Are you sure the creative is ready for every media placement?
Video
Ad Serving
*eMarketer, US CTV user base estimates, July 2018
There are many benefits to integrating video ad serving, linear TV delivery and Talent & Rights in one accountable, transparent platform.
make this mess go away
BE READY FOR ADVANCED TV
Marketers and agencies are on the cusp of a creative renaissance.
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Automatic Transcoding
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SERVE FROM THE SOURCE
The creative is brilliant. The media plan is genius. Don’t let broken workflow mess up how they come together. When all the creative lives in AdBridge™, you go from being “sure” that you’re ready to being rockstar sure.
If the creative isn’t in one central place, teams are highly susceptible to catching
"air-quote-itis," a telltale symptom of a
much bigger problem.
”
Delivering the right message to the right person at the right moment —
at scale — is becoming a reality with advances in Addressable TV.
Never operate
with seamless workflow.
Never search for the assets again.
They live in AdBridge, in all their shapes and sizes.
”
beware the air quotes!
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Don’t be 100% compliant
with Talent & Rights restrictions.
Find out why AdBridge is the perfect way to get creative from here to everywhere. Hands down.
Don’t be
100% compliant
with Talent & Rights restrictions.
”
AdBridge future-proofs the way marketers connect their stories to consumers and manage Talent & Rights simultaneously.
Now is the time to get ready for what’s next. Why?
3.
Talent & Rights management in an Addressable TV world will be extremely complex and the stakes will continue to rise.
Ad Serving Belongs in AdBridge
Learn more about AdBridge >
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Talent & Rights Tracking
TALENT & RIGHTS IS A BIG ($) DEAL
Marketers will produce more creative each passing year as new ways to get the right message to the right person emerge at scale. Manual workflow won’t scale and won’t work across an addressable landscape.
THE FUTURE IS ADDRESSABLE
*eMarketer, US CTV user base estimates, July 2018
Robust Analytics
%
Advertisers paid an estimated $80 million in late fees and penalties for ads running out of compliance.
Manage and move stories at the speed of technology with all creative assets in one central, secure, permission-based cloud clearinghouse.
New SAG-AFTRA agreement with advertisers (April 2019) bumps wages for actors up another 6%.
Learn more about AdBridge >
TALENT & RIGHTS IS A BIG ($) DEAL
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TALENT & RIGHTS IS A BIG ($) DEAL
1.
BE READY FOR ADVANCED TV
never go back
See detail
BE READY FOR ADVANCED TV
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Connecting all the creative to all the media seems straightforward...
”
Talent & Rights Tracking
“
Manual creative asset hand-offs and broken workflow are a barrier to the execution of Addressable TV campaigns.
There’s no room for doubt.
Automatic Transcoding
You should never
LAUNCH on time.
See detail
Never search for the assets again. They live in AdBridge, in all their shapes and sizes.
Be better than air quotes!
8
When all the creative lives in AdBridge, it’s fast
and seamless to deliver ads for CTV and OTT —
in perfect quality and to exact specifications.
THE FUTURE IS ADDRESSABLE
Massive innovation in media buying coupled with powerful data unleashes new and exciting creative opportunities.
Nearly 200 million US TV viewers love their CTV*
In AdBridge, rights management is integrated with delivery, eliminating risk and costly issues.
THE FUTURE IS ADDRESSABLE
Advertising is hard enough without air quotes.
Reach Out
Learn more about AdBridge >
SERVE FROM THE SOURCE
6
Extreme Reach pays
$1.5 billion annually to
actors and rights owners.
Sight, sound and motion come at a price. For example, actors in ads must be paid precisely according to strict union rules based on where and when ads play. And when music is licensed, those rights owners are paid according to license agreements.
In AdBridge, Talent & Rights management is integrated with delivery, eliminating risk and costly issues.
Watch Video
1.5B
Premium programmers and publishers are making
ad-supported content available to consumers on
more screens than ever before.
2.
THE FUTURE IS ADDRESSABLE
Reach Out
Robust Analytics
AdBridge integrates linear and IP-based workflows together so creative gets everywhere it needs to play.
BE READY FOR ADVANCED TV
“
Don’t be
100% compliant
with Talent & Rights restrictions.
Ad Serving Belongs in AdBridge
AdBridge future-proofs the way marketers connect their stories to consumers and manage Talent & Rights simultaneously. Move to a centralized creative approach today and you’ll be ready for what’s next.
Premium programmers and publishers are making ad-supported content available to consumers on more screens than ever before.
Rate structures for paying actors and rights owners are inextricably linked to where and when ads play.
Video Ad Serving
”
SERVE FROM THE SOURCE
But in reality involves many steps, paths and processes.
There are many benefits to integrating video ad serving, linear TV delivery and Talent & Rights in one accountable, transparent platform.
TALENT & RIGHTS IS A BIG ($) DEAL
4.
Marketers and agencies will produce more and more content as new ways to tell stories continues to expand.
never go back