Never search for the assets again. They live in AdBridge, in all their shapes and sizes.
Talent & Rights Tracking
Connecting all the creative to all the media seems straightforward...
SERVE FROM THE SOURCE
1.5B
“
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AdBridge integrates linear and IP-based workflows together so creative gets everywhere it needs to play.
6
There’s no room for doubt.
Massive innovation in media buying coupled with powerful data unleashes new and exciting creative opportunities.
Don’t be 100% compliant
with Talent & Rights restrictions.
TALENT & RIGHTS IS A BIG ($) DEAL
See detail
Automatic Transcoding
THE FUTURE IS ADDRESSABLE
2.
Marketers and agencies will produce more and more content as new ways to tell stories continues to expand.
There are many benefits to integrating video ad serving, linear TV delivery and Talent & Rights in one accountable, transparent platform.
Sight, sound and motion come at a price. For example, actors in ads must be paid precisely according to strict union rules based on where and when ads play. And when music is licensed, those rights owners are paid according to license agreements.
In AdBridge, Talent & Rights management is integrated with delivery, eliminating risk and costly issues.
SERVE FROM THE SOURCE
Manual creative asset hand-offs and broken workflow are a barrier to the execution of Addressable TV campaigns.
8
Premium programmers and publishers are making
ad-supported content available to consumers on
more screens than ever before.
Be better than air quotes!
4.
Ad Serving Belongs in AdBridge
BE READY FOR ADVANCED TV
$
Premium programmers and publishers are making ad-supported content available to consumers on more screens than ever before.
AdBridge future-proofs the way marketers connect their stories to consumers and manage Talent & Rights simultaneously. Move to a centralized creative approach today and you’ll be ready for what’s next.
In AdBridge, rights management is integrated with delivery, eliminating risk and costly issues.
Advertising is hard enough without air quotes.
Don’t be
100% compliant
with Talent & Rights restrictions.
THE FUTURE IS ADDRESSABLE
You should never
LAUNCH on time.
never go back
”
“
Nearly 200 million US TV viewers love their CTV*
When all the creative lives in AdBridge, it’s fast
and seamless to deliver ads for CTV and OTT —
in perfect quality and to exact specifications.
Rate structures for paying actors and rights owners are inextricably linked to where and when ads play.
Learn more about AdBridge >
Reach Out
Reach Out
”
But in reality involves many steps, paths and processes.
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THE FUTURE IS ADDRESSABLE
Robust Analytics
Video Ad Serving
Extreme Reach pays
$1.5 billion annually to
actors and rights owners.
Are you sure the creative is ready for every media placement?
Ad Serving Belongs in AdBridge
AdBridge future-proofs the way marketers connect their stories to consumers and manage Talent & Rights simultaneously.
Now is the time to get ready for what’s next. Why?
1.
SERVE FROM THE SOURCE
*eMarketer, US CTV user base estimates, July 2018
TALENT & RIGHTS IS A BIG ($) DEAL
Learn more about AdBridge >
Manage and move stories at the speed of technology with all creative assets in one central, secure, permission-based cloud clearinghouse.
Marketers and agencies are on the cusp of a creative renaissance.
$
Delivering the right message to the right person at the right moment —
at scale — is becoming a reality with advances in Addressable TV.
Video
Ad Serving
Talent & Rights management in an Addressable TV world will be extremely complex and the stakes will continue to rise.
%
”
Robust Analytics
Never search for the assets again.
They live in AdBridge, in all their shapes and sizes.
beware the air quotes!
Watch Video
BE READY FOR ADVANCED TV
make this mess go away
”
Advertisers paid an estimated $80 million in late fees and penalties for ads running out of compliance.
The creative is brilliant. The media plan is genius. Don’t let broken workflow mess up how they come together. When all the creative lives in AdBridge™, you go from being “sure” that you’re ready to being rockstar sure.
If the creative isn’t in one central place, teams are highly susceptible to catching
"air-quote-itis," a telltale symptom of a
much bigger problem.
3.
THE FUTURE IS ADDRESSABLE
never go back
“
Find out why AdBridge is the perfect way to get creative from here to everywhere. Hands down.
Learn more about AdBridge >
Never operate
with seamless workflow.
New SAG-AFTRA agreement with advertisers (April 2019) bumps wages for actors up another 6%.
Talent & Rights Tracking
See detail
TALENT & RIGHTS IS A BIG ($) DEAL
There are many benefits to integrating video ad serving, linear TV delivery and Talent & Rights in one accountable, transparent platform.
*eMarketer, US CTV user base estimates, July 2018
Marketers will produce more creative each passing year as new ways to get the right message to the right person emerge at scale. Manual workflow won’t scale and won’t work across an addressable landscape.
TALENT & RIGHTS IS A BIG ($) DEAL
0M
BE READY FOR ADVANCED TV
”
BE READY FOR ADVANCED TV
Don’t be
100% compliant
with Talent & Rights restrictions.
”
“
Automatic Transcoding