% compliant
with Talent & Rights restrictions.
“
”
Don’t be
100% compliant
with Talent & Rights restrictions.
“
”
never go back